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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

Hyundai's green vehicle line might be called AE

When we got spy shots back in June of Hyundai's challenger for the Toyota Prius, intel suggested Hyundai would name it AE HEV, an acronym that possibly meant Advanced Experimental or Alternative Energy Hybrid Electric Vehicle. The Korea Herald reports that AE is indeed the tentative project name, and that it could be applied to an entire model line of green-only models with hybrid, plug-in hybrid, and electric variants. We're told the hybrid's launch is slated for January 2016, the first configuration being a five-door hatchback based around the company's 1.6-liter direct-injected Cappa engine. The size of the battery pack and capability of the electric motor are still unknown. It aims to outdo the Prius in at least two ways, one of them being to exceed the Prius' rating of 21 kilometers per liter of combined fuel economy. The other would concern model range instead of on-road range: if the other powertrain options follow, the AE could be the world's first model with three different green drive configurations (if Honda doesn't get there first). The Korea Herald said Kia will be rolling out a hybrid-only vehicle of its own called the DE. We're not sure what the specs and timeline are for that car, nor if it is included in the "22 green cars" that a Hyundai spokesman told the paper the automaker plans to release by 2020. Right now we're awaiting the initial response to Hyundai's full dive into green waters with the Sonata PHEV that just went on sale. Featured Gallery Hyundai Prius-Fighter Spy Shots View 14 Photos News Source: The Korea HeraldImage Credit: Chris Doane Automotive Green Rumormill Spy Photos Hyundai Alternative Fuels Hatchback Electric Hybrid

Hyundai in hot water over suicide-themed commercial

There's a surprisingly long and storied history of automakers creating suicide-themed advertisements. You'd think the companies and their marketing firms would have figured out by now that such ads always result in a swirl of backlash - see examples from Audi, Citroën, General Motors and Volkswagen, all pasted down below, as proof.
It seems somebody at Hyundai didn't get the message that many people don't find suicide a laughing matter. A video making the rounds on the web that was, according to Hyundai, produced in the UK, depicts a man trying to commit suicide by pumping exhaust fumes into the passenger compartment of his car. As it turns out, the self-assisted death doesn't quite go according to plan.
Scroll down below to see the ad from Hyundai, a slew of similar spots from other automakers, and an official statement from Hyundai. After that, we suggest reading this piece from our friends at AOL Autos to see how deeply such thoughtless advertisements can affect people.