2015 Hyundai Genesis 3.8 on 2040-cars

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Peter Schreyer designs the future of Hyundai, Kia, and Genesis

Peter Schreyer now leads the design teams at Hyundai, Kia, and the new Genesis brand. He has the difficult task of differentiating the three brands aesthetically, even if they share mechanical components. A new profile about the designer by Bloomberg shows just how much he means to the Korean brands, and it's well worth a read. According to Bloomberg, Schreyer has distinctive ideas for the Korean brands' design. A Kia should look sporty and appeal to young buyers. In contrast, a Hyundai would be for someone who prefers a minimalist design. So far, Genesis is blending those traits for its Athletic Elegance design language. Schreyer went to Kia from Volkswagen Group in 2006, and his mission was to revolutionize the Korean's brand's boring look. He succeeded with sharper, more modern designs for vehicles like the Optima and Sorento that arrived after he took over. He did such a good job there that Hyundai-Kia Motor Group appointed him as its first non-Korean president at the end of 2012. He also now oversees former Lamborghini designer Luc Donckerwolke at the Genesis luxury brand. Bloomberg speaks with industry analysts and other designers to get a better idea of Schreyer's meaning to the company. The piece presents him as an easygoing person who knows exactly how each vehicle should look. If you want to get a better Schreyer and his work at Hyundai, Kia, and Genesis, the story is worth checking out. Related Video:

Carmakers ask Trump to revisit fuel efficiency rules

Car companies operating in the US are required to meet stringent fuel efficiency standards (a fleet average of 54.5MPG) through 2025, but they're hoping to loosen things now that President Trump is in town. Leaders from Fiat Chrysler, Ford, GM, Honda, Hyundai, Nissan, Toyota and VW have sent a letter to Trump asking him to rethink the Obama administration's choice to lock in efficiency guidelines for the next several years. The car makers want to revisit the midterm review for the 2025 commitment in hopes of loosening the demands. They claim that the tougher requirements raise costs, don't match public buying habits and will supposedly put "as many a million" jobs up in the air. The Trump administration hasn't specifically responded to the letter, although Environmental Protection Agency nominee Scott Pruitt had said he would return to the Obama-era decision. The automakers' argument doesn't entirely hold up. While the EPA did estimate that the US would fall short of efficiency goals due to a shift toward SUVs and trucks, the job claims are questionable. Why would making more fuel efficient vehicles necessarily cost jobs instead of pushing companies to do better? As it is, even a successful attempt to loosen guidelines may only have a limited effect. All of the brands mentioned here are pushing for greater mainstream adoption of electric vehicles within the next few years -- they may meet the Obama administration's expectations just by shifting more drivers away from gas power. This article by Jon Fingas originally appeared on Engadget, your guide to this connected life. Related Video: News Source: ReutersImage Credit: Daniel Acker/Bloomberg via Getty Images Government/Legal Green Chrysler Fiat GM Honda Hyundai Nissan Toyota Volkswagen Fuel Efficiency CAFE standards Trump

2019 Hyundai Nexo Quick Spin Review | A better hydrogen fuel cell crossover

PYEONGCHANG, S. Korea — When we travelled to South Korea to test out the new Hyundai Santa Fe, we also got a chance behind the wheel of the new hydrogen-powered Nexo fuel-cell SUV. Hyundai unveiled the Nexo at CES in January as a replacement for the Tucson Fuel Cell, which logged miles and gathered data in 18 countries over the course of its generation. The Nexo is an improvement: It's more efficient, packed with smarter driver assistance technologies and, in our opinion, is more attractive. With a clean an uncluttered exterior, it has a familiar crossover profile, but the front end, is a little more unique with a large grille and uber-thin lighting tucked high under the front of the hood. The rear end offers a lot of blank sheet metal, which looks fetching in white. Aerodynamic vents behind the rear quarter windows open up at the back of the car beneath a sporty-looking spoiler. But it's the clean, sustainable future that its hydrogen fuel may provide that's most important. Which is not to diminish the benefits battery electric cars offer in the interim — and likely for the foreseeable future — but renewable electricity is intermittent. So how does one store massive amounts of clean electricity for long periods to use when it's not readily available? Hydrogen electrolysis – using an electric current to decompose regular water into oxygen and hydrogen. The beautiful thing about the abundant element is that it can be converted back to electricity, either on a grid-scale, or in the fuel cell of a passenger vehicle. (The less beautiful thing is how to store hydrogen safely, but that's another story.) Our first stint inside the vehicle took place in the back seat, where we had plenty of legroom and clean surroundings. The interior was white and grey with matte silver metallic trim. The plastics in the Nexo aren't particularly soft, but somehow Hyundai makes them look premium with fine grains and patterns — one of the tricks Hyundai uses to make its affordable cars feel like higher-end automobiles. We were comfortable back there, especially with rear seat heaters to ward of the winter chill in the Korean mountains as we drove past the Winter Olympics in PyeongChang. When it came our turn to get behind the wheel, we felt right at home in the comfortable driver's seat. The steering wheel was attractive in its two-tone leather, and smooth to the touch.