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Vaccar Hyundai Tucson Sport to be shown at SEMA

Hyundai will display a custom concept version of its Tucson Sport developed by Vaccar at the SEMA show in Las Vegas, showing a more muscular-looking crossover that contains a full aero kit and significant additions to the powertrain, design, infotainment and suspension. The concept enhances the Sport, the third-highest of four trim options for 2017, by adding a Boostec turbocharger, AEM air intake system and charge pipe kit, a Mishimoto G-Line intercooler, new piping and exhaust, and other elements to the standard turbocharged 1.6-liter, inline-four engine. It also gets forged wheels, new tires, and Vaccar-Power Stop front and rear Z23 Evolution brakes. The exterior gets a blue and silver metallic two-tone paint treatment from BASF, an M&S mesh front grille and Vaccar front lip, side skirts and rear diffuser. Interior features include Katzkin ice grey leather, 9-inch headrest-mounted LCD screens, and an Android-powered 9-inch head unit with WiFi. "The Vaccar Tucson Sport Concept takes the Tucson far beyond its OEM roots without sacrificing reliability," said Aaron Vaccar, president of Vaccar. "By building upon the well-developed Tucson platform, powertrain and design, we've given enthusiasts a vision of just where this affordable crossover aspires to go." SEMA runs from Oct. 31 to Nov. 3.Related Video: Featured Gallery Vaccar Hyundai Tucson Sport Concept: SEMA 2017 View 9 Photos Image Credit: Live photos copyright 2017 Drew Phillips / Autoblog.com SEMA Show Hyundai Crossover Concept Cars hyundai tucson

Hyundai kicks off NFL sponsorship with 'D-Gate'

After a long summer, football season is finally back. Hyundai is ready for the snap as the National Football League's new automotive sponsor, and the company hopes its new ad campaign scores with fans. The company's first NFL spot is titled D-Gate and it's about a group of buddies with a Tucson at an Arizona Cardinals game hoping to get on the Jumbotron. One guy brings something from home that doesn't make his wife too happy, as you'll see in the clip. The 30-second commercial is premiering during the season-opening weekend. The automaker's second ad called Field Goal arrives on Sept. 24 and is about a dad who loves the Houston Texans but has to deal with his napping newborn. Hyundai promises even more football-oriented advertising coming throughout the year. Hyundai has a four-year agreement with the NFL as the league's automotive sponsor, and the deal includes events like the draft and providing vehicles for the Super Bowl. General Motors previously held the rights since 2001 and it reportedly cost the company over $150 million a year. Kickoff Celebration Includes Two All-new Fan-inspired Television Ads FOUNTAIN VALLEY, Calif., Sept. 9, 2015 – Harnessing the passion of NFL fans, Hyundai's first NFL marketing execution launches literally with the very first kick of the regular season. During the season opening celebrations on September 9-10, Hyundai is the presenting sponsor of the 2015 NFL Kickoff activities that include a concert in the San Francisco Bay Area, home of Super Bowl 50. Hyundai is also unveiling two new NFL-themed television ads that highlight what it truly means to be a fan. "Our NFL campaign is all about conveying our love for football and providing opportunities for people to celebrate the game in a meaningful way," said Jacquelyn Kim, director, customer communications and promotions, Hyundai Motor America. "In the new television creative, we want to showcase what passionate fans do #BecauseFootball, and include the role our vehicles can play in that." Hyundai's New NFL Creative Hyundai's all-new Tucson SUV just recently hit dealers, and with its Hands-free Smart Liftgate with additional cargo space, is the perfect vehicle to help fans come game day. Hyundai's "D-Gate" 30-second spot, which will run during the season opener, is a fun take on some passionate Arizona Cardinals fans and their effort to create the ultimate symbol of support for their team.

Hyundai-Kia dealer offers $180k in gift cards to local residents

In many smaller communities, auto dealers are often major players in the local business and political world, and they interact with large portions of the population. Now, Grand West Hyundai and Grand West Kia in Grand Junction, CO, are putting their marketing dollars to work in a way to help the local economy, while also potentially generating some sales at the same time. Over the next six months, the dealers are contacting about 8,000 previous customers and offering them a gift card worth at least $50 to over 100 of the city's shops and restaurants (pictured above), according to Automotive News. All people need to do to receive the certificate is stop by the showrooms. Hopefully, the visitors would check out a new Hyundai or Kia at the same time. "We'd love to sell them a new car, but it is really a customer-appreciation gesture," said Ken Reeher, the dealers' marketing manager, to Automotive News. The two stores already bought about 3,600 cards with $181,000 going into the local economy. Paying people to come to the showroom isn't really new but generally works well. The Colorado dealers expect around half of the people they contact to visit for the gift card, which is still significantly more foot traffic than from traditional mailings. The decision to keep the cards local also means more money goes to small businesses, and the move gains goodwill in the community, too. News Source: Automotive News - sub. req.Image Credit: Aaron Hoffman Marketing/Advertising Hyundai Kia Car Buying Car Dealers colorado