2010 Hyundai Genesis Coupe 3.8 With Navigation on 2040-cars

Auto blog

Kevin Hart tracks his daughter's Genesis in Hyundai Super Bowl ad

As the official automotive sponsor of the NFL, Hyundai has a massive advertising presence during Super Bowl 50, including four commercials premiering before or during the game. A newly released spot titled First Date markets the Genesis sedan (soon to be the Genesis G80) with humor by casting comedian Kevin Hart as a concerned dad who spies on his daughter's date. The commercial highlights Hyundai's Blue Link Car Finder that lets owners track their vehicle from a smartwatch. Hart uses it to follow his daughter on her date in increasingly absurd ways. By the end of the spot, he's hanging off a helicopter to keep an eye on her. This is also the second automotive ad to use a Queen song this year. Where Hyundai's commercial uses Another One Bites the Dust, Honda picks Somebody to Love for its Ridgeline spot. The 60-second commercial airs during the pre-kick time slot and joins Ryanville and The Chase among Hyundai's Super Bowl ads. The still unreleased Better premieres during the pre-game and shows the automaker's desire to improve its vehicles and customer experience. Related Video:

Next Hyundai Elantra GT hatchback previewed by i30 teaser

The Elantra GT hatchback looked a bit neglected after its sedan sibling was introduced last year. That said, the Elantra hatchbacks have historically been released after the sedan, and usually had significant differences between the two body styles. Based on this latest teaser from Hyundai, the hatchback will continue its unique streak. The teaser is officially for the European i30, but the i30 and Elantra hatchbacks have been the same vehicles since the late 2000s. There's also no sign of the American version being dropped or deviating from its European twin, so it seems a safe bet that this newest i30 will come here with the Elantra name. Hyundai does make it clear that this car was made with Europe in mind though, since both the press release and video tout the fact that all of the styling and development work was done in Europe. Peter Schreyer, lead designer for the Hyundai group, says this car is "the next step to how Hyundai design should be." So look for key design elements like the "cascading grille" to appear in future Hyundai vehicles. Speaking of design elements, we can actually spot a decent amount of them in the teaser image and video. The grille extends down the front of the bumper in a similar fashion to the sedan. Overall, the shape of the car looks more formal and upright than the steeply raked design of the current model. In addition, the sheet metal appears to be much less busy, with far fewer swoops and lines. The car will be fully revealed on September 7 just before the Paris Motor Show. Related Video:

VW brings back the bus, and Jeep might be on the block | Autoblog Podcast #524

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Joel Stocksdale. We discuss the week's news including the introduction of the VW T-Roc, the confirmed production of the VW I.D. Buzz and the Hyundai Santa Cruz truck. We also cover the cars we've been driving, talk about whether the Woodward Dream Cruise is better than the Pebble Beach Concours, and we try to spend your money. The rundown is below. Remember, if you have a car-related question you'd like us to answer or you want buying advice of your very own, send a message or a voice memo to podcast@autoblog.com. (If you record audio of a question with your phone and get it to us, you could hear your very own voice on the podcast. Neat, right?) And if you have other questions or comments, please send those too. Autoblog Podcast #524Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Topics and stories we mention Rundown Volkswagen T-Roc reveal Volkswagen I.D. Buzz confirmed for production Chinese automaker interested in FCA and Jeep Ferrari celebrates 70th anniversary at Pebble Beach Hyundai Santa Cruz confirmed for production What we're driving Unpopular opinion Spend My Money Feedback Email – Podcast at Autoblog dot com Review the show on iTunes