2014 Hyundai Elantra Se on 2040-cars

Auto blog

Hyundai lets loose another Super Bowl ad

Another day, another Super Bowl ad from Hyundai. The automaker is planning to show off five spots during the big game, and seems hell-bent on trotting each one out ahead of time to garner the most amount of attention possible. We've already seen three of the ads, and the latest follows one young boy as he amasses a football team to take on a bully. His selections range from a set of body-building twins to a bear wrestler and a freakishly strong good Samaritan. The spot is intended to show off exactly what sort of uses you could come up with for the seven-passenger Santa Fe.
We understand Hyundai's push to roll out its ads ahead of time. Estimations from previous years indicate previewing Super Bowl ads can increase viewership by as much as 700 percent, but there's little call for this slow walk out. The company still has one more spot to show off, and we won't exactly be holding our breath. You can check out the latest ad below as well as the most recent press release.

Hyundai's new i30 is America's new Elantra GT

Hyundai pulled the wraps off of the European-designed i30 hatchback ahead of the Paris Motor Show, and the automaker confirmed that it will appear in the United States next spring under the Elantra GT name. The exaggerated curves and swoops from the previous model were discarded in favor of straighter, subtler lines. According to Hyundai, the i30 represents the future of the brand's design, and the "Cascading Grille" will be its signature. On the inside, the i30 features a wide dashboard that is slightly less driver-oriented than the Elantra sedan. Hyundai also uses a touchscreen set out from the dash, which is popular yet polarizing with consumers. In addition to being styled in Europe, other parts of the i30 were also developed and tested over there, and the car even spent some time at the Nurburgring. The chassis is 22-percent stiffer and steering that is 10-percent more direct, Hyundai says. The car also features a McPherson strut front suspension and multi-link independent rear suspension. Europeans will get a variety of engine choices, but only one of them is likely to come here: a turbocharged 1.4-liter gas four-cylinder that makes about 140 horsepower. The other engines are smaller and less powerful gas engines and variations on a 1.6-liter diesel. It's also possible that it could get the naturally aspirated 2.0-liter engine in the Elantra, or the turbo 1.6-liter engine in the Veloster Turbo and other Hyundais. Hyundai also announced the i30 would spawn a few variants. It didn't give any specifics on body styles aside from saying the i30 would have a "family of unique products." The i30 will be the first Hyundai with an N version. For those out of the loop, N is the performance brand Hyundai has been preparing to launch. The company also said the i30 N would arrive in 2017. Hyundai only confirmed with us that the standard i30 would be coming to America, but it would make sense for Hyundai to bring the hot version as well, even if it comes a little later than in Europe and/or South Korea. We certainly wouldn't turn it down, especially if it sounds like the current prototype. Related Video: Featured Gallery 2017 Hyundai i30: Paris 2016 View 12 Photos Related Gallery 2017 Hyundai i30 View 10 Photos Image Credit: Live photos copyright 2016 Drew Phillips / Autoblog Paris Motor Show Hyundai Hatchback hyundai elantra gt

2015 Hyundai Sonata configurator powers up

Eager to get your hands on a new Hyundai Sonata? We could hardly blame you. With more mature styling and better equipment for less than the model that preceded it, the new Sonata makes a compelling case, even in a market segment this competitive that includes such rivals as the Nissan Altima, Toyota Camry, Honda Accord, Mazda6, Ford Fusion, Chevy Malibu, Chrysler 200, Volkswagen Passat and Kia Optima.
The first units are just arriving at dealers now, but if your local showroom doesn't have one for you to check out just yet, we've got good news for you as Hyundai has just launched the car's online configurator. The system lets you choose from four trim levels, nine exterior colors, a couple of equipment packages and an assortment of accessories to make your Sonata yours.
Pictured here is the top-of-the-line Sonata Sport 2.0T that starts at $29,385 (inclusive of delivery), but the base Sonata starts under $22k. Spec yours (or any new Hyundai, for that matter) in the online configurator linked here.