2020 Hyundai Elantra Limited on 2040-cars

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Hyundai to unveil hydrogen fuel cell semi truck

Small interconnected hexagons surround the lit-up badge on the nose of Hyundai's new semi-truck. Though some might see the angular lines as part of a simple grille design, Hyundai portrays it as a scientific symbol of what the truck is all about. The teaser above is the first look at the company's newest fuel cell electric vehicle. Hyundai has been experimenting with and producing fuel cell-powered products for years already. The Tuscon ( ix35 in other markets) is historic in that it's one of the only complete hydrogen vehicles to make it to market. The Nexo, which we had the chance to drive, is the company's first dedicated fuel cell platform, and a recent partnership with Audi demonstrates just how serious Hyundai is about the technology. The next step is applying it to commercial vehicles. While this is simply a teaser, the truck will officially debut at the IAA Commercial Vehicles show, which takes place from September 20 to 27 in Hanover, Germany. Hyundai held back on details, but the sketch does show the truck with numerous aerodynamic pieces, including a streamlined cabin, spokeless dish wheels, a spoiler and a "side protector" that runs alongside the truck and tucks the wheels underneath. At the event, Hyundai will announce official figures and specs on the truck. It is slated to hit the market in 2019, but as of now, it is expected to be in European markets only. Check back for updates soon. Related Video: News Source: Hyundai Green Misc. Auto Shows Hyundai Alternative Fuels Technology Emerging Technologies Truck Commercial Vehicles Electric Hydrogen Cars semi truck iaa

Why Kia doesn't need a premium brand

Hyundai's creation of the Genesis luxury brand means it and fellow Korean brand Kia have finally hit the mainstream in the U.S. – as far as products are concerned – after nearly three decades of trying. Which is about as long as it took Toyota and Nissan to roll out Lexus and Infiniti, respectively. It's history repeating itself. Genesis is supposed to be the way Hyundai's premium models get the respect they deserve, without carrying the baggage of a name associated with frugality. Hyundai has, in fact, built up a reputation over the last decade or so for cars that compete head-on with class leaders, rather than aim to be 90 percent as good for 75 percent of the price. And because Kia shares a number of components with Hyundai, its vehicles have also steadily become not only better mainstream vehicles, but have continued to aim higher than their price points. Does Kia need to follow now in its parent's steps with a prestige brand to market its most expensive models? I'm aware of the Kia K900, the company's deepest foray into luxury territory notably occupied by Lexus. Kia, however, has consistently been pushing this $60,000 full-size luxury sedan along with $0 down, low monthly payment lease deals. Turns out there really aren't many people looking for a full-size Kia luxury sedan. Or maybe they're just waiting to get it for $20,000 in a couple of years. Consider the K900 and Genesis when I convince you Kia already makes upscale cars to rival those with premium badges. They just don't happen to be its most expensive model. Shortly after Hyundai's announcement it would spin its luxury models off into the Genesis brand, I spent a few days with a 2016 Kia Sorento SXL. And I'm willing to call it a more convincing attempt to get people out of luxury cars than the K900. Driving the Sorento is not an emotional experience. You feel parental driving it, thinking you might've forgotten to pick your kids up until you remember you don't actually have kids. But after settling into the nicely stitched and perforated leather seats, you respect its comfort, quiet and amenities. The headliner is soft, the stitching on the dash top is convincingly real and everyone is impressed by the sharp graphics on the touchscreen and the slick powered shade that reveals an expansive glass roof. A Kia Sorento costing more than $46,000 sounds absurd until you wonder how much better an Acura MDX or Lexus RX350 is when those cost as much as $10,000 more.

40+ cars that barely avoid the gas guzzler tax

The Gas Guzzler schedule, with mpg ratings and charges that haven't changed since 1991, lays out which fuel-swillers owe what to Uncle Sam.
I started thinking about the "Gas Guzzler Tax" - considerably less well known as The Energy Tax Act of 1978 - when I was driving Dodge's new Challenger SRT Hellcat last week. Unsurprisingly for a car that can burn 1.5 gallons of gas per minute at max tilt, theoretically able to empty a full tank of premium in about 13 minutes, the Hellcat will be subject to the Gas Guzzler Tax schedule when it goes on sale.