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Hyundai Azera large sedan officially dead in America

Hyundai has released its 2018 model year information, and it appears the Azera won't be making the cut for the new year. The large sedan has been cut from the American lineup, though overseas markets will still have access to the car. In fact, those markets will enjoy a fully redesigned model with muscular lines and an upright fascia. Hyundai's reasoning for dropping the Azera model is that other Hyundai models, as well as the current crop of Genesis cars, are becoming more widely appealing. So, basically, the narrow range of consumers that demanded a larger, more "luxurious" vehicle than the Sonata, but weren't willing to make the small jump to a Genesis, is too small to keep the model around. There are a couple of other noteworthy changes in the 2018 Hyundai lineup. The new Accent sedan is still on its way to dealerships, but the Accent hatchback is gone. Since the company hasn't shown an Accent hatch yet, we're not completely surprised by its omission. What is odd is that there's no hint in Hyundai's wording at it being introduced at a later date. Despite that, there's still the possibility Hyundai will simply introduce a hatchback version later, as it did with the Elantra and Elantra GT. And perhaps, in the vein of that i30-based Elantra GT, the Accent hatch could be based on the i20 this time. Speaking of hatchbacks, the Veloster won't have a 2018 model year. Instead, the 2017 model year has been extended through 2018. We of course know that the Veloster isn't going away permanently, since we've seen spy photos of new versions. So we suspect that this long model year indicates that we'll see the new Veloster by the end of this year, or possibly the start of 2018, with a launch a few months after for the 2019 model year. Related Video:

Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

2017 Hyundai Elantra priced from $17,985

The 2017 Hyundai Elantra arrives at dealers in January with a new design and expanded range of tech for a starting price of $17,985 (including $835 destination), which gives buyers access to the latest vehicle's improvements for $100 less than the MSRP of the 2016 model. It also means the Hyundai comes in about $1,500 less than a base 2016 Honda Civic that just won the 2016 North American Car of the Year. The Elantra SE and Limited trims both use a 2.0-liter four-cylinder running on the Atkinson cycle that makes 147 horsepower and 132 pound-feet of torque. The company offers the base SE with a six-speed manual, but the six-speed automatic takes the model's price to $18,985. The SE doesn't come with too many frills, but the $800 Popular Equipment Package on the automatic adds features like a 7-inch Display Audio system with Apple CarPlay and Android Auto support, a rearview camera, and cruise control. For another $1,300, the Tech Package provides LED running lights, blind spot detection, dual-zone climate control, heated front seats, and more. The Limited trim only comes with the six-speed automatic and starts $23,185. It gets expanded standard features like leather seats and LED taillights. A $2,500 Tech Package adds things like an 8-inch infotainment system with navigation, upgraded stereo, and sunroof. The $1,900 Ultimate Package then bundles HID headlights, memory seats, automatic emergency braking, lane-keeping assist, and smart cruise control. Hyundai will announce pricing and details for the Eco trim closer to the launch this spring. The model will use a turbocharged 1.4-liter four-cylinder and seven-speed dual-clutch gearbox to get an estimated 35 miles per gallon combined fuel economy. There will also be a Sport model later in the year, but the automaker hasn't announced any further details of that model yet. Related Video: X ALL-NEW 2017 HYUNDAI ELANTRA PRICED AT $100 LESS THAN THE AWARD-WINNING MODEL IT REPLACES - STARTS AT $17,150 Value-Packed Elantra Offers Leading Technology and Generous Amenities Including Automatic Emergency Braking with Pedestrian Detection, Smart Cruise Control and Dynamic Bending Light FOUNTAIN VALLEY, Calif. Jan. 15, 2016 – Hyundai Motor America today announced pricing for the all-new 2017 Elantra starting at $17,150.