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Hyundai Grandmaster concept could preview new flagship full-sized SUV

Hyundai just debuted the HDC-2 Grandmaster SUV concept at the Busan Motor Show, a follow-up to the Le Fil Rouge concept shown at the Geneva Motor Show this year. The Grandmaster provides a second take on the "Sensuous Sportiness" design language embodied by the Le Fil Rouge, and previews the direction we'll see Hyundai's products take. Industry observers expect the Grandmaster to become an eight-seater SUV at the top of the carmaker's range, perhaps to be called Palisade. The Grandmaster, whose name refers to a champion chess player, represents the nexus of a host of Hyundai initiatives. There's the name itself, a metaphorical reference to the brand's car and SUV overhaul. In a press release, the company wrote, "The concept vehicle is named to indicate that just as the sum of all chess pieces completes the game of chess, all forthcoming Hyundai vehicles will come to form a harmonious vehicle line-up demonstrating the Hyundai Look while each maintains distinctive character and role." On top of that, Hyundai design director Luc Donckerwolke recently called the Le Fil Rouge concept the "Queen," and said that the following concept would be the "Bishop." There's the new design direction, which takes over from Fluidic Sculpture, which Hyundai hopes will create a more emotional bond with buyers. Sensuous Sportiness combines "proportion, architecture, styling, and technology," and design chief SangYup Lee wants it to move the carmaker "from being a brand that provides a great value, we will aspire to also become a brand that is widely beloved by our customers." There's the fact that Hyundai has been revamping its SUV game for the U.S. by introducing the Kona, changing the name of the Santa Fe Sport to the Santa Fe, and rolling out the long-wheelbase seven-seater Santa Fe XL. Dividends might have started paying out last month, with the carmaker posting its first year-on-year monthly sales gain of 2018 thanks to the Kona. A production Grandmaster — which seems an eventuality based on winter spy shots of an unknown Hyundai earlier this year — would be a three-row, eight-seater replacing the Santa Fe XL and re-establishing Hyundai in the full-size segment. The predicted Palisade name comes from a Hyundai trademark application filed earlier this year. As a sibling to the Kia Telluride, or perhaps riding on a revised Genesis G90/Kia K900 architecture, the Grandmaster/Palisade could end up on dealer lots as soon as next year, as a 2020 model.

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai Sonata PHEV will go 27 miles on electric power

The Hyundai Sonata Plug-in Hybrid will have an all-electric range of 27 miles. That will make it the second-highest among US plug-in hybrids, after the Chevrolet Volt. The Volt is technically an extended-range plug-in, according to Chevy, but we feel fine comparing the two here. Either way, the Hyundai beats out the 19-mile all-electric range of Ford's two plug-in hybrids and the paltry 11 miles of the Prius Plug In. The good news is that the Sonata's numbers are a bit better than previously expected. The plug-in hybrid was forecast to be able to go 24 miles on electricity alone. The Sonata PHEV also delivers 202 but, though, as well all know, range drops precipitously if you're shooting to use all of them horses at once. The seventh-generation Sonata body style is also sleeker and delivers better aerodynamics. No word on how much the PHEV will cost yet, but it will go on sale in the US this fall. And while the Sonata PHEV will technically available for Hyundai dealers to stock in all 50 states, if you live outside of California or the nine states that follow its zero-emissions vehicles rules, you will need to special order the vehicle. Based on the US Department of Energy's Fueleconomy.gov site, the Sonata PHEV's miles-per-gallon-equivalent rating of 99 beats out that of the Ford Fusion Energi and C-Max PHEVs but trails the Chevrolet Volt's. Again, the Sonata came in with better numbers than we previously thought, as it was expected to have a 93 MPGe rating. You can read our First Drive of the Sonata Plug-in Hybrid here. Related Video: Featured Gallery 2016 Hyundai Sonata Plug-In Hybrid: First Drive View 20 Photos News Source: US Department of Energy via Hybrid CarsImage Credit: Copyright 2015 Sebastian Blanco/AOL Green Hyundai Hybrid PHEV mpge ev range hyundai sonata plug-in hybrid sonata plug-in hybrid