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Hyundai launches crate engine program with 2.0L four and 3.8L V6

With all the commotion about the aftermarket going on at the SEMA Show in Las Vegas, Hyundai's timing for this announcement is just perfect - the South Korean brand will launch its first crate engine program.
Starting with the 2.0-liter, turbocharged four-cylinder and the 3.8-liter V6 from the Genesis Coupe, the program should push Hyundai even further in to the performance realm. Two versions of the 2.0-liter will be available at first - a $4,500 version, that's ready for its owner to bolt on a turbo of their choosing, or a $6,000 version, which includes the turbo and all its plumbing. Hyundai claims the cheaper version was designed with the aftermarket specifically in mind, as it allows tuners to easily fit larger turbos while spending less coin for parts that will just be tossed. The 3.8-liter V6 will cost $9,000.
"As more Genesis Coupes have entered the pre-owned enthusiast market since its 2009 launch, we've witnessed strong interest in leveraging the low cost potential of this rear-drive platform and its powertrains for the tuner market and motorsports. Now, with our new crate engine program, Hyundai is making it more affordable for these same enthusiasts to modify their Genesis Coupe, or perhaps inject some high-value horsepower into other platforms," said Hyundai's North American president and CEO, John Krafcik.

2018 Hyundai Elantra Buying Guide | Questions answered about a popular compact sedan

The Hyundai Elantra is a sensible small sedan that scores big when it comes to overall value and safety. But the 2018 Elantra won't get any pulses racing when it comes to driving excitement, or a look-at-me exterior. Rivals like the Honda Civic and Mazda3 are simply more fun to drive, and the Civic in particular stands out with racy looks, but it's worth noting that the newer Elantra has made great strides in refinement and comfort compared to its predecessor. Hyundai also offers the Elantra GT, a handy – and handsome – four-door hatchback. Since it was significantly updated for the 2017 model year, the 2018 Elantra receives only minor changes, focused primarily on available options on specific trim levels. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Hyundai Elantra, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Elantra. Is the 2018 Hyundai Elantra Safe? The National Highway Traffic Safety Administration gives the 2018 Hyundai Elantra an overall crash-test rating of four stars. In every crash test, the latest Elantra scored a four-star rating, though the NHTSA results do mention that rear passenger safety was compromised in the side barrier crash test. According to the NHTSA, this "simulates an intersection collision between a standing vehicle and moving barrier at 38.5 mph." During this test, the interior door panel intruded into the passenger compartment, raising the risk that a rear occupant could be injured – though the four-star rating remained. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, has given the 2018 Hyundai Elantra its "Top Safety Pick+" award, the highest rating available. The Elantra earned a "superior" rating for front crash prevention, along with "good" ratings in all but one of the IIHS' crash tests. Front passenger protection in the notoriously demanding small overlap test was deemed "acceptable." The Elantra also scored an "acceptable" rating for its LATCH anchors for child seats. Headlight performance, meanwhile, received a "good" rating.

Hyundai: Ryanville

Ryanville is a commercial about a town full of Ryan Reynolds clones, and two smitten women driving around in a brand new Elantra who can't help but gawk at the actor because he's everywhere. This is a great ad if you like Ryan Reynolds, as these two women (and many other people) do. Hyundai also wants to remind you that if you're distracted by Ryan Reynolds, the Elantra's active Automatic Emergency Braking with Pedestrian Detection will help prevent you from running his handsome clone over. Vote for this one if you like the commercial, Ryan Reynolds, or both. Marketing/Advertising Hyundai Super Bowl Commercials 2016 super bowl ad