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Hyundai pulls motorsports in US, parts ways with Rhys Millen Racing

Automakers don't necessarily undertake racing programs in proportion to their size. A company like Ferrari or McLaren, for example, may be small, but their racing programs are huge. The inverse could be said of a company like Hyundai, which has grown to rank among the largest automakers in the world, but has traditionally maintained a relatively short reach when it comes to racing. And now it's getting even smaller as the company is shutting down its entire motorsport program in the United States. Not that the program was that big to begin with in the first place. Although Hyundai recently launched a factory effort in the World Rally Championship, in North America its competition activities revolved essentially around Rhys Millen Racing, the California-based outfit with which the Korean automaker has tackled Pikes Peak, Formula Drift and the Global RallyCross Series – the latter of which Millen describes as "arguably the fastest most exciting form of racing to hit the US in years." But now Millen has announced that Hyundai has withdrawn from their partnership that has stood for six years. Without support from the automaker, Rhys Millen is putting up his Hyundais for sale or rental to any privateer team interested in getting in on the RallyCross action, while the team looks for a new partner with which to move forward. As for Hyundai, it seems the automaker may have stretched its motorsport budget a little thin with the WRC effort, on which it will now apparently rely to establish its racing cred. We reached out to Hyundai for clarification on its future motorsport plans in America, but representatives weren't immediately available for comment. We will update this story when and if we hear back.

Hyundai, Buick dealer apologize in wake of Chinese baby social media incident

A very strange story out of China today, as Hyundai and a Chinese Buick dealer were forced to face allegations of using allusions to an infamous child murder on a social media site as a way of promoting the safety features of their respective vehicles.
The original sad tale goes something like this: On March 4, a man reported to police that he had left his infant child in a running Toyota RAV4 while he ran into a supermarket briefly. When he came back out, the vehicle and the child were gone. Later in the week a suspect turned himself in to the police; confessing to them that he had stolen a sport-utility vehicle, strangled the infant that was in it, and then buried the child in the snow.
As you might imagine, the gristly incident was covered massively in the Chinese media. (There was huge public outcry as well, as evidenced by the vigil scene, above.) "Changchun baby abduction" was very quickly amongst the highest ranking search teams of the China's Weibo social media site - an equivalent of Twitter in the English-speaking world.

Hyundai Ioniq Hybrid plus nitrous equals FIA speed record

As Hyundai prepares its trio of Ioniq electrified cars for sale in the US, the Korean automaker is taking the opportunity to showcase its strengths. One thing that definitely doesn't hurt its pre-launch standing in the eyes of potential customers is an FIA-ratified land speed record. As you'll see in the video above, Hyundai took a race-prepped Ioniq Hybrid prototype out to the Bonneville Salt Flats, where there are no speed limits or concrete barriers to hold it back. The result was a new record for a production-based hybrid, at 157.825 mph. The car also achieved a peak exit speed of 160.7 mph. To push the limits of the eco-focused Ioniq Hybrid, Hyundai boosted power and decreased resistance. In terms of output, the company's Engineering and Quality team added low-restriction intake and exhaust systems, minimized parasitic losses by removing the air conditioning and other systems, remapped the ECU, and added a freakin' nitrous injection system from Nitrous Express. They swapped the standard hybrid model grille for that of the all-electric Ioniq, tweaked the underbody and air dam for aero, and stripped or otherwise modified interior components for weight. The lowered ride height (thanks to a Progress Competition coil-over suspension) and Goodyear Eagle rubber wrapped around aero wheels were a final visual testament to this hybrid's singular purpose. For the sake of the driver, the Ioniq received a safety cage, racing seat, six-point harness, and fire suppression system. Finally – and while style points aren't part of the FIA record — the Ioniq was equipped with a racing parachute, which looks impressive on video, especially when you remember this car will be a fuel miser for the masses when it goes on sale later this year. "We couldn't be more proud in setting the FIA hybrid-category record with our new Ioniq hybrid," says Hyundai VP of Corporate and Product Planning Mike O'Brien. "Our engineering team really pushed the limits to set this new segment benchmark while demonstrating the impressive durability of the entire Ioniq vehicle platform. We expect this will be the first of many accolades for Ioniq." Related Video: Related Gallery Hyundai Ioniq Hybrid Sets FIA Land Speed Record At Bonneville View 10 Photos News Source: Hyundai, YouTube: HyundaiUSA Green Motorsports Hyundai Hybrid Videos fia land speed record hyundai ioniq ioniq