2012 Hyundai Genesis Coupe 3.8 Track M/t on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2016 Hyundai Tucson starts at $23,595, rated up to 33 mpg

The latest generation of the Hyundai Tucson had its all-new hexagonal face revealed at the 2015 Geneva Motor show earlier this year. But we're finally getting a much better idea of what the North America version of the crossover offers. The 2016 model arrives at Hyundai dealers in July with a base price of $23,595, after the $895 charge for all trims. That's a jump from the current post-destination MSRP of $22,525, but customers get more modern styling and a new powertrain option with the update. In addition to its handsome new styling, the 2016 Tucson grows slightly in length and width for greater cargo space inside. The base SE trim carries over the previous 2.0-liter four-cylinder, six-speed automatic, and front-wheel drive combo with 164 horsepower and 151 pound-feet of torque. Fuel economy jumps slightly to 23 miles per gallon city, 31 mpg highway, and 26 mpg combined – up from the 2015's 23/29/25. However, the real gains start showing up with the Eco, Sport and Limited trims. Those models share a 1.6-liter turbocharged four-cylinder and seven-speed dual-clutch gearbox to replace the previous 2.4-liter four and six-speed auto. The boosted engine is rated at 175 horsepower and 195 pound-feet of torque, which is 7 less ponies but 18 lb-ft more torque than the outgoing mill. In the Eco trim starting at $25,045, the powertrain is rated at 26/33/29 with front-wheel drive. Sport goes for $27,045 and Limited for $30,795, but the turbo engine is rated at 25/30/27 in those latter two guises. All-wheel drive adds $1,400 to any version and knocks one or two mpg from the combined fuel economy figures. Beyond the powertrain improvement, Tucsons are available with an alphabet soup of safety systems to let drivers feel more secure. Inside, a five-inch touchscreen infotainment display is standard and comes with a rearview camera. An optional eight-inch system with navigation is also optional. ALL-NEW 2016 HYUNDAI TUCSON STARTS AT $22,700 Well-Equipped Tucson Features Sporty Styling, Outstanding Efficiency and Leading Safety Technologies FOUNTAIN VALLEY, Calif., July 14, 2015 – Hyundai's all-new 2016 Tucson compact crossover offers an unmatched combination of a modern design, enhanced driving dynamics, increased utility and the latest in safety and entertainment technologies, all with a starting price of $22,700.

Hyundai reveals new i20 hatchback ahead of Paris debut

If you had ever traveled overseas and rented a Hyundai Getz, you'll likely have gotten why it was the butt of jokes: it Getz you from A to B, but not much more. But like the company that makes it, the Korean supermini is all grown up now, long since eschewing the punchline nameplate for the i20 moniker. And here is its latest successor.
Set to be unveiled at the Paris Motor Show this fall, the new i20 is Hyundai's rival to the likes of the Ford Fiesta, Volkswagen Polo, Toyota Yaris and such. Designed in Europe for the European market, the new i20 stretches its wheelbase nearly two inches longer than its predecessor (and four and a half inches longer than the knees-in-your-chest Getz) to offer best-in-class legroom and cargo capacity.
Hyundai also says the new i20 is the first in its segment to offer an opening panoramic sunroof. While we wouldn't exactly call the styling "exciting" (especially in that shade of brown), penned at the company's European design center in Rüsselsheim, Germany, it certainly does look more mature... which, we take it, is kinda the point.