2012 Hyundai Equus on 2040-cars

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Chrysler and Hyundai join Pepsi and Coke as top Super Bowl spenders [w/ video]

Super Bowl XLVIII is barely a week away, and some of the early ads are already leaking out. It's timely then that The Street has released rankings of the top five Super Bowl advertisers since 2009, showing Chrysler and Hyundai/Kia taking two of the spots with $131.7 million in cumulative spending.
Since 2010, the cost to air a 30-second Super Bowl ad has risen from $3 million in 2009 to about $4 million in 2014, and about a fifth of advertisers opt for a one-minute ad, which doubles costs. Last year, the ads brought in $292 million, and they have brought in roughly $2 billion since 2010.
Chrysler has spent $64.3 million since 2009 to make it the fourth highest spending company in the last five years. In that time, the company has rebranded itself as it emerged from bankruptcy with the Imported from Detroit ad campaign that premiered in 2011 and last year's God Made a Farmer Ram Trucks ad. Its 2012 Halftime in America sparked national debate about whether it was also a reference to the upcoming presidential election.

2016 Hyundai Tucson and Sonata each get TSP+ rating by IIHS

Hyundai is no stranger to building vehicles that get Top Safety Pick+ honors from the Insurance Institute for Highway Safety, but the company is getting two of the awards at once thanks to the latest results from the 2016 Tucson and Sonata. Both models feature a front crash prevention system that's rated highly by the safety agency. The biggest advancement in this round comes for the new Tucson. In the small-overlap front crash, it now earns the IIHS' best score of Good, versus Poor – the lowest – for the previous generation. In the latest test, the crossover shows at most six inches of intrusion into the passenger compartment, compared to 16 inches last time. The airbags work to protect the head, and the sensors indicate a low risk of injury. The Tucson has Good ratings in all the other safety evaluations, too. The 2015 Sonata already did quite well when checked last year, but Hyundai apparently wasn't happy with the sedan's Acceptable result in the small-overlap front crash. According to the IIHS, the automaker adjusted the driver's seatbelt and the front suspension in hopes of a better score. However, even with the tweaks, the 2016 Sonata kept the same result. It scored Good in the other safety categories. The company isn't giving up on acing things, though. "Modifications are planned to take Sonata to 'Good' in the small overlap test," Hyundai spokesperson Jim Trainor said to Autoblog. The IIHS gave the crash prevention tech in both models its top Superior grade. The systems' automatic braking was able to avoid accidents from 12 and 25 miles per hour. The forward collision warning added the last bit needed to give them the maximum six points from the institute. Related Video: Hyundai Tucson and Sonata earn 2015 TOP SAFETY PICK+ awards ARLINGTON, Va. — A redesign for 2016 has taken the Hyundai Tucson from a poor to good rating in the Insurance Institute for Highway Safety's small overlap front crash test. With an available front crash prevention system that earns a superior rating, the small SUV qualifies for the TOP SAFETY PICK+ award. The 2016 Hyundai Sonata also earns a superior front crash prevention rating and a TOP SAFETY PICK+. In the Tucson's small overlap test, the driver's space was maintained well, with maximum intrusion of 6 inches at the parking brake pedal, but no more than 3 inches at other locations. The dummy's movement was well-controlled, and the front and side curtain airbags worked well together to protect the head.

Hyundai, Porsche top J.D. Power APEAL study

Just as they did in the Initial Quality Study, Porsche and Hyundai have taken the premium and non-premium crown, respectively, for the 2014 J.D. Power APEAL study. This is the tenth consecutive year for that Porsche has been rated the best premium make in the APEAL study, which attempts to figure out how pleased owners are with their purchases. For 2014, it asked 86,000 owners of MY2014 cars to rate their vehicles in 77 different categories 90 days after their initial purchase. The resulting figures were plugged in deliver the APEAL score, which is rated on a 1,000-point scale.
The industry average sits at 794 points for 2014, although that's a one-percent decline over last year's rating. In this year's study, premium brands averaged 840 out of 1,000, while non-premium makes average 785. For their part, Porsche netted an impressive 882 points, while Hyundai earned an 804. Interestingly, only four non-premium brands (Hyundai, Ram, Volkswagen and Mini) finished above the industry average for 2014.
It's also interesting to see the clear delineation between premium and non-premium brands, with an eight-point gap between the non-premium champ, Hyundai, and the lowest-rated premium brand, Volvo.