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2017 Hyundai Ioniq takes three-pronged approach to electrification

The Geneva Motor Show may be dominated by super/hypercars, but there is some more sensible metal on display. And one of the most reasonable cars might be the trifecta of Hyundai Ioniq models. This three-prong approach to electrification is a very aggressive move for Hyundai. A hybrid wouldn't be a big deal. Nor would a plug-in-electric model. But launching both of those vehicles alongside a pure EV is a very bold decision. In fact, if the full Ioniq range were to launch in the United States – which still isn't a certainty – Hyundai would be one of the only brands to offer all three branches of electrification in the same showroom. The hybrid model outguns the 121-system-horsepower Toyota Prius. Thanks to its 1.6-liter Kappa four-cylinder, 43-hp electric motor, and 1.56-kWh battery pack, there's a total of 139 hp and up to 195 pound-feet of torque. The plug-in model makes some changes to that formula, significantly increasing the size of the battery pack to a larger 8.9 kWh and increasing the power of the electric motor to an even 60 hp. Hyundai hasn't said if system output has been changed, but we do know the PHV will cover 31 miles on pure electricity. View 14 Photos As we covered in our original post, the EV Ioniq is something of an unknown quantity. Hyundai's lips loosened slightly in Geneva, though, revealing that the electric motor will produce up to 218 lb-ft of torque. That's in addition to 118 horsepower and an estimated range of 155 miles. And not that EV drivers are known speed demons, but Hyundai claims its newest EV will hit 103 miles per hour. This estimated range and torque output best America's two most notable EVs, the Ford Focus Electric and Nissan Leaf, although it's fair to point out that this duo is relatively long in the tooth. While it seems plausible that Hyundai will at least offer part of the Ioniq range in America, at this point it's just too early to be certain of anything.

Hyundai Ioniq hybrid and EV sales begin this month

South Korean automaker Hyundai will start selling its Ioniq hybrid and electric-vehicle variants at some US dealerships by the end of the month. While reports have surfaced saying the Ioniqs may be available as soon as this week, Hyundai spokesman Jim Trainor confirmed to Autoblog that the Ioniq EV and hybrid would arrive at dealers towards the end of February. California will be the primary EV target from launch, naturally. Hyundai got some good news in late December when the US Environmental Protection Agency (EPA) rated the Ioniq Hybrid's combined fuel efficiency at 55 miles per gallon, or three mpg ahead of the standard 2017 Toyota Prius hatchback. Less rosy is the Ioniq EV's single-charge range, which falls well short of the magic 200-mile number reached by Chevrolet's recently-debuted Bolt, checking in at 124 miles. Still, the Ioniq EV trumps the Chevrolet Bolt in terms of miles-per-gallon-equivalent (i.e. electricity used per mile), getting a 136-mpge combined rating versus the Bolt's 119. The Ioniq Plug-in Hybrid (or the "Blue") gets 58 mpg combined and can go as far as 31 miles on electricity alone. That variant may see the light of day as soon as September. The automaker first showed off versions of the four-door sedan at last year's New York Auto Show. Hyundai, which currently sells a hybrid version of the Sonata, is planning to have as many as 14 electrified-powertrain vehicles by 2020. Green-car watchers are hoping the Ioniq EV and hybrids won't be low-volume affairs and will add to the momentum already generated this year by the introduction of the Bolt as well as higher demand for models such as the Ford Fusion Hybrid and Honda Accord Hybrid. Last month, total US green-car sales were up about 27 percent from a year earlier, while plug-in sales surged 74 percent. Related Video: Featured Gallery 2017 Hyundai Ioniq: New York 2016 View 11 Photos Image Credit: Drew Phillips Green Hyundai AutoblogGreen Exclusive Hatchback Electric Hybrid hyundai ioniq hyundai ioniq electric hyundai ioniq plug-in

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.