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New Genesis G80 costs $2,650 more than its predecessor

If you're in the market for a Hyundai Genesis, you'd best act fast. The Korean company's new luxury sub-brand, Genesis, just announced pricing for the rebadged G80, kicking the starting figure up across the board while adding a suite of desirable safety and tech features. The base model, with a 3.8-liter V6 and rear-wheel drive, starts at $41,400. All-wheel drive adds $2,500 to that figure, while both V6 models add $2,650 to the price of a Hyundai-badged Genesis sedan. Hyundai justifies the increase with a slew of now-standard equipment from the current car's discontinued Tech Package, including automatic emergency braking, blind-spot monitoring with cross-traffic alert, lane keeping assist, lane departure warning, high-beam assist, and adaptive cruise control. Considering the Tech Package tallied $3,500, this is a net win. You can improve your six-cylinder G80 with a pair of packages. A $4,750 Premium Package adds fog lights, a panoramic sunroof, a 14-speaker Lexicon stereo, a seven-inch color instrument display, vented front seats, and a power sunscreen for the rear window. Genesis essentially carried over the current $3,500 Ultimate Package, which now costs $4,200. It includes matte wood, full-color HUD, 9.2-inch touchscreen infotainment, a 17-speaker Lexicon stereo, and a power trunk lid, along with an upgraded power driver's seat, which used to be part of the Tech Pack. If you're hankering for the V8 model – no longer listed on the Hyundai USA consumer page – you're looking at a $650 bump, from $53,850 to $54,550. There are no option packs for the V8, so all you need to do is pick a color and drive away. Not surprisingly, the G80 undercuts its rivals by a few dollars. BMW will happily sell you a base 5 Series for $51,195. Mercedes offers an E-Class, the E300, at $53,075. Audi and Lexus are slightly more down to earth – an Audi A6 is $47,125 while a base GS is $46,595. So, going with the V6 G80 against its all-four-cylinder-turbo competition will save you, on average, around $8,100. That makes the $8,950 in option packs look awfully attractive. The difference between the G80 V8 and its rivals is smaller, but still significantly stacked in Genesis' favor, mainly because only BMW still offers a V8 in this segment – it's $67,295 ($12,745 more than a base G80 V8). Pricing on the US market 2017 E-Class is only available for the 2.0-liter, turbocharged E300, while neither Lexus nor Audi sell a V8 outside their respective high-performance brands.

Hyundai to launch European performance sub-brand

Hyundai has quickly emerged from the sidelines as one of the biggest players in the industry, outselling rivals left, right and center. Still, a dedicated performance division is still something that separates it from the big boys. Now, according to the latest reports, that's just what it's getting.
After setting up its own Nürburgring test center and gearing up to launch its assault on the World Rally Championship, the next step in the ramping up of Hyundai's performance credentials - in Europe, especially - will reportedly be to set up its own performance division along the lines of what Nissan has done with Nismo.
The first product in Hyundai's new European performance portfolio is expected to be a version of the next i20 hatchback that's set to launch in 2015. That in turn will be used as the basis for the company's next WRC challenger, to replace the upcoming model, pictured above undergoing testing. After that it's anyone's guess, but performance versions of the Veloster, Genesis Coupe and Elantra could be in the cards.

2017 Hyundai Ioniq triplets electrify New York

If you're an American and want an affordably priced hybrid, plug-in, or full EV from a mainstream brand, get ready to meet the Hyundai Ioniq. The long-awaited rival to the Chevrolet Volt, Ford Focus Electric, Nissan Leaf, and Toyota Prius family heads to the 2016 New York Auto Show. We already know quite a lot about all three flavors of the Ioniq from its international debut in Geneva. You can check out that report here. But there are some changes for the US market car, and the biggest is the US Ioniq's electric range. Our original report indicated that the Ioniq Electric would cover 155 miles per charge, although we weren't sure which range rating standard that was based on. According to Hyundai, the US model won't be quite so impressive, scoring an estimated range of 110 miles. That fits the prediction of Autoblog boss Mike Austin, who suggested the Ioniq Electric would roughly match the 107-mile maximum of the Leaf. The other change focuses on the range of the Ioniq Plug-in. That figure has fallen from 31 miles of all-electric range to 25. Both of these revised ratings aren't necessarily down to changes in the cars themselves – the Electric still uses a 28-kilowatt-hour battery and the Plug-in has an 8.9-kWh unit, just like their European counterparts – but are simply differences in how range is measured. Check back soon for live images of Hyundai's new ultra-efficient triplets. Related Video: 2017 HYUNDAI IONIQ MODEL LINEUP MAKES U.S. DEBUT AT NEW YORK INTERNATIONAL AUTO SHOW World's first dedicated vehicle platform with three electrified low-and zero-emission powertrain choices Ioniq offers latest connectivity and active safety features for a comprehensive eco-lifestyle transportation solution NEW YORK, Mar. 23, 2016 – Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai's approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai's global sustainability strategy. "Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S.