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Hyundai i20 shows what brown can do for you [w/video]

With the latest generation of the i20 at the 2014 Paris Motor Show, Hyundai continues to shake off its old image in Europe as a maker of cheap, unstylish little penalty boxes. This five-door hatch has to fit into the crowded, compact hatch market over there against popular entries like the Ford Fiesta and Volkswagen Polo - a high bar for success. But the Korean automaker claims that its latest vehicle is up to the task because it's designed in Europe specifically with European buyers in mind.
The new i20 takes a small step a bit more upmarket with features like LED front and rear lighting and a rearview camera. However, the biggest change is the jump in interior room, though. The wheelbase is two-inches longer than before, and the growth gives the hatch best-in-class legroom and cargo capacity with the rear seats up, according to Hyundai. Rounding out the improvements is an available panoramic sunroof that the company also believes is unique for the segment.
For the Paris show, Hyundai made the i20 extra sweet by covering it in a chocolaty shade of brown to look like a little French confection on the show floor. Scroll down for all of the details about it, and for the impossibly epic launch video.

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Solid-state batteries: Why Toyota's plans could be a game-changer for EVs

Word out of Japan today is that Toyota is working on launching a new solid-state battery for electric vehicles that will put it solidly in the EV game by 2022. Which leads to a simple question: What is a solid-state battery, and why does it matter? Back in February, John Goodenough observed, "Cost, safety, energy density, rates of charge and discharge and cycle life are critical for battery-driven cars to be more widely adopted." And risking a bad pun on his surname, he seemed to be implying that all of those characteristics weren't currently good enough in autos using lithium-ion batteries. This comment is relevant because Goodenough, professor at the Cockrell School of Engineering at the University of Texas at Austin - it so happens, he turns 95 today - is the co-inventor of the lithium-ion battery, the type of battery that is pretty much the mainstay of current electric vehicles. And he and a research fellow at U of T were announcing they'd developed a solid-state battery, one that has improved energy density (which means a car so equipped can drive further) and can be recharged more quickly and more often (a.k.a., "long cycle life") than a lithium-ion battery. (Did you ever notice that with time your iPhone keeps less of a charge than it did back when it was shiny and new? That's because it has a limited cycle life. Which is one thing when you're talking about a phone. And something else entirely when it involves a whole car.) What's more, there is reduced mass for a solid-state battery. And there isn't the same safety concern that exists with li-ion batteries vis-a- vis conflagration (which is why at airplane boarding gates they say they'll check your carryon as long as you remove all lithium-ion batteries). Lithium-ion batteries may be far more advanced than the lead-acid batteries that are under the hood of essentially every car that wasn't built in Fremont, Calif., but as is the case with those heavy black rectangles, li-ion batteries contain a liquid. In the lithium-ion battery, the liquid, the electrolyte, moves the lithium ions from the negative to the positive side (anode to cathode) of the battery. In a solid-state design, there is no liquid sloshing around, which also means that there's no liquid that would freeze at low operating temperatures. What Toyota is using for its solid-state battery is still unknown, as is the case for the solid-state batteries that Hyundai is reportedly working on for its EVs.