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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Goes Both Ways: Free-trade pact sees South Korean brands losing share at home

France has been vocal, but not alone, in noting the rise of the South Korean automakers in Europe. The signing of a free-trade pact in 2011 between South Korea and the EU, along with the especially value-conscious buyers in a crisis-stricken Europe, has seen market share increases measuring in the double digits for Hyundai and Kia - analysts expect 14-percent growth for the two in 2012.
A report in Bloomberg has found that there's pain at the other end, too: The pact more than halved import tariffs on European cars headed to South Korea to 3.2 percent, and prices are now close enough to domestic offerings for more South Koreans to pay the premium for foreign luxury nameplates and the cachet they confer. Products sold by the five domestic automakers hogged 92 percent of the market last year, and sales have dropped 5.2 percent this year whereas import sales have risen by 24 percent. This will mark the first year that imports claimed ten percent of the market; compare that to 2002, when domestic market share in the world's 11th largest auto market was 99 percent.
The Germans are at the head of the arrow, counting for 65 percent of imported car sales, but every foreign maker has seen double-digit gains. Analysts think foreign makes could ultimately grab 15 percent of the market.

Hyundai recalls 2015 and 2016 Sonatas for flying sunroof panels

The Basics: Hyundai is recalling 2015-2016 Hyundai Sonatas and Sonata Hybrids for panoramic sunroofs that could detach while driving. The recall covers a total of 62,811 cars including Sonata Hybrids built from December 8, 2014 to August 18, 2015 and normal Sonatas built from May 28, 2014 to March 18, 2016. The recall only affects cars with panoramic sunroofs. The Problem: Sonatas equipped with the panoramic sunroof have a wind deflector at the front. The anchor that holds the deflector in place is bonded and that bonding can fail. This can lead to the deflector partially detaching, which can interfere with the glass of the sunroof when closing. This interference can result in the glass detaching entirely from the car. Warning signs of this issue are increased noise with the roof open or a sunroof that doesn't fully close. Injuries/Deaths: Hyundai received a complaint of a sunroof detaching, which prompted an internal investigation and this voluntary recall, but no injuries or deaths have been reported. The Fix: Owners of affected cars can bring them to a Hyundai dealer where the vehicle will have new bonding applied to the wind deflector anchor. The repair will be made at no cost to the owner. If you own one: Owners will be notified by Hyundai by mail starting on December 2, and they can also contact Hyundai's customer service to ask about the recall at 1-800-633-5151. Owners can also check their vehicles for recalls by entering their VINs at safercar.gov. Needless to say, don't force the sunroof closed if something doesn't seem right whether you've gotten the notice or not. Better safe than sorry. Related Video: