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Hyundai pulls wraps off new i20 WRC rally car

Hyundai Motorsport is ready for the 2016 World Rally Championship after the unveiling of the New Generation i20 WRC at the team's shop in Alzenau, Germany. This is Hyundai's third season in the WRC, and it wants to improve after taking third place in the manufacturer's championship in 2015. The New Generation i20 WRC is now based on the five-door i20 hatchback from Europe, and the updated rally car boasts a stiffer chassis and a tweaked suspension. Other than the extra doors at the rear, the latest design features a more angular front end with harder edges around the grille and headlights. The WRC car boasts a 1.6-liter turbocharged four-cylinder with 300 horsepower and 221 pound-feet of torque. A six-speed sequential gearbox routes the power to the all-wheel drive system. Hyundai originally wanted to base the new rally car on the latest three-door i20 production model for the 2015 season, but a delay in the vehicle's homologation turned the team's attention to the five-door for 2016. "The New Generation i20 WRC is the product of a full year of development and, with a more experienced team, we now raise our objectives to be more confident to fight at the front," Team Principal Michel Nandan said at the unveiling. Drivers Dani Sordo and Thierry Neuville give the New Generation i20 WRC a competition debut at the season-opening Rallye Monte-Carlo in January. Hayden Paddon gets his at the following event – the Rally Sweden. While those guys are racing, Hyundai Motorsport also has another car under development to be ready for the next crop of WRC machines that will see action in 2017. Related Video: Hyundai Motorsport unveils New Generation i20 for third WRC season New Generation Hyundai i20 WRC revealed as Hyundai Motorsport previews a third season at the team's 2016 launch event. Alzenau, Germany, December 9, 2015 - Hyundai Motorsport today revealed its New Generation i20 WRC during a launch event for media and guests at the team's factory in Alzenau. The car will be used in our third season of WRC competition by drivers Dani Sordo, Hayden Paddon and Thierry Neuville. The venue for the launch was significant as it will soon be Hyundai Motorsport's customer racing headquarters. From this base we will supply teams around the world with our new R5 rally car that is also based on the New Generation i20. The reveal marks a new chapter in Hyundai Motorsport history as we build on two successful WRC seasons and approach our third.

This Hyundai commercial may be the weirdest of Super Bowl 50

It happens every year at the Super Bowl. For every headline-making, Twitter-breaking commercial, there's an ad like this one, simply titled "Better," from Hyundai. An ad that's so odd, people will focus not on its message, but the overarching weirdness of the spot. The ad in question follows the life of a man born with an exposed V8 engine where his heart should be (it's actually a little high, but we're nitpicking). Yes, it's as strange as it sounds. According to Hyundai, the man "strives to make the world a better place," but the only time we see anything approaching that is when he opens a jammed umbrella for a woman. For most of the ad, it's hard to tell you're even seeing a car commercial. It's not until the end, where the man is shown working in a Hyundai design studio alongside people with similar anatomical features, that the ad begins to make sense. Perhaps part of our disappointment with Hyundai's latest Super Bowl spot is that the NFL's official automotive sponsor has done so well otherwise. The brand has become a fixture during the big game over the years, and will likely see some success in 2016 with spots featuring both Ryan Reynolds and Kevin Hart. Those successes aside, though, we'll be surprised if there's a great response to this particular Super Bowl 50 commercial from Hyundai.

Ford fights back against patent trolls

Some people are just awful. Some organizations are just as awful. And when those people join those organizations, we get stories like this one, where Ford has spent the past several years combatting so-called patent trolls. According to Automotive News, these malicious organizations have filed over a dozen lawsuits against the company since 2012. They work by purchasing patents, only to later accuse companies of misusing intellectual property, despite the fact that the so-called patent assertion companies never actually, you know, do anything with said intellectual property. AN reports that both Hyundai and Toyota have been victimized by these companies, with the former forced to pay $11.5 million to a company called Clear With Computers. Toyota, meanwhile, settled with Paice LLC, over its hybrid tech. The world's largest automaker agreed to pay $5 million, on top of $98 for every hybrid it sold (if the terms of the deal included each of the roughly 1.5 million hybrids Toyota sold since 2000, the company would have owed $147 million). Including the previous couple of examples, AN reports 107 suits were filed against automakers last year alone. But Ford is taking action to prevent further troubles... kind of. The company has signed on with a firm called RPX, in what sounds strangely like a protection racket. Automakers like Ford pay RPX around $1.5 million each year for access to its catalog of patents, which it spent nearly $1 billion building. "We take the protection and licensing of patented innovations very seriously," Ford told AN via email. "And as many smart businesses are doing, we are taking proactive steps to protect against those seeking patent infringement litigation." What are your thoughts on this? Should this patent business be better managed? Is it reasonable that companies purchase patents only to file suit against the companies that build actual products? Have your say in Comments.