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Hyundai Ioniq Hybrid plus nitrous equals FIA speed record

As Hyundai prepares its trio of Ioniq electrified cars for sale in the US, the Korean automaker is taking the opportunity to showcase its strengths. One thing that definitely doesn't hurt its pre-launch standing in the eyes of potential customers is an FIA-ratified land speed record. As you'll see in the video above, Hyundai took a race-prepped Ioniq Hybrid prototype out to the Bonneville Salt Flats, where there are no speed limits or concrete barriers to hold it back. The result was a new record for a production-based hybrid, at 157.825 mph. The car also achieved a peak exit speed of 160.7 mph. To push the limits of the eco-focused Ioniq Hybrid, Hyundai boosted power and decreased resistance. In terms of output, the company's Engineering and Quality team added low-restriction intake and exhaust systems, minimized parasitic losses by removing the air conditioning and other systems, remapped the ECU, and added a freakin' nitrous injection system from Nitrous Express. They swapped the standard hybrid model grille for that of the all-electric Ioniq, tweaked the underbody and air dam for aero, and stripped or otherwise modified interior components for weight. The lowered ride height (thanks to a Progress Competition coil-over suspension) and Goodyear Eagle rubber wrapped around aero wheels were a final visual testament to this hybrid's singular purpose. For the sake of the driver, the Ioniq received a safety cage, racing seat, six-point harness, and fire suppression system. Finally – and while style points aren't part of the FIA record — the Ioniq was equipped with a racing parachute, which looks impressive on video, especially when you remember this car will be a fuel miser for the masses when it goes on sale later this year. "We couldn't be more proud in setting the FIA hybrid-category record with our new Ioniq hybrid," says Hyundai VP of Corporate and Product Planning Mike O'Brien. "Our engineering team really pushed the limits to set this new segment benchmark while demonstrating the impressive durability of the entire Ioniq vehicle platform. We expect this will be the first of many accolades for Ioniq." Related Video: Related Gallery Hyundai Ioniq Hybrid Sets FIA Land Speed Record At Bonneville View 10 Photos News Source: Hyundai, YouTube: HyundaiUSA Green Motorsports Hyundai Hybrid Videos fia land speed record hyundai ioniq ioniq

John Krafcik eyes Sonata, talks about his new role

As hundreds of people gathered to watch the unveiling of the 2015 Hyundai Sonata at the New York Auto Show on Wednesday, John Krafcik, a driving force behind the new vehicle, found himself in a peculiar position.
He stood far away from the car, away from the crowd. He watched from the Nissan stand as the covers were pulled off the Sonata.
If it was an awkward moment for Krafcik, whose tenure as Hyundai's chief executive officer ended on January 1, he didn't show it. He offered effusive praise of the Sonata. "It's a beautiful car," he said. "I think it's wonderful."

Hyundai ranks highest in Total Value Awards with Equus leading all cars

Hyundai has taken the cake in Strategic Vision's 18th Total Value Index. The study, which looked at 45,952 new car buyers for 2013 models between September 2012 and March 2013, looks at the ownership experience along with the customer's views on the economic impact of the purchase in both the near and long term.
For the first time, Hyundai was ranked as the leading brand for Total Value, while its Equus luxury sedan scored both the highest overall score and took the crown in the luxury segment. Other Hyundai winners included the Sonata (tied with Fusion), Genesis Coupe and Elantra.
Ford scored quite well, too, taking the segment titles with the Fiesta Sedan (which tied with Elantra), Fusion, Focus Hatchback, Taurus (tied with Dodge Charger), Explorer and Lincoln Navigator. General Motors' cars and trucks managed to capture eight segments, while Toyota topped six areas.