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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

Hyundai will launch Genesis brand in December

Hyundai is about to go global with a new, high-end sub-brand called Genesis. Rumors of this spinoff have been swirling for years, but an announcement Tuesday confirms that the Genesis brand will launch in December of this year. "To elevate and differentiate the Genesis brand from Hyundai, a distinct design identity, emblem, naming structure, and customer service offering is being established," the automaker said in a statement. A Korean report states that Genesis will kick off with a new version of the Equus, set to launch next month, called G90. The rest of the lineup will follow suit with that naming structure (Infiniti isn't using it anymore, after all). The Genesis sedan as we know it will be called G80, and a new midsize model will be G70. A luxury SUV and sport coupe will round out the range, and all six models will launch by 2020. The rear-wheel-drive, midsize sedan is expected to debut in the second half of 2017. In order to properly create an identity of its own, Hyundai is creating the Prestige Design Division. Beginning in mid-2016, this group will be lead by Luc Donckerwolke, who was formerly responsible for design at several Volkswagen Group brands, including Audi, Bentley, Lamborghini, Seat, and Skoda. Hyundai Motor Group's chief design officer, Peter Schreyer, will oversee the work of Donckerwolke's new division. Genesis will initially launch in North America, China, Korea, and the Middle East. Hyundai says it will expand to Europe and other parts of Asia as Genesis grows. "The Genesis models will provide technological innovation, excellent driving performance and luxury to customers. Every Genesis model will be created with the needs of our customers in mind, so the resulting car will perfectly meet their needs without any unnecessary burden or excess," said Woong-Chul Yang, vice chairman of Hyundai Motor. Hyundai's full announcement can be found here, or in the press release below.

Hyundai N Performance division working on 'exotic' halo model like the RM16

This is the year of Hyundai N Performance. After three official launches, the division's leadership has made imprecise noises about a halo car since this summer. Brand boss Albert Biermann said, "Right now, we don't need a halo car in N. We have to get in a routine with N cars, and not just hit a peak." Around the same time, VP Thomas Schmera said, "Rest assured we are coming up with something," that something being a halo car. Reports expected either a two-seat coupe or a four-door sedan like the Kia Stinger. In a recent interview with AutoRAI, Schmera narrowed the focus, saying, "Think of the Hyundai RM16 and you have a bit of an idea of what is possible." The RM16 is the third iteration of the mid-engined Veloster RM first showed at the Busan Motor Show in 2014. In 2015 the RM15 debuted at the same motor show, followed in 2016 by the RM16. By then, the performance specs listed a 2.0-liter turbocharged four-cylinder with 296 horsepower, an electric compressor and electronic differential, rear-wheel drive and a six-speed manual. The bodywork, draped on an aluminum spaceframe, channeled the spirits of other outrageous mid-engined hatchbacks like the Renault 5 Turbo, Renault Clio V6 Renault Sport, and Lancia Delta S4. Four months after showing the RM16, Hyundai took a running prototype to the Nurburgring (pictured). Earlier this year we heard tale of a new Theta III engine suited for front- and rear-wheel drive, and mid-engined applications. With the ability to be tuned to 350 hp, this led to suspicion that there could be a mid-engined Hyundai sports car on the way. The evidence is circumstantial, but now we have Schmera telling us to consider a long-lived mid-engined concept as the potential template for a future N Performance halo car. The idea of Hyundai rolling out a mid-engined coupe sounds crazy. It sounds doubly crazy when Biermann has said of the i30 N, "This is a halo car that can make [the company] money, so what better halo can we get?" Hyundai knows its math better than we do, but we don't see how the carmaker makes money in a segment ruled by the Porsche 718 twins under $100K, and by a number of storied brands above that figure.