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Hyundai Sonata successor to seek evolution, not revolution

Hyundai hit a home run with its current-generation Sonata midsize sedan, so don't expect the Korean automaker to make revolutionary changes when its replacement comes out for the 2015 model year. The four-door sitting in showrooms today was launched in 2010 with radical new lines that marked a big departure from its rather bland predecessor. Even with stiff competition from the Honda Accord, Ford Fusion and Toyota Camry - all newer designs than the Sonata - sales have been strong. Consumers embraced its new design language, taking home a record 230,605 units last year.
"I think we found a design language that works, the 'Fluidic Sculpture' stuff, so I would say (the new styling) is not pulling back in any way. It's more continuing to refine on that same trajectory that we're on," John Krafcik, Hyundai U.S. CEO, told WardsAuto in a recent interview. Consumers don't seem to be fazed by the its age either. "A lot of consumers are just entering (the) midsize (segment) for the first time. They don't see (the Sonata) as a three-year-old car. They see it as, 'Whoa, that's a pretty good-looking midsize car,' so it's doing quite well," added Krafcik.
Sonota sales have been down over the last few months, but Krafcik says that is a reflection of the automaker's decision to increase production of its Elantra compact at the Montgomery, Alabama, plant - where both are built - and a limited supply of its mid-grade GLS Sonata model.

2019 Hyundai Santa Fe previewed in official renderings

As we near its official reveal in Geneva, Hyundai is trickling out more teasers of the 2019 Santa Fe crossover SUV. This time, instead of a dark photo, the company released a pair of renderings of the new family car. From what we can tell, it's like a huge, subtle Kona. At the front, we can see the SUV version of Hyundai's corporate "Cascade" grille complete with mesh insert instead of the slats found on Hyundai cars. The most obvious connection between this and the Kona are the headlights. It appears illumination may be split between slim, angry lamps high up, and a set of extra lamps lower in the fascia. The front fascia also looks more upright and tough than that of the current model. From what we've seen in spy photos, the front fascia seen in the rendering will translate very closely to real life. The illustrations also suggest the new Santa Fe will have much more sculpted, detailed flanks, too. Bolder plastic cladding shows up on the rocker panels, complete with contrasting aluminum brightwork. Another nod to the Kona shows up in the wheel arches. The creases rise up at the back, similar to the Kona's plastic flares. The rendering also shows a crease just below the windows running along the length of the Santa Fe. Looking at the last teaser image of the actual crossover, this crease is quite prominent. At the rear, the plastic cladding continues along the bottom. The hatch also looks more sculpted than the plain slab of the current model. It also appears to be raked forward more. But the forward rake is countered by the window line on the sides that rises upward. As mentioned with the front fascia, comparing these renderings to spy shots and the previous teaser, it looks like the production Santa Fe will look very much like it does here. Only the exaggerated things like the ultra-slim windows and massive wheels with rubber-band tires will be altered by the hands of rational, practical engineers. As such, the Santa Fe should be a pretty handsome family hauler, and a slightly bigger one than its predecessor, when it makes its debut at the Geneva show in March. Related Video:

Hyundai will launch pickup, more SUVs to reverse U.S. sales slide

By Paul Lienert and Hyunjoo Jin DETROIT/SEOUL — Hyundai plans to launch a pickup truck in the United States as part of a broader plan to catch up with a shift away from sedans in one of the Korean automaker's most important markets, a senior company executive said. Michael J. O'Brien, vice president of corporate and product planning at Hyundai's U.S. unit, told Reuters that Hyundai's top management has given the green light for development of a pickup truck similar to a show vehicle called the Santa Cruz that U.S. Hyundai executives unveiled in 2015. Hyundai currently does not offer a pickup truck in the United States. Hyundai also plans to launch a small SUV called the Kona in the United States later this year. People familiar with the automaker's plans said separately that Hyundai plans to launch three other new or refreshed SUVs by 2020. So-called crossovers — sport utilities built on chassis similar to sedans — now account for about 30 percent of total light vehicle sales in the United States. Consumers in China, the world's largest auto market, are also substituting car-based SUVs for sedans. People familiar with Hyundai's plans said the company plans to roll out a new version of its Santa Fe Sport midsize SUV next year, followed by an all-new seven-passenger crossover to replace a current three-row Santa Fe in early 2019 in the United Sates. A redesigned Tucson SUV is expected in 2020, people familiar with Hyundai's plans said. Hyundai's U.S. dealers have pushed the company to invest more aggressively in SUVs and trucks as demand for sedans such as the midsize Sonata and the smaller Elantra has waned, and as Hyundai has announced a shift to electric vehicles. "We are optimistic about the future," Scott Fink, chief executive of Hyundai of New Port Richey, Fla., which is Hyundai's biggest U.S. dealer, said. "But we are disappointed that we don't have the products today." Hyundai's U.S. sales are down nearly 11 percent this year through July 31, worse than the overall 2.9-percent decline in U.S. car and light truck sales. Sales of the Sonata, once a pillar of Hyundai's U.S. franchise, have fallen 30 percent through the first seven months of 2017. In contrast, sales of Hyundai's current SUV lineup are up 11 percent for the first seven months of this year. "Our glasses are fairly clean," O'Brien said.