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Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.

Bisimoto tunes Hyundai Ioniq SEMA show car for efficiency, not power

Automotive tuner Bisimoto is probably best known for its wildly powerful SEMA show cars, such as its 1,029 horsepower Honda Odyssey, and last year's 1,040-horsepower, rear-drive Hyundai Santa Fe. But this year, the company tried something different, building a Hyundai Ioniq hybrid not for power, but for fuel economy. According to Hyundai and Bisimoto, the resulting HyperEconiq managed to repeatedly exceed 80 mpg, based on 83 tests by the tuning company. That's a seriously impressive gain considering the standard Ioniq hybrid is rated at 57 mpg city and 59 mpg highway. Bisimoto was able to do this by enhancing just about every aspect of the car inside and out. But the most obvious changes are on the outside. The HyperEconiq features a custom body kit with front and side splitters, and a rear spoiler. There are also some prominent wheel spats, something we haven't really seen since the first-generation Honda Insight. The car also features lightweight, one-piece carbon fiber wheels from Carbon Revolution, and they're shod in high-silica low rolling resistance tires. Aluminum brake calipers further lighten the car, and coilover suspension lowers the car for better aerodynamics. There are a few other mechanical changes under the skin, too. The engine features unique low-friction 0W20 oil from PurOl. It has also been tweaked so that more air can be pulled in during valve overlap, and the exhaust was upgraded to improve exhaust flow out of the engine. The overall look is rather attractive. The body kit makes the car look sportier and more aggressive, and the carbon wheels are a nice accent to the dark gray color. We're still undecided on the looks of the wheel spats, but if they're functional, it's hard to argue with them. It will also be interesting to see if hypermiling upgrades enter the aftermarket mainstream. Related Video: Featured Gallery Bisimoto Hyundai HyperEconiq: SEMA 2017 Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com Aftermarket Green SEMA Show Hyundai Fuel Efficiency Hatchback Hybrid Sedan hyundai ioniq bisimoto

A spotter's guide to Super Bowl LIV car commercials

Set to kick off on Fox at 6:30 ET on Sunday, February 2, from Hard Rock Stadium in Miami, Florida, the big game will feature the Kansas City Chiefs and the San Francisco 49ers. Throughout Super Bowl LIV, viewers will see about 50 commercials, each of which costs as much as $5.6 million per 30 seconds, according to AdWeek. Originally, there were more than 77 ad slots, so several companies could be paying well more than $10 million for a single, longer commercial. Numerous car companies have already announced their commercials, or their intentions to show commercials, during the game. Here's a roundup of the ones we know about so far. During the game on Sunday, we'll be livestreaming and adding links to the new commercials as they become available, so check back with us for that post.  Audi: E-Tron Sportback Maisie Williams has experience wearing many faces, and in Audi's Super Bowl commercial, she does her best Elsa impression. In the spot, titled "Let It Go," Williams faces the rigorous task of getting through L.A. traffic, but she's alleviated by the comfort of the Audi E-Tron Sportback electric crossover. The commercial is meant to signal the company leaving its gas past behind and moving forward to a sustainable future.  Genesis: GV80 Genesis makes its Super Bowl debut with a commercial that will show its all-new SUV, the GV80, to viewers around the world (many of which will be seeing the vehicle for the first time). The ad features Chrissy Teigen and John Legend as the purveyors of "new luxury," while "old luxury" is left for the birds. GMC: Hummer General Motors is bringing back the Hummer nameplate as a premium electric GMC truck. GM says it will have 1,000 horsepower and will be capable of going zero to 60 mph in three seconds. GM brought in NBA legend and Hummer fanboy LeBron James for the debut commercial. Hyundai: Sonata Hyundai is known for bringing in the big-time celebrities for its commercials, and 2020 is no different. A new advertisement called "Smaht Pahk" features John Krasinski, Chris Evans, and Rachel Dratch, all three of whom are from the Boston area. The trio gets into full character as they discuss the new high-tech parking feature on the redesigned 2020 Hyundai Sonata, and David Ortiz makes a cameo at the end. Even when New England isn't in the Super Bowl, New England is in the Super Bowl.