2014 Hyundai Equus Signature on 2040-cars

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2015 Hyundai Sonata

Completely redesigning a vehicle competing in a fiercely contested segment requires delicately balancing styling, performance, safety, efficiency, innovation, passenger comfort and pricing, while simultaneously not alienating model loyalists. In other words, it's no simple task.
Automakers generally follow one of two paths. Some take a conservative approach and choose to raise each bar marginally, in an effort to appease all and estrange none. Others strategically take risks and focus on specific attributes in an attempt to shift perception about their vehicle.
With its all-new 2015 Sonata, Hyundai has taken the second approach when overhauling one of its best-selling vehicles. The Korean automaker has executed an impressive number of targeted improvements, yet it's also softened some of its predecessor's qualities in an attempt to demonstrate greater refinement and position its midsize sedan upscale. Whereas the outgoing car successfully aimed to establish itself as a credible contender in the midsize segment, the new model is gunning for customers that might otherwise be seeking entry-level models from luxury automakers.

Hyundai and Rhys Millen reunite, will return to Pikes Peak with new RWD racer, Genesis Coupe

Last September, Hyundai confirmed that it was exiting all of its motorsports programs in North America. That left Rhys Millen Racing without a title sponsor for its Formula Drift and Global RallyCross Championship series challengers. It also looked to have meant the end of a partnership that last year resulted in a record-setting run at Pikes Peak when Rhys Millen established the new benchmark for a run up the Colorado mountain in a production-based race car.
Hyundai clarified that September report by saying it was "reconsidering our continued involvement in Pikes Peak International Hill Climb, having achieved the world record in a Hyundai Genesis Coupe this year." The return is official, with Hyundai saying it is going back to the peak with Millen and two cars, one of them a "purpose-built unlimited class rear-drive," the other being the Hyundai Genesis Coupe-based racer that set last year's record in the time attack two-wheel-drive class.
Hyundai wants to show off the strength of its engineering, so the unlimited car will have something like 900 horsepower and 800 pound-feet of torque while using the production block, cylinder heads, bearings and accessories of its Lambda V6 engine. You can read more about the effort in the press release below, and click the image above for an enlarged view of what's coming.

Next Hyundai Santa Fe carries Kona cues

Last week we showed you Hyundai's newest and smallest crossover, the Kona. This week, we bring you the newest version of Hyundai's largest crossover, the Santa Fe, albeit beneath much camouflage. There's a bigger connection between these two vehicles than just timing and size contrast, though. They appear to share some styling cues. We can see through the vinyl draperies on the nose and tell that it has an aggressive version of the Hyundai cascading grille, much like the Kona. It also has the slender top headlight element combined with larger, separate elements lower in the fascia, again like the little crossover. The camouflage also fits closely enough to the body to reveal that the main grille will be flanked by large vents that encompass the lower headlamps. We also see some Recaro racing seats through the windshield, but we doubt those will make production. Prove us wrong, Hyundai! Moving to the sides and tail, there are fewer details to discern. The size looks similar to the current model, and the roofline and window lines also look similar. The rear taillights do look slimmer than those on the present Santa Fe. As for when we may see this updated Santa Fe, we wouldn't expect a reveal until next spring at the earliest, possibly next fall, as a 2019 model. The reason for this is primarily the fact that the current Santa Fe was just refreshed for 2017, so Hyundai will likely give that update a little bit of breathing room. Related Video: Featured Gallery 2019 Hyundai Santa Fe Spy Shots View 10 Photos Image Credit: CarPix Spy Photos Hyundai Crossover Economy Cars hyundai santa fe