2014 Hyundai Elantra on 2040-cars

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Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.

Recharge Wrap-up: Elio unveils E1A, Hyundai UK prices Ioniq

Russia could launch a hyperloop project as early as December 2016. Hyperloop One recently signed a memorandum of understanding with Summa Group to explore the possibility, but now, Moscow's Deputy Mayor and head of transport Maxim Liksutov says that the project will begin by the end of the year. "In the next few years we'll see a major breakthrough in the development of technologies which will facilitate our lives," says Liksutov, speaking at the Moscow Urban Forum. "Hopefully, hyperloop technology will be developed, and, as far as I know, the pilot project will be launched in December. We will see how the theory works in practice." Read more at Electrek, or learn more from RT. Hyundai has revealed specifications and pricing for the Ioniq EV and Hybrid for the UK. The Ioniq Hybrid SE will start at GBP19,995 (about $26,093 as of this writing), with the Hybrid Premium and Hybrid Premium SE starting at GBP21,795 ($28,442) and GBP23,595 ($30,791), respectively. The Ioniq Electric starts at GBP28,995 ($37,838) for the Premium trim level, placing it in competition with the Nissan Leaf, while the Premium SE starts at GBP30,795 ($40,187). The Ioiniq Electric should be also be eligible for a discount of GBP4,500 ($5,872) through the UK's Plug-in Car Grant. Hyundai will announce prices for the Ioniq Plug-In Hybrid before it goes on sale in 2017. The Ioniq Hybrid goes on sale on October 13, 2016, with the Ioniq Electric beginning a limited rollout before expanding sales to all UK dealerships in 2017. Read more at Electrek, or in the press release from Hyundai. India is launching a bus route fueled by 100-percent biodiesel. In an effort to help reduce air pollution (with the added benefit of saving on fuel costs), the Karnataka State Road Transport Corp. will operate the country's first all-biodiesel bus between the cities of Bangalore and Chennai. Last year, India's Union Ministry of Petroleum and Natural Gas removed its 20-percent biodiesel restriction on bus operators. Read more from Biofuels International. Elio Motors has built its first E-Series test vehicle, dubbed the E1A. Elio is touting the unveiling of its test car as a major milestone toward the launch of a fuel-efficient, three-wheeled production vehicle with a target price of $6,800.

2018 Hyundai Accent starts at under $16,000

Hyundai has finally announced pricing for its latest Accent subcompact. The cheapest base-level SE trim is equipped with a 6-speed manual transmission and starts at $15,880, and adding a 6-speed automatic bumps that price up $1,000. Moving up to the mid-level SEL will cost at least $18,180, and the top-trim Limited starts at $19,780. Both of these trims are only available with an automatic. All versions come with the same naturally aspirated 1.6-liter four-cylinder making 130 horsepower and 119 pound-feet of torque. The SE trim comes reasonably well equipped for a budget subcompact including air conditioning, power windows, cruise control, and Bluetooth. While one might expect those to be standard on every car now, that's not exactly the case. For example, the base level Kia Rio does not come with power windows, cruise control, or Bluetooth, though the Rio is also expected to cost a bit less than the Accent. Choosing SEL adds a number of more desirable features including four-wheel disc brakes, alloy wheels, a bigger touch screen, Apple CarPlay and Android Auto, automatic headlights, heated mirrors and a telescoping steering wheel. The Limited offers even more convenience features such as forward collision avoidance, LED lights, sunroof, bigger alloy wheels, keyless entry, heated seats and automatic climate control. All versions of the Accent should be arriving at dealers soon. Related Video: