2013 Hyundai Elantra 4dr Sdn on 2040-cars

Auto blog

Hyundai details its five Super Bowl ads, Santa Fe is MVP [w/video]

If the Super Bowl were Las Vegas, Hyundai would be considered one of its whales. The South Korean automaker will be advertising for the sixth straight year during The Big Game, and this time it's rolling up with five spots, four of them new. The new 2013 Santa Fe gets the star treatment, featuring in three of the spots, but the theme throughout is using "a Hyundai vehicle as the ultimate sidekick and partner-in-fun."
The four brand new commercials are:
Epic PlayDate - the headliner, uses the Santa Fe for "an unforgettable and epic play date" and features a brand new song from "a legendary alternative rock band."

Kia Sedona and Hyundai Tucson recalled for hood latches

The Basics: Hyundai and is Kia division have issued two recall notices, both for similar issues. The larger of the two affects 219,800 units of the 2006-2014 Kia Sedona minivan built between June 15, 2005, and April 04, 2014. The second relates to 81,000 examples of the 2016 Tucson crossover manufactured from May 19, 2015, to March 14, 2016. The Problem: In both cases, the secondary hood latch may not properly secure the hood in place and keep it from opening while under way. Injuries/Deaths: None reported. The fix: Dealers will replace the secondary hood latch, or in the Sedona's case, maybe just clean and lubricate the latch, as needed. Both campaigns are set to begin next month. If you own one: Make sure you don't accidentally release the primary hood latch while driving or the secondary latch may not do its job. Related Video: RECALL Subject : Secondary Hood Latch may Bind and not Latch Report Receipt Date: JUN 01, 2016 NHTSA Campaign Number: 16V389000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 219,800 Manufacturer: Kia Motors America SUMMARY: Kia Motors Corporation (Kia) is recalling certain model year 2006-2014 Kia Sedona vehicles manufactured from June 15, 2005, through April 04, 2014. In the affected vehicles, the secondary hood latch may bind and remain in the unlatched position when the hood is closed. CONSEQUENCE: If the primary latch is inadvertently released and the secondary latch is not engaged, the hood could unexpectedly open while driving, increasing the risk of a vehicle crash. REMEDY: Kia will notify owners and dealers will replace the secondary hood latch or clean and lubricate the latch, depending on the vehicle's location and the condition of the latch. These repairs will be performed free of charge. The recall is expected to begin on July 25, 2016. Owners may contact Kia at 1-800-333-4542. Kia's recall number is SC134. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov. ## RECALL Subject : Secondary Hood Latch may Disengage Report Receipt Date: MAY 24, 2016 NHTSA Campaign Number: 16V348000 Component(s): LATCHES/LOCKS/LINKAGES Potential Number of Units Affected: 81,000 Manufacturer: Hyundai Motor America SUMMARY: Hyundai Motor Company (Hyundai) is recalling certain model year 2016 Tucson vehicles manufactured May 19, 2015 to March 14, 2016.

Hyundai's Super Bowl ads score on Ad Meter

Pepsi and Anheuser-Busch have often dominated USA Today's influential Super Bowl Ad Meter, but this year Hyundai broke through as the first car company to capture the top spot. Hyundai's First Date spot shown during the first quarter earned a 6.90 rating to edge out Heinz's Weiner Stampede (6.63) and two Doritos' commercials, Utrasound (6.60) and Doritos Dogs (6.48). Two more Hyundai spots, Ryanville (6.27) and The Chase (6.19) gave the automaker three of the top six commercials during the Super Bowl. USA Today's Ad Meter has been a barometer that measures the success of ads during the Big Game since 1989. More than 19,000 panelists participated this year. They ranked each ad on a scale from zero to 10. Anheuser-Busch ads won the last three years. First Date stars comedian Kevin Hart as an overprotective dad in who uses Hyundai's Blue Link car finder feature in the Genesis to spy on his daughter during a first date. Ryanville showcases Ryan Reynolds to illustrate how the Elantra can help with the perils of distracted driving. The Chase also stars the Elantra and its Blue Link voice-activated auto start system, which are successfully used to evade bears. Related Video: Hyundai Dominates with Three of the Top Six Ads First Automaker to Take the USA TODAY Ad Meter Crown FOUNTAIN VALLEY, Calif., Feb. 8, 2016 – Hyundai became the first automotive company to win USA TODAY's coveted Ad Meter when its spot "First Date" beat out 63 other Super Bowl 50 commercials. Hyundai's impressive performance also included a fifth and sixth place finish for "Ryanville" and "The Chase" respectively, meaning Hyundai finished with three of the top six highest rated ads. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "On the biggest advertising day of the year, we wanted to entertain Super Bowl fans with creative storytelling and relevant, popular celebrities, while showcasing the innovative technology features of our vehicles. Our formula clearly resonated with the thousands of Ad Meter voters," said Dean Evans, chief marketing officer, Hyundai Motor America. "Kevin Hart's comedic chops coupled with a human truth people could connect with was a standout combination that put us over the top. It's an incredible conclusion to our first year as an official NFL sponsor that we won the Ad Meter for Super Bowl 50." "First Date," a 60-second spot featuring Kevin Hart, highlights one of the incredible technology features of Hyundai's premium Genesis sedan.