2020 Hyundai Elantra Value Edition on 2040-cars

Auto blog

Genesis luxury sedan range to get its own U.S. dealership network

Hyundai is informing its dealers that its 2-year-old luxury brand Genesis is ready to fly the coop. The company says it will focus in 2018 on building out a network of around 100 Genesis retailers with the goal of eventually operating standalone facilities to better distinguish the high-end brand. First dibs on applications for the new franchise licenses will go to existing dealers who also sell Genesis in "defined key markets," the company says. New Genesis showrooms will initially operate from temporary or shared facilities, with standalone facilities taking shape over the next three years. "At Genesis, we believe in putting our customers first and giving them a proper ownership experience," Erwin Raphael, general manager of Genesis Motor America, said in a statement. "To ensure that happens, we need to take this next step in the separation of the Genesis brand from our parent company." Genesis earlier this month announced the opening of its first headquarters-owned standalone showroom in the Gangnam business district of Seoul, South Korea. The two-story facility flips the script on typical dealerships by limiting exposure to the products from the outside "to maximize a private and personal setting that enhances the interaction between the customer and the product." The showroom also incorporates the brand's scent and sound, and it features a private Launch Bay for test drives and engagement with the vehicles via the virtual reality-based Genesis Virtual Guide. Hyundai launched Genesis as its standalone luxury nameplate in December 2015, though the Genesis had been a Hyundai sedan model name for several years prior. At the time, it said it planned six models by 2020. Most recently, we heard that Genesis is planning a third crossover for 2021, plus its long-planned electric car in the same year. Sales of its G80, G80 Sport and G90 in the U.S. nudged above 20,000 last year. It recently launched the G70, an entry-level compact sedan.Related Video:

Luc Donckerwolke steps down as head of Hyundai Group design

Automotive News got hold of "an internal note" declaring that Hyundai Group design chief Luc Donckerwolke is stepping down today for "personal reasons." After ex-Volkswagen Group pen Peter Schreyer took over Kia design in 2006 and began the South Korean automaker's renaissance, Donckerwolke became the next VW Group design emigre to head east in 2015. He began his tenure in charge of Hyundai and Genesis, then took over as group design head when Schreyer stepped back from day-to-day operations in November 2018. Donckerwolke pushed for emotional products and brands that didn't look like different-sized versions of one another, dividing the trio of company makes into sexy and sporty Hyundai, young and cool Kia, and haute couture Genesis. Two of the three brands are on their way. Kia's got some top products but is still tweaking its formula.  The Belgian's design resume stretches back to his first job at Peugeot in 1990, where he stayed for two years before moving to Volkswagen. That's where things get good, a 23-year run including work on the first-generation Skoda Octavia and Fabia, the Audi A2, A4 Avant, and R8 Le Mans race car, the Lamborghini Diablo VT, Gallardo and Murcielago, and the Bentley Flying Spur among many others. Credits at Hyundai include the Kona and Palisade, and at Genesis, the G80 and G90 sedans and the GV80 crossover. Considering Donckerwolke's background, it's no surprise to hear he opined for a Genesis supercar within a year of arrival at Hyundai, and had ideas about what he wanted to do. He said at the 2016 New York Auto Show, "I won't reveal the secret now because it's still my baby! Obviously, yes, this is part of the interest of designing a brand, being able to create [supercars]. It's not just something which we'll do, let's say a rational traditional project, but there will be some highlights." It's too bad we'll miss that. Hyundai Group bosses won't name a successor yet, leaving SangYup Lee as head of design at Hyundai and Genesis and Karim Habib, the ex-BMW and ex-Infiniti designer hired last year, in charge of Kia design. Donckerwolke issued a statement that read in part, "It's been an honor and privilege to contribute to the shaping of the future of Hyundai, Kia and Genesis.

Hyundai exec admits company studying pickup, no foolin'

Automotive News reports Hyundai may be considering jumping into the US pickup market. Lee In-cheol, ice president of international sales, says the company's product planners and engineers are currently trying to determine what size pickup would be best for our market. Currently, the automaker has no plans to build a truck, but Lee says that hasn't stopped US dealers from asking the company to produce one. The US and South Korea signed a free trade agreement that took effect in 2012 that removes the so-called Chicken Tax from South Korean imports in seven years.
That means that Hyundai or Kia could import a foreign-built truck without incurring the 25 percent tax on the vehicle's value after 2021. Even so, Hyundai isn't committed into jumping into the US full-size pickup market. Instead, the company may build a smaller truck designed to compete in emerging markets.
We've been hearing word about Hyundai's pickup musings for years now, including a rumored partnership with Chrysler to produce Ram-based trucks, but so far, nothing has come of it.