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Hyundai puts its hydrogen development program on hiatus

UPDATE: According to Pulse news in South Korea, Hyundai denies that it has paused development of hydrogen fuel cells. Instead, the report suggests the team was reshuffled as technological hurdles have slowed down progress. Time will tell which version of the report is factual. Hydrogen technology has reportedly lost one of its biggest and most vocal proponents, at least for now. Citing a long list of hurdles, Hyundai has allegedly stopped developing the hydrogen-electric powertrain it planned to put in several of its cars (including Genesis models) in the coming years. Anonymous sources told South Korean publication Chosunbiz that executives pulled the emergency brake after analyzing the results of a feasibility study. Nothing is official at this point, and the report stresses that the pause is temporary. However, the issues reportedly found are relatively serious: they include unspecified technical problems and a lack of marketability due in part to cost-related concerns. The news comes as a surprise because Hyundai has invested a tremendous amount of resources into making hydrogen a viable alternative to gasoline without many of the inconveniences associated with EVs, like long charging times and limited driving range. It's one of the few carmakers in the world that sells a hydrogen-electric car (the Nexo; pictured), and it announced plans to build about 130,000 hydrogen-powered cars annually by 2025. And yet, the Nexo is a tough sell, even in hydrogen-friendly markets like South Korea; 8,206 units were sold there through November 2021. The 671-horsepower Vision FK concept unveiled earlier in 2021 will seemingly remain at the prototype stage. Interestingly, a separate unverified report claims that Hyundai has also shuttered its engine development division. If both are accurate, it means that the Hyundai group (which includes Kia and Genesis) will exclusively develop electric powertrains starting in the near future. Several car companies have tried to pelt hydrogen-powered cars into the mainstream over the past decade and most have failed. Some of the issues facing the technology include the lack of a charging infrastructure and governments with a single-minded focus on EVs. There are 48 hydrogen charging stations in America, according to the United States Department of Energy, and 47 of those are located in California. While that's great news for Californians, it makes the Nexo completely useless for someone driving from Salt Lake City to Seattle.

Hyundai pickup truck sounding more likely

Hyundai looks poised to get into the pickup market, according to the latest report from Automotive News. The Korean automaker revealed the Santa Cruz concept at the Detroit Auto Show this past January, previewing a vehicle that combines the best attributes of a pickup truck with those of a small crossover – sort of like a Honda Ridgeline, but smaller. It's an idea whose time has come, says Hyundai's US chief Dave Zuchowski. "We're assuming that it's going to get done," he told AN. "It's just not officially done yet." He expects it to be approved sometime within the next decade, and when it does enter production, Zuchowski said it could emerge as the first diesel-powered Hyundai offered in America. The biggest challenge, however, may not lie in convincing the head office in Seoul to give it the green light. The company's plant in Montgomery, AL, is strained enough producing the Sonata, Elantra and Santa Fe. In order to produce the pickup as well, Hyundai would need to either expand the current plant or build a new one.

Genesis bringing an EV concept and G90 to New York Auto Show

It's official, the entire Hyundai Group has plans for the New York Auto Show. During the Hyundai Sonata press launch in South Korea, design head Luc Donckerwolke told Roadshow "You'll have an electric show car for Genesis." This year will be the charm for Genesis and EVs, after showing the GV80 SUV concept and its hydrogen fuel cell powertrain in 2017, and the electric Essentia coupe concept last year. We will also see the production version of the U.S. market Genesis G90 and its mongo grille. The premium brand's debuts will join the new Sonata sedan and Venue crossover, and an as-yet-unnamed Kia show car expected to be our version of the SP Signature concept potentially called Tusker. Hyundai-Kia isn't getting its electric razzle dazzle ready for New York alone. Auto Express reports the group is working on a new electric car platform to serve the carmaker the same way Volkswagen's MEB architecture serves the German group's brands. At the moment, the only four EVs in the South Korean automaker's range are the Hyundai Kona and Ioniq, and the Kia e-Niro and Soul. They are all built on ICE platforms, the Kona and e-Niro still proving popular enough for this year's planned UK-market production to sell out already. According to a "company insider," the dedicated EV platform is around two years away and will focus on B- and C-segment cars. That's the same year that Genesis is expected to have its EV ready, but unless the luxury arm has plans to dip its grille into C-segment waters, Genesis likely has other EV platform plans. By 2025, Hyundai and Kia have said they'll have 14 EVs in the combined lineup as part of 38 electrified offerings. Whatever's on the way could prove far more radical than today's offerings. Donckerwolke told Auto Express that in order to attract the future EV buyers that aren't necessarily car people, "[You] have to ask whether you want science fiction or whether you want to conform. We can create something that doesn't appeal to someone in the traditional sense." If the head designer gets his way, 3D-printing will help whip up those attractions. Last year's Essentia concept showed off 3D-printed carbon fiber ornament, but the potential goes much further.