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Hyundai tops VW and Buick in China, survey says

You may be aware of the long-time competition in China between Volkswagen and Buick, but another brand apparently should be in that conversation too: Hyundai. In a recently published annual consumer survey, the Korean company actually took the top spot to beat out its German and American rivals in second and third, respectively. The results were part of the China Brand Power Index that interviewed 11,500 people around the nation and was paid for by the country's Ministry of Industry and Information Technology. While Hyundai proved popular with voters, its sales haven't necessarily shown that yet. According to Bloomberg, the brand had falling numbers in China for the first quarter of the year. Even Ford outsold the South Korean automaker in the same period, despite scoring lower on the survey. Meanwhile, Audi ranked as the populace's favorite luxury brand, which is hardly a surprise given the Four Rings' strong sales in China. In January alone the automaker saw a 15-percent boost in volume there. Parent company VW's strong performance was somewhat more surprising, though. State media severely criticized the German automaker in March, and customers protested last year for the allegedly poor handling of a recall.

Hyundai Group and LG Chem launch EV & Battery Challenge

The chairmen of Hyundai Motor Group and LG Chem sat down recently to explore ideas for collaboration that include a joint venture in Indonesia to produce electric vehicle batteries. One early result of their efforts is the EV & Battery Challenge, a global competition seeking startups with working technologies that will add value to battery development and production, and enhance customer's total EV ownership experience. Broken into two categories of innovation, the contest is looking for battery tech in the areas of management and maintenance, materials, reuse and recycling, and manufacturing and quality control. For electric vehicles, startups with innovations in the EV business model, charging, components, fleet management, and customer service are encouraged to apply. LG held a similar event last year open to new inventions specifically for batteries. Nearly 130 applicants applied from 27 countries. After a Battery Challenge Pitch Day at the LG Magok Science Park in South Korea, the company chose five finalists who received up to $2 million in funding through formal partnership with the conglomerate. LG said it didn't walk away from the 124 candidates not chosen, "continuing to work closely [with them] and offer support in terms of technological evaluation and future investment."    The EV & Battery Challenge dangles the same prizes — financial support and the chance to work in Hyundai and LG facilities with their tools, engineers, and knowledge.  Applicants need to have a non-commercialized working prototype clearly different from what's currently on the market, "strong expertise in the battery and mobility sector," and "a business model based on credible commercial and economic assumptions." The challenge is open from now until August 28. Hyundai and LG will review applications in September, then hold video interviews with a winnowed group in October and November. In November, finalists will be invited to a two-day workshop at Hyundai's CRADLE hub in Silicon Valley, where the automaker bases its innovation initiatives in the U.S.  New Energy Nexus, "an international non-profit that supports clean energy entrepreneurs with funds, accelerators, and networks," is overseeing the EV & Battery Challenge. The potential reward for LG is finding a mythical piece of battery tech to counter the million-mile packs supposedly on the verge of release from China's CATL or U.S.

Hyundai/Kia's Prius rival to arrive by 2017

The Toyota Prius is the undisputed king of the hybrid market, but Hyundai and Kia are hoping to challenge its reign in the coming years with their own dedicated model. However, in all likelihood this is the same technology being shared between them. "We will take the lead in the future by raising the competitiveness of our environment-friendly cars like hybrid-only cars, plug-in hybrid cars and fuel cell hydrogen cars," Hyundai Motor CEO Kim Choong-ho said to Reuters, during the launch of another vehicle in South Korea.
While Kim didn't say when the model would be ready, Autocar in Europe spoke to people at Kia, who said that the company's own hybrid was two years away and codenamed the DE. The initial vehicle is reportedly a five-door hatchback that's about 169-inches long, with more conventional styling than the Prius. Its powertrain is reportedly based around a 1.6-liter engine with electric assist. A plug-in version might follow later, and other bodystyles on the platform are possible. A recently spotted test mule might show the current state of development on the project (pictured above).
According to Reuters, the decision for the new vehicle comes in order to meet tighter emissions in some markets. However, it seems like a challenging move for the US market. Hyundai already sells its Tucson fuel cell in limited quantities and the Sonata hybrid, and Kia has the Optima hybrid and Soul EV. Industry analysts are also predicting that hybrids might have a hard time versus internal combustion engines in the coming years. In addition, Toyota is rumored to get fuel economy close to 60 miles per gallon for some versions of the next Prius. All of these factors make selling the models here a potentially difficult undertaking.