2014 Hyundai Elantra Limited on 2040-cars

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Hyundai Santa Cruz pickup with four doors, five seats, due around 2020

You could boil three years of coverage on the Hyundai Santa Cruz pickup to a question mark. The "crossover truck" debuted at the 2015 Detroit Auto Show, then got swallowed in the executive turmoil at Hyundai Motor America. Reuters reported last year that the Santa Cruz would finally arrive by 2020 as part of the South Korean carmaker's push into SUVs. Motor Trend recently spoke to Brian Smith, the COO at HMA, and got a crucial detail on the eventual truck. Forget about the sleek, two-door concept from Detroit — the actual item will be a "four-door ... that seats five." The redesigned Hyundai Tucson is also due in 2020, the compact crossover providing the platform for the Santa Cruz. If connecting the dots is really this simple, it mean's we'll be getting Hyundai's version of the Honda Ridgeline, the only unibody compact pickup on sale in the U.S. at the moment. And that makes us wonder how the Santa Cruz will fare whenever it gets here. Anyone who wanted to put money down on something similar to the highly popular concept has been booted from the game. They've been replaced by those who can be lured by an alternative to the Ridgeline, but the questions are how many buyers is that, and will the production Santa Cruz be the right truck to close the deal? In 2016, then-CEO Dave Zuchowski said Hyundai research showed the possibility of moving at least 50,000 pickups a year, and other studies suggested 70,000 sales could be possible. Even at the low end, that suggests a remarkable pent-up demand for the kind of truck that's never succeeded in the U.S. The Ridgeline sold 34,749 units in 2017, and numbers are down nearly 30 percent down so far this year. Meanwhile, the body-on-frame (BOF) GMC Canyon sold 32,106 units last year, and it was merely piggybacking on the Chevrolet Colorado, which did 112,996 sales. Even the BOF Nissan Frontier, last refreshed during the Bronze Age, sold 74,360 models. What's more, by the time the Santa Cruz gets here, the new BOF Ford Ranger will revel in actual pent-up demand, and the really cool kids will still be cooing over their new BOF Jeep Wrangler pickup. Looking back at the Ridgeline space, we await word from Volkswagen on the fate of the Tanoak concept. Hyundai could choose to take a stand in the unibody pickup segment on price; the Ridgeline whips up its own headwinds by charging $8,000 more than a Canyon, $11,000 more than a Frontier. Still, a Tucson with a bed, that is two years away ...

Hyundai Ioniq blends familiar cues with futuristic design

Hyundai is preparing to unveil its first dedicated electrified vehicle. Called the Ioniq, it's set to launch at the Geneva Motor Show this March. Now, the Korean automaker is giving us an idea of what to expect with a series of teaser renderings. As you can see from the first image in the slideshow above, the exterior design of the Ioniq announces the environmentally friendly powertrain at its heart. That means an aerodynamically optimized shape to cut through the wind with a minimum of interference. The greenhouse tapers off to a high tail not unlike those seen on the Toyota Prius and Chevy Volt – whose drivers Hyundai will seek to attract with this new model. The wheels also appear to adopt an aero-focused design, but signature Hyundai design traits are still evident, from the hexagonal grille to the upward kink in the C-pillar. Inside the cabin promises a forward-looking but comfortable space with simple rounded surfaces. Cool blue trim sets the mood, and screens in the instrument cluster and the center of the dashboard reduce clutter and display vital information. The manufacturer says it's using "eco-friendly materials to convey a futuristic yet warm cabin ambiance that will appeal to a new generation of motorists." The Ioniq will offer a choice of three powertrain options with varying degrees of electrification: a gasoline-electric hybrid, a plug-in hybrid, and full electric propulsion. It's rare for an automaker to offer all three choices. Most electrified vehicles come in conventional and hybrid versions (like Hyundai's own Sonata), hybrid and plug-in hybrid (like the Prius), or even plug-in or fully electric variants (like the BMW i3). Hyundai is slated to unveil the Ioniq in Korea next month ahead of its auto show tour, so watch this space for more. CLASS-LEADING AERODYNAMICS AND STRIKING DESIGN DETAILS FOR HYUNDAI MOTOR'S NEW ALTERNATIVE-FUEL IONIQ - Teaser rendering highlights eye-catching silhouette and design details - Sleek and simple exterior reduces aerodynamic drag for greater efficiency - Elegant interior combines environmentally-friendly materials and flexible space December 16, 2015 – A new rendering of Hyundai Motor's all-new IONIQ hints at how the innovative, alternative-fuel compact vehicle, which is due for launch in early 2016, will combine head-turning good looks with class-leading aerodynamic performance.

Hyundai, Kia launching dedicated hybrids in 2017

The currently weak green car market isn't stopping Hyundai and Kia from staging an ongoing electrified onslaught, and it's primed to just keep growing. Already familiar with the field thanks to vehicles like the Sonata Hybrid, Tucson Fuel Cell, and Kia Soul EV, for the 2017 model year the Korean siblings are launching their first dedicated hybrids, according to Automotive News. Since last year, the hybrids have been spotted testing several times while wearing heavy camouflage. Hyundai's version will reportedly be styled as a Chevrolet Volt-fighting sedan. Conversely, Kia will go for a more directly Prius-challenging hatchback. Underneath, they'll share a powertrain consisting of a direct-injected, 1.6-liter four-cylinder and electric motor. Both will use the same platform based on the next-gen Elantra and Forte, according to Automotive News. In addition, Hyundai will get a pure EV version of its model to launch in California in 2017, while Kia reportedly won't. According to Automotive News, the companies' strategy is reportedly to be ready when gas prices eventually rise again. "When they come back up and people start looking for hybrids again, it'll be very nice to be able to give buyers an option besides just the Prius," said Adam Kraushaar, president of a New Jersey Hyundai dealer. Further complimenting the electrified plans, a plug-in version of the Kia Optima Hybrid is also reportedly on the way. With its launch, the two brands would have a total of nine hybrid, EV or fuel cell vehicles on offer by the 2018 model year.