2011 Hyundai Genesis Coupe 3.8 Track Edition on 2040-cars

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Aurora's Chris Urmson on autonomy — that's one way to avoid speeding tickets

Although this year's CES was full of companies announcing and exhibiting their real and conceivable self-driving car technologies, while actual self-driving cars from Aptiv-Lyft were giving conventioneers 400 rides around town, the biggest news came when Volkswagen Group — and recognize this is the entire group, not just the brand — and Hyundai announced that they'd both partnered with Aurora Innovation. While the VW announcement was vague — "The collaboration brings the two companies together to realize self-driving electric vehicles in cities as Mobility-as-a-Service (MaaS) fleets" — Hyundai provided a concrete goal: "a strategic partnership to bring self-driving Hyundai vehicles to market by 2021." You may not have heard of Aurora, which has been described in some news accounts as "mysterious." But Aurora Innovation has been in business since December 2016, and it is to autonomous technology what the 1927 Yankees are to baseball. The three leaders of the company are Chris Urmson, co-founder and CEO, who had previously been chief technology officer for Alphabet Self-Driving Cars; Sterling Anderson, co-founder and chief product officer, who had directed the development of Tesla Autopilot; and Drew Bagnell, co-founder and chief technical officer, who had been autonomy architect and perception lead at the Uber Advanced Technology Center. We had the chance to sit down with Chris Urmson after he appeared onstage at a Hyundai press conference. He shared his insights on Aurora's approach to automated driving. Initial deployment of self-driving cars? "We think the first place this technology comes to market in in the transportation services or ride-hailing applications, but that's for our partners to decide." (Ride-sharing is a strategy a lot of players in the field are shooting for, as round-the-clock use is one way for paying for what will initially be a technology too costly for private ownership.) Transporting goods or people? "I personally — and as a company — am more excited initially about moving people around. Urban mobility. That's where you see the largest social impact. And it provides better access to mobility for people." Can you create a car that doesn't crash? "It is a fundamentally hard problem because other operators on the road can behave erratically at any moment. For example, if you are in a two-lane, opposing-traffic road, if you want to be safe, you don't drive there, ever.

Recharge Wrap-up: Tesla Electric Road Trip, Google autonomous cars vs. cyclists

Tesla is inviting owners on "Electric Road Trip" events on four continents. To celebrate the 2.5 billion electric miles Tesla owners have logged, the automaker is hosting a series of open house events at Destination Charger locations (think hotels and resorts) in various cities across North America, Australia, Asia, and Europe. Attendees will "have the opportunity to swap stories and share your favorite road trip experiences with fellow Tesla owners and like-minded fans," according to Tesla, as well as enjoy local food and drinks. Owners have received email invitations to the series of events, but those interested can also RSVP online. Learn more about the events at Tesla's website, and read more at Teslarati. Google has published its most recent autonomous vehicle testing results, this time with regard to sharing the road with cyclists. The system is programmed to predict when a cyclist will swerve around an open car door, leave room for cyclists during passing and other situations, recognize and remember cyclist had signals, and recognize a variety of bike styles – even unicycles. The report also lists two minor collisions with other vehicles in June, both occurring in Austin, Texas. In one instance, another car swerved into the Google car's lane. In the other, the Google car was rear-ended. Read more at Green Car Congress. Hyundai is expanding its fuel cell program in partnership with the Department of Energy (DOE) beyond Southern California. For the second phase of the fuel cell confirmation program, Hyundai will provide the DOE with a number of its Tucson Fuel Cell crossovers for daily use in Northern California, Washington, D.C., Denver, and Michigan. The partners are looking to expand the use of fuel cell vehicles to the rest of the country in the near future. Read more in the press release below. Hyundai And U.S. Department Of Energy Extend Fuel Cell Vehicle Loan Partnership In Concert With New D.C.-Based Hydrogen Fueling Station Latest, Phase II of current program prepares for rollout of fuel cell vehicles nationwide in near future WASHINGTON, July 11, 2016 /PRNewswire/ -- Hyundai and the U.S. Department of Energy (DOE) are extending their fuel cell vehicle confirmation program, originally from 2013 through 2015, to its second phase, from 2016 through 2017. The program involves Hyundai providing a number of Tucson Fuel Cell CUVs for daily use and confirmation by the DOE using existing hydrogen infrastructure.

Hyundai's 2015 Genesis Super Bowl commercial is Dad-approved

Super Bowl commercials allow advertising and marketing execs the opportunity to let their hair down, have a bit of fun and get silly. That's why Audi's ad features a mutant, CGI-animated dog, GoDaddy's spot features a beefcake Danica Patrick and Kia has recruited Laurence Fishburne as Morpheus, from the Matrix films. Hyundai, meanwhile, didn't seem to get the memo.
It's not that its spot is bad, but it does feel a bit boring, playing a lot like Hyundai's non-Super Bowl advertisements - in other words, not something we're going to be talking about next Monday around the water cooler. Called Dad's Sixth Sense, the 30-second clip shows off the 2015 Genesis Sedan and its auto emergency braking system, after showing dad's saving their kids from what we imagine would be fairly painful, and in some cases horrific, accidents (tackling a hot barbecue, anyone?).
We've got the full spot down below. Keep your eye out for it on Super Bowl Sunday.