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Weekly Recap: Hyundai spins off Genesis as new luxury division

Hyundai is creating a standalone luxury division that will use the Genesis name in an ambitious move that could bring the Korean automaker more profits, sales, and prestige. The Genesis division launches in December in Korea, followed by a rollout in other markets, including the United States in 2016. The brand will have six models by 2020. They will all start with a "G" for Genesis, then have a number, like 70, 80, or 90 to represent their segment, Hyundai said. The vehicles will also get more upscale design to differentiate them from other Hyundais. Luc Donckerwolke, a veteran Volkswagen Group designer who joined Hyundai earlier this year, will oversee a new Prestige Design unit at the company. The current winged Genesis emblem will be restyled and worn by all of the brand's luxury vehicles. Hyundai says its new division will focus on technology, customer service, and will have "refined performance character." The current Genesis sedan offers a 5.0-liter V8 that makes 420 horsepower. Naturally, Hyundai is optimistic for its new Genesis brand, but it will face immediate challenges as it enters a crowded and competitive market with a long list of entrenched competitors. Brands with storied histories like Cadillac and Lincoln have struggled recently, and even top-selling brands Mercedes-Benz, BMW, and Lexus aren't immune to potential troubles. Rumors have persisted that Hyundai harbored luxury ambitions since it first launched the Genesis sedan in 2008. OTHER NEWS & NOTES SEMA shows aftermarket's strength Further evidence of the auto industry's momentum was on display at the SEMA show this week as carmakers and tuners again turned out in full force. The Ford Cobra Jet Mustang, a Chevy Silverado customized by Kid Rock, and a Kia Forte Koup Mud Bogger were among the prominent displays. The show attracts more than 140,000 people per year, including 2,400 exhibitors, who come to buy and sell products. SEMA is a barometer for customization trends in the aftermarket, a key reason automakers attend. "They represent things we are thinking about and want to get some exposure," Mopar boss Pietro Gorlier said. Honda previews next-gen Ridgeline In other SEMA news, Honda previewed the next generation of its Ridgeline pickup at the show with a race-prepped vehicle that will compete in the Score Baja 1000 this year. The hood, side profile, roof, and front fascia offer hints of what the new truck will look like in production trim. Art St.

Facelifted Hyundai ix35/Tucson shows up

It looks as though Hyundai has readied a facelifted version of its ix35 crossover (known as the Tucson here in the U-S-of-A) for the Geneva Motor Show next week. While we haven't been able to get the Korean automaker to cough up the official details - or more than one image - reports indicate that the new Euro CUV will get revisions to the engine lineup, technology offerings and more.
The Hyundai's sheetmetal has been nipped and tucked from the looks of the photo, with bolder, bi-xenon headlamps and LED running lights the most obvious alterations. Inside we're told to keep an eye out for improved materials and a new, larger TFT infortainment control screen.
Expect clearer intel about both the ix35 and the home-market Tucson no later than next week, and most likely a bit earlier.

2018 Hyundai Elantra GT starts at just over $20,000

The soon-to-be-released 2018 Hyundai Elantra GT hatchback finally has pricing, and it is quite competitive. It starts at $20,235 for the base model with a manual transmission, with the automatic adding an extra $1,000. That puts the base, manual Elantra GT at a few hundred dollars less than the Honda Civic hatchback and Ford Focus hatchback, and a couple thousand less than the Chevrolet Cruze hatchback. The base, manual Elantra GT also comes nicely equipped even in the base model. It features 17-inch alloy wheels, keyless entry, heated side mirrors, a rearview camera, cross-traffic alert, and an 8-inch touchscreen infotainment system with Apple CarPlay and Android Auto. Under the hood is a naturally aspirated 2.0-liter four-cylinder making 161 horsepower, and it can be coupled to the standard six-speed manual or a six-speed automatic. View 52 Photos The 2018 Elantra GT Sport starts at $23,250 with the six-speed manual, while an extra $900 nets a seven-speed dual-clutch automatic transmission. The extra cost brings significantly more performance and features. Under its hood is the familiar turbocharged 1.6-liter four-cylinder good for 201 hp and 195 pound-feet of torque we already enjoyed in the Forte5 SX and Elantra Sport sedan, but for significantly less than the manual Forte5 SX we drove. The GT Sport also swaps the standard GT's torsion bar rear suspension for a coil-spring multi-link setup for improved handling. Braking improves, too, with larger discs behind 18-inch alloy wheels. Inside, the GT Sport gets leather upholstery, heated sport seats, dual-zone automatic climate control, blind-spot detection, and a proximity key with push-button start. The Elantra GT has a number of comfort and safety features available as options, though most of the latter are only available on the Sport. Lane-change assist, panoramic sunroof, and a seven-speaker sound system with subwoofer are available on both standard Elantra GT and GT Sport. Lane-keep assist, forward collision with automatic emergency braking, and adaptive cruise control that can stop the car completely and restart. Hyundai previously announced that Elantra GTs would arrive at dealers this summer, so they should be on lots soon. Related Video: Featured Gallery 2018 Hyundai Elantra GT Hyundai Hatchback Economy Cars hyundai elantra gt hyundai i30