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Hyundai needs to make the Ioniq Scooter

In the mad rush that is an auto show press conference, sometimes the coolest stuff is sometimes barely mentioned, and often overshadowed, by the bigger news. Hyundai's awesome Ioniq Scooter concept is a perfect example of this. Revealed at this year's CES, it was given just 45 seconds of talk time in a 45 minute conference. The scooter's sleek design and clever charging spot struck me as the one of the most practical and fleshed out mobility solutions on display at the show. Now I'm on a one-man mission to convince Hyundai to build it. The Ioniq Scooter is a compact, collapsible, and lightweight electric scooter that (and this is my favorite part) stows and charges in the door pocket of the upcoming Hyundai Ioniq. You can park your car, pop out the scooter and ride what's referred to in the mobility industry as the "last mile." Driving is usually the easiest part of any journey. Roads are all connected and relatively easy to navigate. Everything after that - parking, walking, etc. - often takes just as much time and effort as driving. The scooter helps solve this problem. View 6 Photos For me, the little electric scooter was the best thing in Hyundai's sci-fi filled booth. The automaker brought out two working robot exoskeletons and a car concept that is literally meant to be built into your home. There was an autonomous Ioniq giving test rides down the Las Vegas strip. Despite all of that, all I wanted to do was break the glass case holding the scooter silently ride away. In person, the Ioniq scooter appears relatively lightweight and extremely compact. It's partially constructed from carbon fiber and has a small display that shows battery life, speed, and range. You use a small knob on the handle bar to accelerate and brake. Alternatively, you can slow down by pushing a pad over the rear wheel, just like on a kick scooter. Top speed is 12 mph and the total range is about 12 miles. It's unclear if the battery can be swapped out to extend the distance before recharging. The Ioniq scoter is just a prototype, so we have no idea how much it would cost to put it into production or if Hyundai has any plans to even do so. What we do know is that a working prototype exists and that we would love to get a chance to ride it. Like our endeavor to drive a Citroen C4 Cactus, I'm on a mission to ride the Ioniq scooter. In my eyes, this scooter is the modern equivalent to a Honda Motocompo, but more practical.

Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

Hyundai, Kia expanding plug-in vehicle line-up in Korea

Hyundai is shedding a bit of light on its electric vehicle plans. About time, too, since the company has spend a long period being quite vague about plugging in while touting its hydrogen plans. The Hyundai and Kia brands will both release their first plug-in hybrid vehicles next year in Korea; an all-electric version of the Kia Soul will roll out in May of this year and a mid-size electric vehicle will be launched as early as next year. Test versions of the Hyundai i10 electric vehicle have been on Korean roads since first being used at the G20 summit in Seoul in 2010. There have been hints about an electrified Hyundai coming to America, and at the Washington Auto Show last week, Michael O'Brien, vice president of corporate and product planning for Hyundai Motor America told AutoblogGreen that a new EV will be coming to the US market sometime within the next three years. A Hyundai executive told Korean national daily The Chosunilbo that the company will be significantly increasing its investment in hybrids and EVs to roll out a few eco-friendly models starting in 2015. It's hard to say which of these might come to the US market – a new LF Sonata will be coming out in both a regular gasoline and hybrid system in Korea; the US already has the Sonata Hybrid for sale. As for plug-in hybrids, Hyundai said that there will be both Sonata and Kia K5 (Optima) models coming out next year. These will also be the first-ever plug-in hybrids in the Korean market. Featured Gallery 2012 Hyundai Sonata Hybrid View 13 Photos News Source: The Chosunilbo Green Hyundai Kia Electric Hybrid Hydrogen Cars PHEV