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2017 Genesis G90 First Drive

The Genesis G90, new flagship of a new brand, makes me think of Shakespeare. Specifically, the tragedy of Troilus and Cressida, one of the Bard's more obscure and difficult works. But not because that play has much to do with the G90, but because that oft-forgotten work lent the Toyota Cressida, itself an obscure thing, its name. We're playing six degrees of Kevin Bacon with old playwrights and forgotten Toyota sedans because the luxurious Toyota Cressida directly paved the way for the Lexus LS400 to emerge a few years later. Since Lexus was the most phenomenal success to emerge from the late 1980s Japanese luxury brand movement, what better template for success? Genesis's Cressida was the Hyundai Equus. Both were uniquely badged, both sat slightly apart from a much less luxurious lineup. Both were not quite translated to American tastes, attempting to pass off indigenous flavors as export bonuses. The Cressida was pinched and cramped within, and frosted with gimmicky electronics; the Equus was tailor-made to a Korean businessperson's tastes. Both tested the waters and proved to product planners that there was room for a luxury brand. Lose the battle, win the war. Don't tell that to Troilus, though. Genesis won't quit with the G90. They're planning six vehicles by 2020, and the G80 (the old Hyundai Genesis sedan) is going on sale in September. A smaller G70 sedan will follow up later on. We expect an all-wheel drive coupe (or coupeish four-door) to replace the unloved Genesis Coupe, which should be significantly more upscale and luxurious to compete with the German brands. If it looks anything like the Vision G coupe concept from 2015, that won't be hard. Erwin Raphael, brand manager in the US for Genesis, tells us that a small SUV built on the G70 platform and a mid-sized one built on the G80 platform will follow (and in this SUV-crazy market, can't come soon enough). The slide below, provided by Genesis, shows the way forward. Genesis will craft its luxury brand not only with product, but also with a few customer service pillars that are worth a mention. Genesis expects most of their cars will be leased, and so they include a bunch of perks crafted to a typical lease period, like free service. On top of that, all Genesis dealers will offer a valet-style service to pick up your car for maintenance while dropping off a loaner. Other brands and dealerships do this piecemeal, but it will be a brand-wide pillar for Genesis.

2019 Hyundai Veloster Turbo gets new performance parts at SEMA

Hyundai is planning a line of aftermarket performance parts being developed for the 2019 Veloster Turbo sport coupe and, it says, other sporty models. New accessory parts include a high-performance K&N high-flow air filter, Borla axle-back exhaust systems, a B&M sport shift kit, Eibach springs and anti-roll bars, and lightweight, performance alloy wheels. Hyundai is putting its stamp of approval on the parts, saying it validated them all and adding that the components do not invalidate the automaker's various warranties, including its 10-year, 100,000-mile limited powertrain warranty. The parts will be sold through Hyundai dealers. The 2019 Veloster Turbo gets a new multi-link suspension, replacing a torsion-beam configuration, plus aluminum suspension parts to save on weight and sharpen handling dynamics. The base Veloster, which starts at $19,385 including destination charge, is powered by a 2.0-liter four-cylinder engine that makes 148 horsepower and 132 pound-feet of torque. Higher trim levels get a turbocharged 1.6-liter four-cylinder that puts out 201 hp and 195 lb-ft. Hyundai says it will continue to expand aftermarket performance offerings for models like the Veloster Turbo, Elantra Sport and Elantra GT Sport. Related Video: Featured Gallery Hyundai Veloster Turbo Customs and Performance Parts: SEMA 2018 View 10 Photos Related Gallery Hyundai Veloster Turbo performance parts SEMA Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com Aftermarket SEMA Show Hyundai Coupe Hatchback Performance hyundai veloster turbo 3-door

All the Hyundai Santa Cruz needs now is the green light

Ever since Hyundai took the wraps off the Santa Cruz concept nearly a year ago, we've been closely watching to see if the Korean automaker would put it into production. The signs have been looking good, but this could be our clearest indication yet. According to the company's North American product planning chief, the road ahead is clear for the compact pickup. "We're very anxious to do something with the idea," Mike O'Brien told AutoGuide. "The engineering feasibility work has been done," and 18 months of preparation have already gone into laying out the business case. Now all it needs is the green light from the head office. Hyundai unveiled the Santa Cruz concept – codenamed HCD-15 – at the 2015 Detroit Auto Show. The design calls for a compact pickup crossover, similar in concept to the Honda Ridgeline, but smaller. It would be targeted towards young customers interested in outdoor activities who don't want to track the elements inside their vehicle along with their mountain bikes, kayaks, surfboards, and snowboards. If approved, the Santa Cruz would likely share its underpinnings with the Tucson crossover. Hyundai sells a good 50,000 Tucsons each year in the US, and the Santa Cruz is estimated to match (if not exceed) that number, helping Hyundai double its sales based on the same platform. The Santa Cruz is also tipped to be Hyundai's first diesel model in America. "The diesel is the most promising because of the fuel economy it delivers," said O'Brien. "It best matches in our research of what these customers are looking for... Outstanding fuel economy, good torque and good driveability."