2010 Hyundai Genesis Coupe 2dr 3.8l Auto on 2040-cars

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2015 Hyundai Genesis

It's not easy to drive a prototype-level version of the upcoming, second-generation Hyundai Genesis sedan.
Three hours in airports; fourteen hours in a plane; two hours riding in a car from a Iuncheon to my hotel in the now-famous Gangnam district of downtown Seoul; another two hours-plus on a bus from Seoul out to the Hyundai nerve center in Namyang. And that's just the travel.
Finally settled into a massive presentation room deep in the heart of the Namyang R&D center, freshly denuded of all of my camera gear and fortified with abundant coffee and green tea cookies, I still faced hours of product presentation; question and answer sessions with a large team of engineers, designers and executives; an official unveiling under the soaring dome of the Design Hall; a strolling lunch and more coffee. And then, finally, a shuttle ride to the proving grounds around which the whole facility hums with enterprise for an all-too-brief stint behind the wheel of a car that, by this point, I'm basically slavering to get my hands on.

Hyundai and Kia will offer AI assistants in 2019 cars

Hyundai and Kia both have reputations as early adopters of in-car tech, and that's truer than ever now that voice assistants are becoming a practical reality on the road. The Korean automakers have revealed that they plan to include AI assistants in their new cars starting from 2019, with every vehicle being "connected" by 2025. As Hyundai explained, they've been working with SoundHound to create an Intelligent Personal Agent (based on Houndify) that both makes proactive suggestions (such as reminding you of a meeting) and offers remote control of both your car and your home. This sounds a whole lot like what other voice assistants do, but the car brands are counting on support for "multiple-command recognition" as the ace up their sleeve. If you tell your car to check the weather and turn on the lights at the same time, it'll do both instead of scratching its head like so many other AI helpers. You won't have to wait until 2019 to see the technology in action. Hyundai will unveil Intelligent Personal Agent at CES 2018, and it'll test a "simplified" take on the Agent in hydrogen fuel cell cars slated to drive on South Korean roads throughout the year. It's hard to say if IPA will have an advantage over companies borrowing "off-the-shelf" AI like Amazon Alexa or Google Assistant, but it's more the ubiquity that will be important -- you won't have to buy a premium-priced model to treat your car like a smart home hub.Reporting by Jon Fingas for Engadget.Related Video: Image Credit: Hyundai Auto News CES Hyundai Kia Technology Emerging Technologies CES 2018

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.