2013 Hyundai Genesis Coupe 2.0t on 2040-cars

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Hyundai planning 250-mile electric vehicle by 2020

Until plug-in vehicle buyers stop caring about all-electric range - and who knows when that might happen - the distance an EV can travel on a full charge will remain an important selling point. Most US drivers go less than 40 miles a day, but that's not stopping at least two high-profile automakers from building a 200-mile EV. Both the Chevy Bolt EV and the Tesla Model 3 are shooting for this target. They won't rest on their laurels. Hyundai is prepping a 250-mile electric vehicle for 2020. Byung Ki Ahn, Hyundai's director, eco-vehicle performance development group, revealed the plans to Autoblog today after also confirming a 200-mile EV for 2018. This is above and beyond the Ioniq EV that will launch in the US later this year with 110 miles of range. Hyundai already had revealed its plan to offer 26 new green models by 2020, including plug-ins, hybrids, and hydrogen fuel cell vehicles, but there were no specific details about the EVs mentioned there. The EV world will be quite different in four years, but Hyundai thinks it has a strategy to get its customers prepared for the launch of the three Ioniq models, which include a plug-in hybrid and a standard hybrid, and future EVs. Until now, the company believes, according to Chris Hosford, Hyundai's corporate communications executive director, the automotive industry has not yet adequately communicated the advantages and differences of plug-in vehicles to customers. As Hyundai prepares to flood the market with green models in the next few years, expect lots of educational materials to come from Hyundai dealerships, as well as commercials. "We know there is a lot of education necessary," Hosford said. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Green Marketing/Advertising Hyundai AutoblogGreen Exclusive Electric exclusive range anxiety ev range hyundai ev

All the Hyundai Santa Cruz needs now is the green light

Ever since Hyundai took the wraps off the Santa Cruz concept nearly a year ago, we've been closely watching to see if the Korean automaker would put it into production. The signs have been looking good, but this could be our clearest indication yet. According to the company's North American product planning chief, the road ahead is clear for the compact pickup. "We're very anxious to do something with the idea," Mike O'Brien told AutoGuide. "The engineering feasibility work has been done," and 18 months of preparation have already gone into laying out the business case. Now all it needs is the green light from the head office. Hyundai unveiled the Santa Cruz concept – codenamed HCD-15 – at the 2015 Detroit Auto Show. The design calls for a compact pickup crossover, similar in concept to the Honda Ridgeline, but smaller. It would be targeted towards young customers interested in outdoor activities who don't want to track the elements inside their vehicle along with their mountain bikes, kayaks, surfboards, and snowboards. If approved, the Santa Cruz would likely share its underpinnings with the Tucson crossover. Hyundai sells a good 50,000 Tucsons each year in the US, and the Santa Cruz is estimated to match (if not exceed) that number, helping Hyundai double its sales based on the same platform. The Santa Cruz is also tipped to be Hyundai's first diesel model in America. "The diesel is the most promising because of the fuel economy it delivers," said O'Brien. "It best matches in our research of what these customers are looking for... Outstanding fuel economy, good torque and good driveability."

Hyundai poaches another BMW M exec to run high-performance N division

Hyundai has poached a third executive for its N high-performance division from the ranks of BMW's M department. Thomas Schemera, a 31-year BMW veteran, will head the High Performance Vehicle & Motorsport Division that Hyundai just inaugurated on March 1. Schemera's job will be to "oversee strategy, product planning, sales and marketing for the new division." He will make the most of the transfer from Hyundai Motorsport to the road cars developed by the N division, and work to boost the brand. Schemera has the same boss at N that he did at M: Albert Biermann, the first M exec Hyundai snagged in 2015. After Biermann came Fayez Abdul Rahman, installed at the Genesis brand, who had previously developed platforms for the BMW 7 Series, X models, and M vehicles. Rahman spent the last phase of his BMW tenure in charge of M Equipment, M Sport Packages, and BMW Individual. Although he's undoubtedly busy with his VP job in charge of Genesis architecture development, we hear Hyundai plans to develop some kind of "N Sport" appearance and performance items for release later this year — a middle step in the same vein as M Sport and Audi S-line — and Rahman could certainly help. Schemera brings proven chops when it comes to moving standard and specialty hi-po offerings; as VP in charge of sales and dealer development in China, Schemera oversaw a four-fold increase in BMW and M sales in the four years from 2005-2008. He ended his run as head of BMW M and BMW Individual in the Americas. Although there's but one N product for sale now, the slate is full, and Hyundai looks ready to spend the time and money to seize every opportunity. BMW on the other hand, might soon turn into that tormented significant other regarding its M personnel: "So ... why did you let Hyundai like your Instagram post? Do you like Hyundai? Do you follow them back?!" Related Video: Featured Gallery 2019 Hyundai Veloster N: Detroit 2018 View 16 Photos Image Credit: Drew Phillips / Autoblog Auto News BMW Hyundai Performance bmw m albert biermann