2012 Hyundai Elantra Limited on 2040-cars

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Hyundai Super Bowl ads use humor, Ryan Reynolds to sell 2017 Elantra

If you watch the Super Bowl on Sunday, expect to see a lot of Hyundai advertising. The South Korean automaker has two spots set to air during the game and two others that will premier before kick-off. The in-game commercials are now online, and they both use humor to market the 2017 Elantra. Ryanville (above) is an odd commercial about a town full of Ryan Reynolds clones, and two smitten women drive through the village to gawk at the actor. It's a forgettable ad unless you really like Reynolds, but Hyundai gets plenty of opportunities to show off the Elantra, including features like the available pre-collision braking. If you want something with a little more action, watch The Chase (below). Angry bears run after a frightened couple, and the Elantra's voice-activated start feature allows the people to get out of trouble in the nick of time. The ad finishes with a little humor to lighten the mood. This commercial still isn't memorable, but it's the better one of this pair. Hyundai hasn't released either ad for before the Super Bowl yet. First Date will star comedian Kevin Hart in a spot for the Genesis sedan, and Better will highlight the automaker's desire to improve its vehicles and customer experience. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Kevin Hart and Ryan Reynolds Serve Up Humor While Showcasing Latest Hyundai Vehicle Technologies FOUNTAIN VALLEY, Calif., Jan. 28, 2016 – In its first year as an official NFL sponsor, Hyundai will delight Super Bowl 50 fans with four entertaining ads set to run on Super Bowl Sunday. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show. With help from A-list celebrities Kevin Hart and Ryan Reynolds, Hyundai will highlight the safety, technology and convenience features of its all-new 2017 Elantra and premium 2016 Genesis sedan. Hyundai will build on the creative digitally with heavy social media activity that will drive additional anticipation and awareness of the Super Bowl spots. Creative was developed by Hyundai's agency of record, INNOCEAN Worldwide. "Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S.

Hyundai is working on a real-life 'Aliens' exoskeleton

Lots of companies are working on exoskeleton suits, but most are designed to slightly increase your lifting capacity, prevent injuries or help you empathize. Not Hyundai, though – the South Korean automaker is aiming for something more extreme with a " wearable robot" that it likens to an Iron Man suit. Workers piloting the device can lift objects weighing "hundreds of kilograms," according to the company. Soldiers can also use it to pack up to 50 kilograms (110 pounds) over long distances. The suit is a juiced up version of the H-LEX "wearable walking assistant" that Hyundai introduced last year. Unlike that lightweight version, which is worn like a suit, the fully mechanized exoskeleton "wears" you. However, Hyundai also has another version (below) that's much more lightweight with just a mechanical spine and legs strapped to the user. That model is designed to help "paraplegics, the handicapped and the elderly," according to the company. Hyundai says the project is part of its "Next Mobility" system "that will lead to the free movement of people and things." In other words, the car manufacturer is angling the suits as transportation, where other companies, like Panasonic and Daewoo, see them strictly them strictly as worker aids. Like Hyundai, DARPA is building an exosuit for soldiers for its "Warrior Web" program. As companies like Ekso Bionics have shown, however, such robotic suits may have the highest potential as rehabilitation aids. Related Video: This article by Steve Dent originally ran on Engadget, the definitive guide to this connected life. Auto News Hyundai Technology Smartphone Future Vehicles Military

2018 Hyundai Kona Drivers' Notes Review | Trying to stand out in a crowd

The 2018 Hyundai Kona is the Korean automaker's smallest crossover, slotting below both the Tucson and Santa Fe. We've driven the Kona a few times now, both in turbocharged and naturally-aspirated forms. You can check out the video review below with Consumer Editor Jeremy Korzeniewski. We may come off mixed on the styling, but, from the engine to the infotainment system, everyone on staff seems to have found something they like. Our test car this week is a top-shelf Kona Ultimate with all-wheel drive. The car we drove was a 2018 model, though things have changed slightly for 2019. The Ultimate comes with LED lighting, keyless entry with push-button start, heated front seats, a heads-up display, wireless charging, an upgraded stereo and more. Senior Editor, Green, John Beltz Snyder — I found the Kona in the parking lot, hopped in, synced my phone, and headed out in a bit of a daze. I immediately started to relax driving the Kona, though. It was easy to drive and easy to use, if a bit more of an appliance than a thing of fancy. The lane-keep assist worked surprisingly well, and did so without being intrusive. I popped up the little mechanical head-up display and, even though my mirrors and windows offered a good sense of what was around me, I liked being able to keep my eyes forward and know when a car was in either of my blind spots. It wasn't until I got home and my large son (an absolute unit, that lad) pulled me outside to show him the Kona. He was taken by it, and, eventually, so was I. It looks great in this sort of electric blue, and the exterior accents make it look somewhat sporty (even if Sport mode does little to actually make it feel that way). The rear view is better than the face, though, I'll admit. I'm glad I didn't have to give the little man a ride, though. That rear seat is tiny, and my boy's big car seat and long legs wouldn't have been a great fit. Associate Editor Joel Stocksdale — I'm quite a fan of the Hyundai Kona. I love its funky aggressive styling, even after it's been on the market for a while. And I quite like the way it drives, with either engine. A big part of this is that it's a sprightly little handler. The steering is quick, well-weighted and precise, and the car turns in quickly and confidently. It also doesn't feel as top-heavy as the Ford EcoSport. The handling doesn't come at the cost of ride quality, either.