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New Genesis G80 costs $2,650 more than its predecessor

If you're in the market for a Hyundai Genesis, you'd best act fast. The Korean company's new luxury sub-brand, Genesis, just announced pricing for the rebadged G80, kicking the starting figure up across the board while adding a suite of desirable safety and tech features. The base model, with a 3.8-liter V6 and rear-wheel drive, starts at $41,400. All-wheel drive adds $2,500 to that figure, while both V6 models add $2,650 to the price of a Hyundai-badged Genesis sedan. Hyundai justifies the increase with a slew of now-standard equipment from the current car's discontinued Tech Package, including automatic emergency braking, blind-spot monitoring with cross-traffic alert, lane keeping assist, lane departure warning, high-beam assist, and adaptive cruise control. Considering the Tech Package tallied $3,500, this is a net win. You can improve your six-cylinder G80 with a pair of packages. A $4,750 Premium Package adds fog lights, a panoramic sunroof, a 14-speaker Lexicon stereo, a seven-inch color instrument display, vented front seats, and a power sunscreen for the rear window. Genesis essentially carried over the current $3,500 Ultimate Package, which now costs $4,200. It includes matte wood, full-color HUD, 9.2-inch touchscreen infotainment, a 17-speaker Lexicon stereo, and a power trunk lid, along with an upgraded power driver's seat, which used to be part of the Tech Pack. If you're hankering for the V8 model – no longer listed on the Hyundai USA consumer page – you're looking at a $650 bump, from $53,850 to $54,550. There are no option packs for the V8, so all you need to do is pick a color and drive away. Not surprisingly, the G80 undercuts its rivals by a few dollars. BMW will happily sell you a base 5 Series for $51,195. Mercedes offers an E-Class, the E300, at $53,075. Audi and Lexus are slightly more down to earth – an Audi A6 is $47,125 while a base GS is $46,595. So, going with the V6 G80 against its all-four-cylinder-turbo competition will save you, on average, around $8,100. That makes the $8,950 in option packs look awfully attractive. The difference between the G80 V8 and its rivals is smaller, but still significantly stacked in Genesis' favor, mainly because only BMW still offers a V8 in this segment – it's $67,295 ($12,745 more than a base G80 V8). Pricing on the US market 2017 E-Class is only available for the 2.0-liter, turbocharged E300, while neither Lexus nor Audi sell a V8 outside their respective high-performance brands.

Kia EV9 wins 2024 World Car of the Year and World Electric Car at New York Auto Show

The Hyundai Group refuses to release its kung-fu grip on winning prestigious vehicle awards, especially those for electric vehicles. In 2020, Kia took the overall World Car of the Year (WCOTY) title with the Telluride, won World Performance Car with the EV6 GT, and won the World Urban Car category with the Kia Soul EV. In 2021, after the Hyundai Group walked away with nothing but a free lunch, the Hyundai Ioniq 5 won the 2022 World Car of the Year laurels, plus World Electric Vehicle and World Car Design of the Year, followed in 2023 by the Hyundai Ioniq 6 winning the same three awards. Kia returns to the top step today, the new EV9 announced at the New York Auto Show as the 2024 World Car of the Year and World Electric Vehicle. Because the South Koreans like to do this in threes, the Hyundai Ioniq 5 N won World Performance Car.  One hundred automotive scribes from 29 countries tested 38 vehicles for the main prize. The qualifications for entry are that a car must exceed 10,000 units in production annually, be on sale in at least two major global markets, and be priced below the luxury options in their respective regions. The EV9 beat the BYD Seal and the Volvo EX30 to the WCOTY title. Thirty-two cars vied for honors in the electric category, the EV9 outdoing the BMW i5 and the Volvo EX30. The German and the Swede aren't leaving New York with nothing, however, as the BMW 5 Series and i5 won the World Luxury Car title, and the EX30 won the World Urban Car trophy.  The Hyundai Ioniq 5 N outdid 16 other performance cars. We're sure there are engineers in Germany looking hard into their beer right now, the Ioniq 5 N pipping the M2 and XM to the victory circle.  The surprise of the bunch is the inclusion of the Toyota Prius, the global hybrid icon thrashing 70 other entries to win the 2024 World Car Design of the Year award. The other two finalists? The Ford Bronco and the Ferrari Purosangue. Ladies and gentlemen, give it up for the Prius. 

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.