2012 Hyundai Genesis 2.0t Coupe Turbo Automatic 43k Mi! Texas Direct Auto on 2040-cars

Auto blog

Asian automakers still reluctant to use more aluminum

There's a logical progression of technology in the auto industry. We've seen it with things like carbon-ceramic brakes, which use to be the sole domain of six-figure sports cars, where they often cost as much as an entry level Toyota Corolla. Now, you can get them on a BMW M3 (they're still pricey, at $8,150). Who knows, maybe in the next four a five years, they'll be available on something like a muscle car or hot hatchback. Aluminum has had a similar progression, although it's further along, moving from the realm of Audi and Jaguar luxury sedans to Ford's most important product, the F-150. With the stuff set to arrive in such a big way on the market, we should logically expect an all-aluminum Toyota Camry or Honda Accord soon, right? Um, wrong. Reuters has a great report on what's keeping Asian manufacturers away from aluminum, and it demonstrates yet another stark philosophical difference between automakers in the east and those in the west. Of course, there's a pricing argument at play. But it's more than just the cost of aluminum sheet (shown above) versus steel. Manufacturing an aluminum car requires extensive retooling of existing factories, not to mention new relationships with suppliers and other logistical and financial nightmares. Factor that in with what Reuters calls Asian automaker's preference towards "evolutionary upgrades," and the case for an all-aluminum Accord is a difficult one. Instead, manufacturers in the east are focusing on developing even stronger steel as a means of trimming fat, although analysts question how long that practice can continue. Jeff Wang, the automotive sales director for aluminum supplier Novelis, predicts that we'll see a bump in aluminum usage from Japanese and Korean brands in the next two to three years, and that it will be driven by an influx of aluminum-based vehicles from western automakers into China. Only time will tell if he's proven right. News Source: ReutersImage Credit: Sean Gallup / Getty Images Plants/Manufacturing Honda Hyundai Mazda Nissan Toyota Technology aluminum

Woman executive of South Korea's Hyundai Motor resigns amid #MeToo wave

SEOUL — A female executive of South Korean automaker Hyundai Motor has resigned after being accused of pressuring female subordinates to pour drinks for, and dance with, senior male members of staff, the Yonhap news agency said on Tuesday. The global #MeToo movement has accelerated in South Korea since January, spawning accusations of sexual misconduct and prosecution investigations of prominent figures. Fear of reprisal has made South Koreans traditionally wary of being whistleblowers over harassment at family-run conglomerates that dominate the economy, with open accusations of this type far outnumbered by anonymous posts on the subject. Yonhap, citing Hyundai Motor, said a female employee had made the accusation while preparing to leave the company, saying the woman executive had pressured her female subordinates to attend a drinking party with senior men and pour drinks. She also accused the executive of pressuring the women to dance with men at a karaoke session, and said the men were in positions that could influence the female executive's position in the corporation, Yonhap reported. In a statement, Hyundai Motor said media reports on the issue did not reflect its views and policies. "We will take appropriate actions on any irregularities or breaches by individuals within the company that do not ensure equality in the workplace," it said, declining further comment. Neither Hyundai Motor nor the news agency identified the executive. Hyundai Motor had three female executives among its total of 298 executives by the end of 2017, regulatory filings show. Reporting by Joyce Lee.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: REUTERS/Kim Hong-Ji Government/Legal Hirings/Firings/Layoffs Hyundai resignation

Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.