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Genesis gets serious about selling cars in China with new CEO

Hyundai's Genesis brand announced Tuesday that former Mercedes-Benz vice president Markus Henne was named CEO of Genesis Motors China. Henne will be in charge of the company's push to introduce the brand to the world's largest automotive market.  Henne will report to the brand's new global boss, William Lee, who was appointed to run the luxury subsidiary in October. One of Lee's key goals is to expand the brand's footprint in Europe and introduce it to China. Henne previously served as VP of Sales & Marketing for Mercedes-Benz in Taiwan, and prior to that oversaw the AMG division in China.  Hyundai does not yet have an ETA for formally introducing the Genesis brand to the Chinese market. Feasibility studies are still pending.  Unfortunately, while China's auto market is massive, with more than 20 million units sold to date so far in 2019, it's also one of the most tumultuous. This will be yet another major obstacle to the success of Hyundai's premium brand, which has struggled to gain traction in the United States thanks to corporate restructuring and an anachronistic product mix leaning heavily on sedans.  Genesis is working hard to correct the issues with its lineup. A lack of crossover/SUV offerings would likely be the headline for any other struggling brand, but the company's woes extend far beyond the showroom appeal of its current offerings.  In 2019, Genesis completed a restructuring of its U.S. operations. America is the brand's core market, and for much of 2018, it was unable to do business in most states thanks to Hyundai's decision to spin Genesis off into an independent brand with its own dealer franchises. Throughout the year, sales volumes tumbled as Genesis simply did not have retail outlets through which to move product. 

Hyundai plans Level 4 autonomy by 2021 in a fuel-cell car

SAN FRANCISCO — Silicon Valley startup Aurora announced on Thursday partnerships with Volkswagen AG and Hyundai to develop a self-driving system within their vehicles, the latest tie-up between global automakers and Silicon Valley tech companies. Aurora was founded in 2016 by robotics expert Drew Bagnell, Chris Urmson, who came from Alphabet Inc's Google, and Sterling Anderson, who formerly worked at Tesla. For Hyundai, Aurora's technology will be incorporated into custom-developed models and tested in markets including China. Hyundai said the first model to be used in testing will be its latest generation fuel-cell vehicle, debuting at the CES technology conference in Las Vegas next week. The model name of the car, shown above, will be announced then. Under the alliance, Hyundai plans to commercialize level 4 autonomous vehicles — which can operate without human input or even human oversight under select conditions — in unidentified "pilot smart cities" by 2021. This is the first announcement on a self-driving technology partnership by the South Korean carmaker, which has traditionally shunned tie-ups in favor of developing technology in-house. The strategy has raised investor concerns that it may be left behind in the race for self-driving and electric cars. A company spokeswoman said Hyundai has "various collaborations" under way in self-driving technology and would continue to pursue cooperation. In a statement, Volkswagen said Aurora's self-driving technology can be integrated over time across the automaker's brands and in different product categories, whether self-driving pods, shuttles, delivery vans or self-driving trucks. Aurora and Volkswagen said they had been working together over the past six months to integrate Aurora's sensors, hardware and software into the German carmakers' electric vehicles to develop self-driving ride services in cities. The non-exclusive partnerships mark the first deals for the young Silicon Valley company and show how some carmakers have chosen to partner with technology companies with more experience in artificial intelligence, deep learning and robotics in order to save time and money bringing self-driving cars to market. Within the self-driving car space, Waymo — formerly Google's autonomous program headed by Urmson — is offering something similar. The tech company has been working with Fiat Chrysler since 2016 to outfit its Chrysler Pacifica minivans with autonomous technology.

Hyundai ups price of 2014 Sonata Hybrid slightly to $26,000

Hyundai is hoping prospective car buyers won't quibble with a 1.3 percent price hike for its Sonata Hybrid this year. Heck, the South Korean automaker brought the price down a year ago, so everyone's theoretically almost even. Or so they hope. Hyundai is boosting the base MSRP on the 2014 hybrid sedan by $350 to an even $26,000, with the top-of-the-line version now priced at $30,750. The company's probably feeling pretty confident after coming off its best sales year ever in the US. Last year, Hyundai boosted unit sales by 2.5 percent to almost 720,800 units domestically. Oddly, Sonata sales fell enough last year for Elantra to become Hyundai's new best-selling model in the US. And the company doesn't break out sales of the Sonata Hybrid (don't feel bad, sister company Kia doesn't break out hybrid sales figures for its twin Optima either). A year ago - and after a very public lowering of fuel economy numbers - Hyundai increasing the Sonata Hybrid's fuel efficiency while cutting its price, and even arranged for bigger cargo space to boot. Specifically, the 2013 model-year Sonata Hybrid increased fuel efficiency to a 36/40/38 miles per gallon split while cutting its price by $200 to a base MSRP of $25,650. Check out Hyundai's press release on the 2014 Sonata Hybrid below. 2014 Sonata Hybrid Refreshes Interior With New Standard Premium Features and Maximizes Electric-Only Driving Efficiency Hyundai Continues Industry-Exclusive Hybrid Lifetime Battery Warranty FOUNTAIN VALLEY, Calif., March 4, 2014 /PRNewswire/ -- Hyundai Motor America has announced pricing for the 2014 Sonata Hybrid, starting at $26,000 for the extraordinarily well-equipped Sonata Hybrid and $30,750 for the range-topping Sonata Hybrid Limited. Hyundai Motor America will continue to offer an industry-exclusive Hybrid Lifetime Battery Warranty on the 2014 Sonata Hybrid. 2014 SONATA HYBRID PRICING Model Engine Transmission MSRP Sonata Hybrid 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $26,000 Sonata Hybrid Limited 2.4L Atkinson 4-cyl. Hybrid 6-Speed A/T $30,750 Freight Charges for the 2014MY Sonata Hybrid are $810 and not included in the prices above. The 2014 Sonata Hybrid continues to demonstrate Hyundai's commitment to innovation with its advanced Hybrid Blue Drive architecture, which features a powerful 35 kW electric motor, 47 kW Lithium Polymer battery pack and an optimized hybrid operating strategy.