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Hyundai mulling new Lexus-fighting upscale crossover

The idea of Hyundai marketing a luxury automobile might have seemed ridiculous a decade ago, but that was before the Genesis sedan, Genesis coupe and Equus came along. Now that buyers seem more accustomed to the notion of an upscale Hyundai, the Korean automaker is said to be considering launching a luxury crossover to take on the likes of the Lexus RX and Cadillac SRX.
The report comes from our compatriots at Edmunds, who spoke to Dave Zuchowski, head of Hyundai's North American unit, who said that the project is not yet part of the company's plan, but that "it is something under consideration."
The last time Hyundai entered that territory was with the Veracruz (pictured above), a model that was sometimes compared to but ultimately failed to compete with the Lexus RX when it was sold between 2006 and 2011. The Veracruz was effectively replaced by the seven-passenger Santa Fe with which it shared its underpinnings. This new project being considered would similarly be based on the latest Santa Fe, and the challenge Hyundai is facing once again would be to position it as a sufficiently upscale product to warrant a premium sticker price.

Former Lamborghini designer reportedly headed to Hyundai

Luc Donckerwolke (pictured above) only left his position as the Director of Design for Bentley in early June, but he might have already had a new gig lined up as he was walking out the door. Donckerwolke is reportedly teaming up with former Volkswagen Group styling bigwig Peter Schreyer at Hyundai Motor, in a position to eventually take over the look of all of the Korean brands' vehicles. At the moment, this major hire for Hyundai and Kia is still just a rumor, though, and the Korean automaker is playing it close to the vest. Company spokesperson Jim Trainor tells Autoblog, "We do not comment on speculation concerning potential appointments." However, insiders tell Automotive News that the deal is the reason for Donckerwolke walking away from his long career among VW's brands. In Korea, Donckerwolke would hold a position under Schreyer at first, and he would take over Hyundai and Kia's design duties when Schreyer retires, which is expected in about two years. Donckerwolke joined the German automotive giant in 1992 and eventually came to define the modern look of Lamborghini by penning both the Murcielago and Gallardo. In 2011, he became the Head of Advanced Design for VW Group and took over styling duties at Bentley in 2012. Schreyer left a fruitful career at VW Group, including penning the original Audi TT, to join Kia in 2006. He gained the overall design duties for the Hyundai and Kia brands in 2012. Ousted VW Chairman Ferdinand Piech once said that he was regretful of losing the talented stylist. Related Video:

2019 Hyundai Ioniq gets new safety, infotainment tech

The Hyundai Ioniq lineup of electrified vehicles is being updated for 2019 with new safety technologies, more voice-recognition features and standard remote charge management for electric and plug-in hybrid models. Models equipped with navigation capabilities will get an enhanced, natural-language, server-based voice-recognition with a new point-of-interest search database that can suss out locations of charging stations. Driver attention alert and high-beam assist are new available features, along with automatic emergency braking with pedestrian detection, which is standard for the SEL trim along with lane-keep assist and adaptive cruise control. Hyundai says it's working with ChargePoint, which operates more than 32,000 electric-vehicle charging stations, to provide Ioniq owners with access cards and the ability to locate charging stations through the MyHyundai/Blue Link mobile app. Ioniq Electric and PHEV models come with Blue Link-, Google- or Alexa-enabled capability to manage and monitor charging schedules remotely to help take advantage of lower electricity prices during off-peak hours. Hyundai sells the Ioniq in Hybrid, Electric and Plug-In Hybrid variants. The Hybrid boasts an estimated 58 mpg rating from its 1.6-liter direct-injected engine, 32-kilowatt electric motor and 1.56 kWh lithium-ion polymer battery. The Electric boasts a 136 MPGe rating and 124-mile driving range from its 28.0 kWh lithium-ion polymer battery, while the Plug-In Hybrid uses a 1.6-liter direct-injected Atkinson-cycle four-cylinder mated to a six-speed dual-clutch transmission, a 44.5 kW electric motor and 8.9 kWh battery to offer 29 miles in electric-only driving range. Hyundai sold 11,197 Ioniq models in 2017, though it didn't start selling the sedans until late in the first quarter. The 2019 models arrive in dealerships this summer, though pricing hasn't yet been announced. Related Video: Featured Gallery 2019 Hyundai Ioniq Image Credit: Hyundai Green Hyundai Infotainment Hatchback Electric Hybrid PHEV safety features hyundai ioniq hyundai ioniq electric hyundai ioniq plug-in