2016 Hyundai Elantra Base 4dr Hatchback 6a on 2040-cars

Auto blog

We visit Hyundai's Nurburgring test center

Understanding the achievement and the message of Hyundai Motor Group having a European Technical Center at the Nurburgring might be easier if we look at what Hyundai has done in the US. In 1985 Hyundai Motor America set up shop in California. The first car sold here was the 1986 Excel, a rebodied Mitsubishi Mirage with a Hyundai interior treatment. This was the first Mirage, which also served as the Chrysler Colt in hatchback form and circled back as the Mitsubishi Precis so Mitsu could get around Japanese automakers' voluntary export quotas of the time. The Excel made such an impression on reviewers and buyers that in Car and Driver's 1986 review they wrote that "'astounding' is not too strong word" to describe the company's progress, and said, "Our guess is that Hyundai will be a major force in the US car market almost from the moment it opens its doors." Hyundai sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales. That's what happened. The company sold 168,882 Excels in the US in its first year, back when the Ford F-Series led all comers with 544,969 sales, the Chevrolet Celebrity came second of all vehicles with 408,946 sales, the Honda Accord seventh with 325,004 sales. The Excel sold even better the following year, and the year after that. Three years on, buyers began to discover that one of the things the Excel did best was disintegrate. It's been called "fantastically crappy," Popular Mechanics would later say the Excel "deserved to fail," and they decomposed so thoroughly that you'll have a hard time finding one in any junkyard. Buyers got so allergic to the Flying H badge that sales declined for ten consecutive years. By 1999, when Hyundai's model range was four times larger than it had been in 1986 – Accent, Elantra, Sonata, Tiburon – the brand sold just 90,217 cars in the US. Two important things happened around that nadir. In 1998, as a way of reassuring potential customers, Hyundai became the first automaker to introduce a 10-year, 100,000-mile warranty. In 1999, Mong-Koo Chung became the CEO of Hyundai Motor Company, promoted from 11 years as CEO of Hyundai Motor Service, a role that put him in charge of global warranty claims. Having spent all those years of his life wading through that carnage, he swore when he took the top spot that he'd get the situation fixed. In 2014 the JD Power Initial Quality Survey ranked Hyundai the leading non-premium brand.

Hyundai's Santa Fe for SEMA has 1,040 hp and rear-wheel drive

Bisimoto, working with Hyundai, will not disappoint at SEMA this year. Continuing its tradition of absurdly powerful versions of ordinary cars, the company will show off a Santa Fe with 1,040 horsepower. Not only that, but this crossover, named "Santa-Fast," also sends that power through a six-speed manual to the rear. To create this monstrous machine, Bisimoto started with a normal 3.8-liter Hyundai V6. The company then completely rebuilt the engine with forged pistons, stronger connecting rods and more aggressive cams. After that came a pair of Turbonetics turbochargers that can reach a peak pressure of 39 psi. That's a lot of boost, and in turn a lot of power, so the computer limits boost in certain gears to help with traction and, you know, not totally destroying the tires. Connected to this engine is a mix of other Hyundai parts, starting with a six-speed manual transmission from a Genesis Coupe R-Spec. The power then goes back to a differential from a Hyundai Equus. This differential resides in a completely new, custom rear subframe built by Rothfab. The rest of the crossover is fairly standard SEMA fare. It gets a flashy livery, big Buddy Club brakes, Fifteen52 wheels, KW coil-over suspension, a roll cage and Momo racing seats. It's a solid looking package, and we can't wait to see more photos of this nutso build. That being said, Bisimoto's other project, a Hyundai-powered 911, could give this Santa Fe a run for its money. Related Video: Featured Gallery Bisimoto Hyundai Sante Fe: SEMA 2016 Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Aftermarket SEMA Show Hyundai Crossover hyundai santa fe bisimoto santa fe

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.