2011 Hyundai Genesis 4.6 on 2040-cars

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Recharge Wrap-up: Tesla Electric Road Trip, Google autonomous cars vs. cyclists

Tesla is inviting owners on "Electric Road Trip" events on four continents. To celebrate the 2.5 billion electric miles Tesla owners have logged, the automaker is hosting a series of open house events at Destination Charger locations (think hotels and resorts) in various cities across North America, Australia, Asia, and Europe. Attendees will "have the opportunity to swap stories and share your favorite road trip experiences with fellow Tesla owners and like-minded fans," according to Tesla, as well as enjoy local food and drinks. Owners have received email invitations to the series of events, but those interested can also RSVP online. Learn more about the events at Tesla's website, and read more at Teslarati. Google has published its most recent autonomous vehicle testing results, this time with regard to sharing the road with cyclists. The system is programmed to predict when a cyclist will swerve around an open car door, leave room for cyclists during passing and other situations, recognize and remember cyclist had signals, and recognize a variety of bike styles – even unicycles. The report also lists two minor collisions with other vehicles in June, both occurring in Austin, Texas. In one instance, another car swerved into the Google car's lane. In the other, the Google car was rear-ended. Read more at Green Car Congress. Hyundai is expanding its fuel cell program in partnership with the Department of Energy (DOE) beyond Southern California. For the second phase of the fuel cell confirmation program, Hyundai will provide the DOE with a number of its Tucson Fuel Cell crossovers for daily use in Northern California, Washington, D.C., Denver, and Michigan. The partners are looking to expand the use of fuel cell vehicles to the rest of the country in the near future. Read more in the press release below. Hyundai And U.S. Department Of Energy Extend Fuel Cell Vehicle Loan Partnership In Concert With New D.C.-Based Hydrogen Fueling Station Latest, Phase II of current program prepares for rollout of fuel cell vehicles nationwide in near future WASHINGTON, July 11, 2016 /PRNewswire/ -- Hyundai and the U.S. Department of Energy (DOE) are extending their fuel cell vehicle confirmation program, originally from 2013 through 2015, to its second phase, from 2016 through 2017. The program involves Hyundai providing a number of Tucson Fuel Cell CUVs for daily use and confirmation by the DOE using existing hydrogen infrastructure.

Strange, unfunny Hyundai N Performance commercials badly miss the mark

Take a minute and watch the video above. After, you might have questions. I will try to help you with these. But first, here are some questions for you: No matter whether you thought the ad was good or not, does it get you excited about the N Performance subbrand? Do you want to find out more about it? I suspect the answer is "no" for most of you reading. Unfortunately, reading what Hyundai and the ad agency said about these ads isn't going to help much. Intended to skewer traditional luxury advertising tropes, the agency says, these ads are a "tongue-(stuck firmly)-in-cheek poke at automotive and luxury brands taking themselves too seriously." R/GA is the ad agency behind these ads, and its chief creative officer, James Temple, told AdAge, "We want people to rethink their views of Hyundai as a practical, compromise choice, to a brand which shows people through the power of 'N' that they make cars that are fun to drive and which aren't like anything else out there." OK. So, poke fun at luxury and automotive advertising that takes itself too seriously. And to be fair, this sort of thing has been done before to great success and general acclaim. Remember Volkswagen's "Unpimp The Auto" campaign? It cleverly took aim at a then-trendy aspect of the tuner culture and literally crushed it with a new GTI. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The message was clear: Your over-tuned Ford Focus is both gaudy and inferior. Step up to a GTI, which by the logic of the ad, you don't need to throw tuner parts at to have fun. It built excitement for the hot hatch while earning some automotive credibility by throwing shade at MTV's over-the-top " Pimp My Ride," at that point rapidly losing its halo of tuner coolness. "Pimp My Ride" was a big, easy target to mock. And the relationship to automotive performance (or lack thereof (most were plays on the "Yo dawg I heard you like ..." theme, anyways) made the analogy work. Where the Hyundai ads step off is the target for ridicule. R/GA claims it's roasting automotive brands, and they can say that all they want — I don't see it. I see a childlike understanding of how to dismantle the tropes of a classic Calvin Klein ad — monotone, lots of black, shirtless models, personal beauty products — over which the lightest veneer of automotive reference is applied. So the perfume smells like burning tires. That's still a humorous ad about perfume.

Hyundai sales tank due to weak sales in China, Russia

Hyundai Motor's global volume dipped 13 percent in January to 338,035 deliveries. The drop is the automaker's first worldwide decline since July 2015, according to Bloomberg. The current slump of the once-booming Chinese market is especially hurting Hyundai's global volume, and a downturn in Russia also isn't helping the company's situation. Sales are down 1.1 percent in South Korea and 14 percent outside of the automaker's home market, according to Bloomberg. Hyundai expects the difficult situation to last much of the year. While Hyundai had a hard month internationally, the automaker's US division just reported its best January volume ever. The company delivered 45,011 vehicles, which was up one percent over 2015. The strong performance came in part from a 72-percent jump in Tucson volume and a 55-percent improvement for the Veloster. The company forecasts a strong year here in the States thanks to the introduction of the 2017 Elantra and an upcoming refresh for the Santa Fe. Hyundai already has a plan to build strength in the US and rebound elsewhere. For example, the company wants to capitalize on American's hunger for utility vehicles by adding capacity to build more of the Santa Fe Sport. It also intends to launch a B-segment CUV to challenge models like the Jeep Renegade, and the Genesis luxury sub-brand would eventually get an SUV, too. A cost-cutting strategy should help offset the downturn outside of this market. Related Video: