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Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Hyundai recalls Elantra to fix stability control system

The Basics: Hyundai will recall 155,000 examples 2011 and 2012 Elantra with production dates between October 29, 2010 and October 25, 2011. The Problem: A malfunctioning yaw sensor for the electronic stability control system can cause the application of one or more of the brakes and cut power to the engine, as well as the illumination of the ESC indicator light. Injuries/Deaths: None reported. The Fix: Dealers will check the ESC sensors and update the ESC calibration free of charge. If You Own One: Hyundai is expected to notify affected owners about the recall beginning February 19, 2016. Owners may contact Hyundai customer service at 1-800-633-5151, citing Hyundai's number for the recall, 137. Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Report Receipt Date: DEC 23, 2015NHTSA Campaign Number: 15V871000Component(s): ELECTRONIC STABILITY CONTROLPotential Number of Units Affected: 155,000Manufacturer: Hyundai Motor AmericaSUMMARY: Hyundai Motor America (Hyundai) is recalling certain model year 2011-2012 Elantra vehicles manufactured October 29, 2010, to October 25, 2011. Due to an electronic stability control (ESC) sensor malfunction, the brakes for one or more wheels may be applied unexpectedly and the engine power may be reduced. These symptoms will be accompanied by illumination of the ESC indicator lamp in the instrument cluster.CONSEQUENCE: If the one or more of the brakes are inappropriately applied, control of the vehicle may be lost, increasing the risk of a crash.REMEDY: Hyundai will notify owners, and dealers will verify the proper operation of the ESC sensors, and update the ESC system's calibration, free of charge. The recall is expected to begin February 19, 2016. Owners may contact Hyundai customer service at 1-800-633-5151. Hyundai's number for this recall is 137.NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. Featured Gallery 2011 Hyundai Elantra Limited: Review View 23 Photos News Source: National Highway Traffic Safety AdministrationImage Credit: Copyright 2016 AOL Recalls Hyundai Safety Economy Cars Sedan

Surprise Costs Have A Cost: Why we turned down the Hyundai Tucson Fuel Cell

They say you can always tell the pioneers. They're the ones with the arrows in their backs. Unfortunately, that was our experience pursuing – and eventually rejecting – the new hydrogen fuel cell-powered Hyundai Tucson. I first heard about Hyundai's new hydrogen fuel cell vehicle (FCV) at the Los Angeles Auto Show in November 2013. As a tech buff, the thought of driving a new, clean technology vehicle sounded exciting. Best of all, Hyundai was wrapping the new vehicle in a smart, familiar package, as a loaded current-generation Tucson SUV. The FCV Tucson was billed as $499 a month with $2,999 down, with free fuel and free maintenance. Our family needed a new, small, fuel efficient SUV, so I signed up for information on the upcoming lease program. Someone has to go first. Why not us? In the spring of 2014, I learned more at a Clean Fuel Symposium, held on the Queen Mary in Long Beach. The panel was packed with experts on alternative fuel vehicles. One spokesperson outlined the chicken or egg problem with alternative fuels like hydrogen: fuels first or vehicles? Another said something that I should have heard more clearly. "If the argument [to move to alternative fuel vehicles] has to start with a change of behavior from consumers, that's a hard row to hoe." I would soon to learn what an FCV would really cost, both in hours and in dollars. Nonetheless, I was ready to try jumping the hurdles and get an alternative fuel car. A low impact on the environment, plus free fuel and a solo car pool lane sticker? What could go wrong? My wife was a much harder nut to crack. My habit of jokingly calling it a "nuclear-powered" car probably didn't help much either. Our conversations went like this: "A what kind of car?" "Hydrogen fuel cell." "What?" "It's essentially an electric car." "Don't those things have a really short range?" "Yes. That's what the hydrogen is for. You fill it with hydrogen to fill the fuel cell, instead of charging it overnight like an electric car." "Where do you get hydrogen?" "Well..." It turned out the nearest hydrogen station was in Burbank, about 13 miles from our house. In LA traffic, that could be more than half an hour's drive each way. Since there's an excellent bakery in Burbank (Porto's), I told my wife I was fine with taking the time each week to fuel up every 200 miles or so.