2009 Hyundai Genesis 3.8 Sedan 4-door 3.8l on 2040-cars

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Hyundai Group design chief wants more differentiation between models and brands

Luc Donckerwolke, the man who oversees design at Hyundai, Kia, and Genesis, is determined to get more differentiation into the model range. He not only wants greater visual separation between all the models in the range, he also wants more distinction between Hyundai Group cars and others in the respective segments, and global distinctions so that a Hyundai in China doesn't necessarily look like one built for North America. He told Autocar, "We will not have a global design language because otherwise it's too rigid. [The alternative is] more work, but it's more flexible." Donckerwolke gets an extreme look at the results of homogeneous design, because an enormous number of cars on the road in South Korea are Hyundai Group products. "[Our] core task is to differentiate the design philosophy of the three brands, not least because we have a big [around 70%] share in Korea. We need to differentiate each model, otherwise the landscape is too homogeneous." Top-down, each brand gets a design brief. Hyundai will be Hyundai's "sexy, seductive and sensuous, sporty, eager and stylish," holding onto its value proposition while adding emotion. Kia will be "young, challenging and cool — cooler than before," said brand design chief Byungchul Juh, with Donckerwolke adding that it's about "streetwear — bold, fresh and young." And Genesis is "haute couture." Donckerwolke characterizes the design philosophy as not "Russian dolls but ... chess pieces, with a look that reveals its own charismatic character. For example, Kia's used to be about the tiger nose grille, separate headlights and the lower intake. Now it's going to be more of a mask that will deliver sportiness and a presence." Kia designer Juh said, "There will be a distinct version of tiger face for each segment, and we'll keep the tiger nose grille. In principle it's the same, but there's a different interpretation for each segment, and more of a 3D feeling. We're moving from a nose to a face." The sketches we've seen of Kia's coming small global crossover take a first step, and we're told the next Sportage will make more impact than the new Tucson. As for Hyundai, the next Sonata will "be the design flag-bearer." We wait to see how much of the vehicle all of this affects. But right now, look at the 2020 Elantra and Sonata from the front three-quarter; ignore their front fascias, and they're two sizes of one sausage.

Hyundai to fight $248M judgment over fatal Montana crash

A Montana jury has levied a $248 million ruling against Hyundai in the case of a crash that killed two occupants in July 2011. The automaker plans to appeal the ruling.
Cousins Trevor and Tanner Olson were driving a 2005 Hyundai Tiburon when they hit another vehicle head-on. According to lawyers representing their family, the steering knuckle on the car cracked and this allegedly caused it to lose control. Hyundai claimed that fireworks had been let off inside the vehicle, which caused the driver to swerve. The company alleges that evidence that could have proved its innocence was barred from the case.
The jury found in favor of the family and awarded them about $8 million in damages after a two-week trial. It claimed that Hyundai had shown "actual malice," according to Reuters. The jurors also slammed Hyundai with a further $240 million in punitive damages.

Solid-state batteries: Why Toyota's plans could be a game-changer for EVs

Word out of Japan today is that Toyota is working on launching a new solid-state battery for electric vehicles that will put it solidly in the EV game by 2022. Which leads to a simple question: What is a solid-state battery, and why does it matter? Back in February, John Goodenough observed, "Cost, safety, energy density, rates of charge and discharge and cycle life are critical for battery-driven cars to be more widely adopted." And risking a bad pun on his surname, he seemed to be implying that all of those characteristics weren't currently good enough in autos using lithium-ion batteries. This comment is relevant because Goodenough, professor at the Cockrell School of Engineering at the University of Texas at Austin - it so happens, he turns 95 today - is the co-inventor of the lithium-ion battery, the type of battery that is pretty much the mainstay of current electric vehicles. And he and a research fellow at U of T were announcing they'd developed a solid-state battery, one that has improved energy density (which means a car so equipped can drive further) and can be recharged more quickly and more often (a.k.a., "long cycle life") than a lithium-ion battery. (Did you ever notice that with time your iPhone keeps less of a charge than it did back when it was shiny and new? That's because it has a limited cycle life. Which is one thing when you're talking about a phone. And something else entirely when it involves a whole car.) What's more, there is reduced mass for a solid-state battery. And there isn't the same safety concern that exists with li-ion batteries vis-a- vis conflagration (which is why at airplane boarding gates they say they'll check your carryon as long as you remove all lithium-ion batteries). Lithium-ion batteries may be far more advanced than the lead-acid batteries that are under the hood of essentially every car that wasn't built in Fremont, Calif., but as is the case with those heavy black rectangles, li-ion batteries contain a liquid. In the lithium-ion battery, the liquid, the electrolyte, moves the lithium ions from the negative to the positive side (anode to cathode) of the battery. In a solid-state design, there is no liquid sloshing around, which also means that there's no liquid that would freeze at low operating temperatures. What Toyota is using for its solid-state battery is still unknown, as is the case for the solid-state batteries that Hyundai is reportedly working on for its EVs.