2015 Hyundai Genesis 3.8 on 2040-cars

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Why Toyota's fuel cell play is one big green gamble

Imagine going to the ballet on Saturday evening for an 8 pm performance. The orchestra begins warming up shortly before the show, but it turns out the star performer isn't ready at the appointed time. The orchestra keeps playing, doing its best to keep the audience engaged and, most importantly, in the building. It keeps this up until the star finally shows and is ready to dance ... which turns out to be ten years later. That's a Samuel Beckett play. It's also how many observers, analysts, alt-fuel fans and alt-fuel intenders feel about the arrival of hydrogen fuel cell vehicles (FCVs) – the few of them who are still in the building, that is. Toyota's hydrogen development timeline rivals that of the US space program. In fact, within the halls of Toyota alone, research on FCVs has been going on for nearly 22 years, meaning that one company's development timeline for FCVs rivals that of the US space program – it was 1945 when Werner von Braun's team began re-assembling Germany's World War II V2 rockets and figuring out how to launch them into space and it wasn't until 1969 when a man set landing gear down on that sunlit lunar quarry. The development of the atom bomb only took half as long, and that's if we go all the way back to when Leo Szilard patented the mere idea of it, in 1934. Carmakers didn't give up on hydrogen in spite of the public having given up on carmakers ever making something of it, so there was a good chance that hydrogen criers announcing the mass-market adoption of periodic chart element number two one would eventually be right. Now is that time. And Toyota, not alone in researching FCVs but arguably having done the most to keep FCVs in the news, isn't even going to be first to market. That honor will go to Hyundai, surprising just about everyone at the LA Auto Show with news of a hydrogen fuel cell Tucson going on sale in the spring. The other bit of thunder stolen: while Toyota's talking about trying to get the price of its offering down to something between $50,000 and $100,000, Hyundai is pitching its date with the future at a lease price of $499 per month ($250 more than the lease price of a conventional Tucson), free hydrogen and maintenance, and availability at Enterprise Rent-A-Car if you just want to try it out. We've seen and driven Toyota's offering and we all know its success doesn't depend on cross-shopping, showroom dealing and lease sweeteners.

Hyundai appoints William Lee as global head of Genesis

SEOUL — Hyundai on Tuesday named its former North American chief, William Lee, to oversee its premium Genesis brand following the departure of Manfred Fitzgerald to pursue new opportunities. Lee faces the challenge of rejuvenating Genesis sales in the U.S. market and making headway in Europe and China, both tough markets to crack for luxury car sales. "The company expects Mr. Lee, in his new capacity, to lead the brand's further global expansion by leveraging his overseas business operations expertise," Hyundai said in a statement. "North America is an imperative market for the Genesis brand," it added. The news follows the appointment this month of Mark Del Rosso, a former president of Audi America, to oversee Genesis operations in North America. Genesis U.S. sales halved to 10,312 last year, although sales have picked up this year. The United States is the biggest overseas market for Genesis, which generated 72% of its sales in South Korea last year. Before his stint at Hyundai Motor North America, Lee oversaw Hyundai's Brazil operations and the U.S. unit of advertising arm Innocean Worldwide. Hyundai said in a recent earnings conference call that it has set up Genesis sales operations for China and Europe. Hyundai Motor Group's heir apparent Euisun Chung introduced the Genesis brand in November 2015, bringing in Fitzgerald, a former Lamborghini executive, a few months later to help the automaker shed its value for money image. Hirings/Firings/Layoffs Genesis Hyundai Luxury

2019 Hyundai Ioniq gets new safety, infotainment tech

The Hyundai Ioniq lineup of electrified vehicles is being updated for 2019 with new safety technologies, more voice-recognition features and standard remote charge management for electric and plug-in hybrid models. Models equipped with navigation capabilities will get an enhanced, natural-language, server-based voice-recognition with a new point-of-interest search database that can suss out locations of charging stations. Driver attention alert and high-beam assist are new available features, along with automatic emergency braking with pedestrian detection, which is standard for the SEL trim along with lane-keep assist and adaptive cruise control. Hyundai says it's working with ChargePoint, which operates more than 32,000 electric-vehicle charging stations, to provide Ioniq owners with access cards and the ability to locate charging stations through the MyHyundai/Blue Link mobile app. Ioniq Electric and PHEV models come with Blue Link-, Google- or Alexa-enabled capability to manage and monitor charging schedules remotely to help take advantage of lower electricity prices during off-peak hours. Hyundai sells the Ioniq in Hybrid, Electric and Plug-In Hybrid variants. The Hybrid boasts an estimated 58 mpg rating from its 1.6-liter direct-injected engine, 32-kilowatt electric motor and 1.56 kWh lithium-ion polymer battery. The Electric boasts a 136 MPGe rating and 124-mile driving range from its 28.0 kWh lithium-ion polymer battery, while the Plug-In Hybrid uses a 1.6-liter direct-injected Atkinson-cycle four-cylinder mated to a six-speed dual-clutch transmission, a 44.5 kW electric motor and 8.9 kWh battery to offer 29 miles in electric-only driving range. Hyundai sold 11,197 Ioniq models in 2017, though it didn't start selling the sedans until late in the first quarter. The 2019 models arrive in dealerships this summer, though pricing hasn't yet been announced. Related Video: Featured Gallery 2019 Hyundai Ioniq Image Credit: Hyundai Green Hyundai Infotainment Hatchback Electric Hybrid PHEV safety features hyundai ioniq hyundai ioniq electric hyundai ioniq plug-in