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2017 Hyundai Elantra First Drive [w/video]

Here's the thing: It's tough to get excited about a mainstream compact car. We tried. Hyundai's latest Elantra is better than the last Elantra, a car that got few people excited. Not a ton has changed, but there's fresh sheetmetal, improved efficiency, and more options than before, all on top of a revised chassis. That's kind of the trend in new cars these days. The last one was fine, this one is more fine. The Elantra engineers at least resisted the urge to make the car larger. Its interior and cargo volume figures are within tenths of last year's figures, which means they once again put the Elantra into the EPA's midsize bracket. With that comes a midsize feature set, including a few items no other "compact" car offers. For now, Hyundai is offering the 2017 Elantra in base SE and top-of-the-line Limited trims. Both come with a 2.0-liter four-cylinder (more on that below). The SE offers a Popular Equipment Package that most people will want and many will choose (hence the name). It includes a seven-inch touchscreen head unit with Android Auto and Apple CarPlay functionality, as well as a rearview camera, automatic headlamps, audio controls on the steering wheel, Bluetooth, cruise control, heated side mirrors, 16-inch wheels, and a hood insulator to keep some engine noise from making it to your ears. An SE tech package adds things like blind-spot monitoring and rear cross-traffic alert. For now, Hyundai is offering the 2017 Elantra in base SE and top-of-the-line Limited trims. Step up to a Limited, and you get leather, a power driver's seat, 17s, and a bunch of other stuff. The Limited also unlocks option packages: one that revolves around an eight-inch nav touchscreen and another that adds safety items like radar cruise control and auto braking with pedestrian detection. That last one is a segment exclusive, if you're keeping score at home. To get all of the stuff you can't in any other car in this class, you'd be shopping in the next segment's price range anyway. And speaking of segment firsts, cars with the proximity key (SE with Tech Package and above) come with a hands-free trunk release. It lets you pop the trunk lid by just standing near it with the key, but it only releases it and doesn't fully open wide like on some cars with power trunk open and close. So it sort of solves a problem. The engine and available transmissions are nothing groundbreaking. In contrast to the features, the engine and available transmissions are nothing groundbreaking.

Here it is, Hyundai's headlining Super Bowl commercial

Hyundai has ponied up for five commercials to play in, around and after the Super Bowl on Sunday, and it's slowly been releasing them one by one this week to attract as much attention as possible to these expensive ads. You've stuck with us through the first four, and we've got one last ad from Hyundai, its headliner, to show you.
Called Epic PlayDate, the ad's big hook is alt-rock band The Flaming Lips, who not only appear in the ad, but also wrote a new track called Sun Blows Up Today just for the spot. The track is available on iTunes as a single today, and will be a bonus track on their new album called Terror, which comes out in April.
The commercial is meant to sell something, and that something is the new three-row Santa Fe crossover. It follows a day in the life of a family with kids who do all sorts of crazy things, and we're told by Hyundai that the activities in which they partake pay homage to "signature band references" of The Flaming Lips.

Hyundai launches Blue Link update for smartwatches

Hyundai released an update for its Blue Link app last week that makes it work through smartwatches. The app is downloaded through Google Play and works with Android Wear watches. A version that's compatible with Apple smartwatches is under development, and Hyundai expects to launch it soon after the Apple Watch launches April 24, a spokesman said. The Blue Link smartwatch app was revealed this year at the Consumer Electronics Show. Features include remote engine start and stop capabilities, remote door locking and unlocking, the ability to honk the horn and flash the lights and a function to call roadside assistance. All of the features can be done through voice commands. Hyundai's smartwatch app will work with cars equipped with first and second generations of Blue Link. The smartwatch app is a companion feature, and it needs to be paired to the owner's smartphone that has the Blue Link app. Blue Link launched on the 2012 Sonata and rolled out across Hyundai's lineup in 2013. The second-generation system is available on the 2015 Genesis, Sonata and Azera. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America, said in a statement. HYUNDAI BLUE LINK SMARTWATCH APP AVAILABLE FOR DOWNLOAD ON GOOGLE PLAY Android Wear Can Remote Start Your Hyundai * Smartwatch App Compatible with First and Second Generation Blue Link Equipped Hyundai Models * Commands Work with Voice Recognition FOUNTAIN VALLEY, Calif., Mar. 4, 2015 – Today Hyundai owners no longer need to fish out a phone from a pocket or purse to remote start, lock or unlock their car using Blue Link(tm). They also won't need to look down at a phone to find their car in a crowded parking lot if they can't remember where they parked after a sold out sporting event or a business trip. This is because Hyundai has launched its Blue Link smartwatch companion app to help owners with these tasks. The latest Blue Link app update on Google Play now includes the smartwatch companion app for Android Wear. The Blue Link smartwatch app will be available for the Apple Watch shortly after its release. "Blue Link subscribers and gadget lovers will appreciate a more convenient way to interact with their Hyundai vehicles," said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America.