2009 Genesis Leather Navi Moon Roof Heated Seats Low Miles Warranty Tan Clean on 2040-cars

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Where is Hyundai's upscale Genesis brand going, and what is it, anyway?

"Genesis is the beginning, where everything sprung from. That's where the light is, and that's where we see ourselves." Manfred Fitzgerald. A genesis is an origin story, a new start. So when Hyundai had accomplished its original mission of achieving near parity with the top Japanese marques in the middle-class car market and decided to attempt to move upscale into the profitable luxury automotive sector a few years ago, it made some sense that this was the moniker it bestowed to its spinoff brand. "Genesis is the beginning, where everything sprung from," says Manfred Fitzgerald, the global brand chief. "That's where the light is, and that's where we see ourselves." But now that genesis has turned to germination. A pair of production sedans have been launched, the G80 and G90 luxo-barges. A smaller, 3 Series-fighting sedan, the G70, was previewed as a concept in last year's New York Auto Show. And now, last week in New York, the brand showed something in the all-important crossover category, the GV80. Powered by a hydrogen fuel cell, it's a look ahead at what Genesis' SUV line could be like, though the fuel-cell element faces hurdles. View 2 Photos "We have great resources with our brand partners in fuel-cell technology, so when it came to alternative propulsion, this was a natural," says Fitzgerald. "Not just for the US market, but looking at this globally, this is the best technology, but there are a lot of pain points to overcome, especially in terms of infrastructure." Genesis has promised us a handful more cars by 2020, including a coupe and another crossover. Expansion into additional vehicle realms ought to help flesh things out a bit. Though the brand can't really flesh things out any less. Only Maserati, Alfa Romeo, Smart, and Bentley sold fewer cars so far this year, and two of those brands are a century old and Italian, one is a century old and extremely exclusive, and the other is irrelevant in the United States. Given that company, where does that place Genesis? After a recent test drive in a G90, we have to say that we're not sure. The styling is acceptable, if a bit derivative and anodyne. The level of delight is quite lackluster. And the ride is cushy, quiet, and competent, but no better than a contemporary Buick. In a category in which excellence and exquisiteness are the point of entry, what does Genesis represent, what is its category-killing feature or component or capability? "We are known for being audacious.

Porsche purists, look away: This 911 is powered by Hyundai

Bisimoto appears to be putting together a Hyundai V6-powered Porsche 911. While the experiment reminds us of a project from earlier this year, in which Ryan Tuerck dropped a Ferrari V8 into Toyota GT86, this one's a bit different. Bisimoto has a history of creating some truly insane automobiles, usually with Veyron-menacing power levels. In fact, the tuning company built multiple 1,000 horsepower machines, including a 1976 Porsche 911 and a 2013 Hyundai Genesis Coupe, not to mention a few other Hyundais with oodles of power. So it seems Bisimoto has decided to combine the company's experience with both marque's into one machine with this 1977 Porsche 911. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The company revealed the intended engine for the car today, next to the disassembled tail end of the 911. No specific details about the engine were given, but a "hyundaiusa" tag, some helpful hints from Instagram commenters and some diligent Google image searching by Autoblog staff members seem to show that this is a Hyundai Lambda series V6. It also appears to be a version from a car with a transverse layout, which would make it easier to fit in the 911's traditional engine location. What we do know is that the build will be completed in time for the SEMA show, and we look forward to seeing the finished Franken-Porsche. The same probably can't be said for Porsche purists though. Related Video: News Source: Bisimoto EngineeringImage Credit: Bisimoto Engineering Auto News SEMA Show Hyundai Porsche tuning engine swap bisimoto

VW planning to push Hyundai for World Cup eyeballs

Adidas was an official sponsor of the 2010 World Cup in South Africa, but the German sportswear company got drowned out of early advertising buzz by Nike, which wasn't a World Cup sponsor. The American company's Write the Future ad put it at the top of Nielsen's study of online buzz, ahead of Adidas. The same thing happened to official World Cup sponsor Budweiser when it got drummed out of the top ten in Nielsen's buzz ratings, while Danish brewer Carlsberg - not a Cup sponsor - ranked sixth.
Volkswagen hopes to score the same goal on Hyundai during this year's World Cup in Brazil. Hyundai and Kia have been official sponsors of the global soccer federation FIFA since 2002 and are official sponsors of the World Cup through 2022. VW has "a major ad buy" planned to run on ABC, ESPN and Univision as well as digital and social media channels during the competition, which begins June 12, to promote the GTI. VW of America's VP of marketing said the Cup's attraction to young males and Hispanics makes it the perfect place to promote the hot hatch.
The sparring between Hyundai and VW has already begun. Volkswagen's Gol compact, named for the Portuguese word for a soccer goal, has been the best selling car in Brazil for 27 years, and the German company sponsors the national soccer team. When Hyundai Brazil began a promotional campaign promising to extend its five-year warranty for six if the Brazilians won a sixth world cup, Volkswagen of Brazil complained to the soccer federation, which asked Hyundai to pull the campaign. As of this writing, that hasn't happened, so we expect it'll be boots on, gloves off, on and off the pitch this summer.