2015 Hyundai Genesis 3.8 on 2040-cars

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Ioniq Unlimited is Hyundai's way to get Millennials to subscribe to a car

Let's state at the outset that a lot of the questions you're going to have about the new Ioniq Unlimited vehicle subscription program from Hyundai will not be answered in this post. This isn't because we didn't ask - we did - but because Hyundai is holding on to those details until some time after the service starts, which will be some time after the first of the year. If we had to guess, we'll get the information we seek at CES in early January. But, hey, we're getting ahead of ourselves. What is Ioniq Unlimited, anyway? It's a subscription service for the all-electric version of the Ioniq. Available only in California (during the pilot program, anyway), Ioniq Unlimited is an Internet-based way to get yourself a 2017 Ionic Electric. There are no negotiations, just a single price that you pay every month. That price includes all sorts of things: registration and Doc fees, recharging fees, unlimited mileage, and scheduled maintenance. Oh, and there's no down payment. Hyundai vice president of corporate and product planning, Mike O'Brien, told AutoblogGreen that the idea here is to appeal to millennials, who like to keep their transactions simple. Sign once, pay once, be done. Hyundai is trying to, "make car ownership as easy as owning a phone," O'Brien said. Maybe that's why the subscription terms are 24 and 36 months. O'Brien would not say if people could cancel early. As for the price, all he would say is that it will be, "very competitive." Yeah, we want more information, too. Whatever they cost, the subscriptions will be good for Hyundai, too, since the cars will be treated like leased vehicles (and thus owned by Hyundai's captive leasing program) and totally counted in the company's CAFE numbers. We'll have more details, well, whenever Hyundai feels like it's time to share. For more information on Vehicle Subscription Services, check out the Complete Guide. Related Video:

Hyundai refining dealer strategy for premium models

Automotive News reports Hyundai is set to give its sales strategy for premium vehicles a once-over. Moving forward, each of the automaker's five North American regions will have a premium product operations manager. Those managers will all report directly to a senior group manager based at the Hyundai headquarters in California. To begin with, the group will start by identifying what dealers are currently doing right to sell the automaker's luxury hardware. From there, the group will then help spread those practices to the 320 dealerships currently authorized to sell the Equus. All told, Hyundai has some 800 dealers in the US.
The move comes ahead of the launch of the second-generation Genesis and Equus. Both sedans are slated to hit showrooms by early next year. The Genesis debuted in 2008 with the Genesis Coupe following along in 2009, while the Equus first landed on US shores in 2011.

The 2018 Hyundai Azera looks pretty classy

With the reveal of the new Azera, Hyundai has made it clear that it has no plans to leave the large, upscale sedan market. This South Korean Avalon-fighter underwent a significant redesign inside and out and will first go on sale in Korea next month. Outside, the Azera has a significantly different and more formal, profile. While the previous model was rakish and wedgy, the new model adopts an upright version of Hyundai's new corporate grille, along with a long hood and more vertical windshield. The flanks also receive long, flowing character lines that give it a muscular appearance. At the back, the Azera gets a new version of the full width taillights that the model has had since the nameplate's introduction two generations ago. The Azera also changes radically inside. Instead of the downward flowing dash of the old model, the new interior features an instrument panel that emphasizes width, with a dark top portion and lighter lower section. Sandwiched between the two halves of the dash is a section that rises up at the center stack to house the large touch screen and an analog clock, which looks a bit out of place. Hyundai has yet to reveal any stats, pricing or availability for the new Azera, except for its aforementioned launch date in South Korea, where it will carry the Grandeur name. However, we would imagine more details will be coming soon ahead of its US launch. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Hyundai Azera Image Credit: Hyundai Design/Style Hyundai Sedan hyundai azera