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Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado

Hyundai and Rhys Millen reunite, will return to Pikes Peak with new RWD racer, Genesis Coupe

Last September, Hyundai confirmed that it was exiting all of its motorsports programs in North America. That left Rhys Millen Racing without a title sponsor for its Formula Drift and Global RallyCross Championship series challengers. It also looked to have meant the end of a partnership that last year resulted in a record-setting run at Pikes Peak when Rhys Millen established the new benchmark for a run up the Colorado mountain in a production-based race car.
Hyundai clarified that September report by saying it was "reconsidering our continued involvement in Pikes Peak International Hill Climb, having achieved the world record in a Hyundai Genesis Coupe this year." The return is official, with Hyundai saying it is going back to the peak with Millen and two cars, one of them a "purpose-built unlimited class rear-drive," the other being the Hyundai Genesis Coupe-based racer that set last year's record in the time attack two-wheel-drive class.
Hyundai wants to show off the strength of its engineering, so the unlimited car will have something like 900 horsepower and 800 pound-feet of torque while using the production block, cylinder heads, bearings and accessories of its Lambda V6 engine. You can read more about the effort in the press release below, and click the image above for an enlarged view of what's coming.

Hyundai's next fuel cell SUVs have a reported range of 348 miles

Hyundai's next line of fuel cell SUVs will have a range of 348 miles, besting the current Hyundai Tucson by 30 percent, according to Nikkei. Hyundai reportedly plans to roll out its second generation of fuel cell SUVs in January 2018. A 348-mile range would put Hyundai ahead of the Toyota Mirai, which travels 312 miles per fill-up, but behind Honda's new Clarity Fuel Cell, which travels 366 miles, as MotorTrend points out. Hyundai is apparently looking to price the 2018 fuel cell SUVs at about $50,000 a pop. Additionally, Hyundai is set to debut its fuel cell-powered commercial bus in 2017, putting it in direct competition with Toyota, which has plans to do the same, Nikkei says.Hyundai is also preparing to release its first all-electric vehicle, the Ioniq, in the United States next year. That model comes in fully electric, plug-in and gasoline-hybrid versions. Take a look at it in photos or, if you're in Los Angeles, take a free two-hour spin in a branded Ioniq via the WaiveCar ridesharing app. This article by Jessica Conditt originally ran on Engadget , the definitive guide to this connected life. Related Video: News Source: NikkeiImage Credit: Jae C. Hong / AP Green Hyundai Crossover Hydrogen Cars hyundai tucson tucson