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Hyundai announces N performance sub-brand at WRC launch

It's been well over a year since Hyundai revealed its initial prototype for the i20 WRC at the 2012 Paris Auto Show. Now it's revealed the final version (pictured above, complete with Shell Helix livery) and it's also announced the full team that will field it next year in the World Rally Championship, including Thierry Neuville and additional drivers Juho Hänninen, Dani Sordo and Chris Atkinson. That's plenty exciting for rally fans, but the news that caught our attention was buried deeper in the press release.
That is the announcement of Hyundai's new N performance sub-brand. Named after the company's R&D facility in Namyang, South Korean, the N brand "will be used to symbolize Hyundai's high performance technology," not just on the rally car but also "future mass-produced high performance cars" for the road. The WRC car wears the logo that we'd expect to represent that new cadre of performance Hyundais.
Having hinted at the emergence of a European performance sub-brand a couple of months ago, the Korean automaker hasn't revealed any further details on which those road cars might be, but promises to transfer lessons it learns from the rally stage to the marketplace. We're looking forward to finding out more, but a roadgoing i20 hot hatch would be a good first bet. Here's hoping the North American product lineup won't be left out.

2018 Hyundai Elantra Buying Guide | Questions answered about a popular compact sedan

The Hyundai Elantra is a sensible small sedan that scores big when it comes to overall value and safety. But the 2018 Elantra won't get any pulses racing when it comes to driving excitement, or a look-at-me exterior. Rivals like the Honda Civic and Mazda3 are simply more fun to drive, and the Civic in particular stands out with racy looks, but it's worth noting that the newer Elantra has made great strides in refinement and comfort compared to its predecessor. Hyundai also offers the Elantra GT, a handy – and handsome – four-door hatchback. Since it was significantly updated for the 2017 model year, the 2018 Elantra receives only minor changes, focused primarily on available options on specific trim levels. Here you'll find all the information needed to make an educated buying decision if you're considering a 2018 Hyundai Elantra, including safety and reliability ratings, engine specs, horsepower, fuel economy ratings and pricing. We'll also summarize what Autoblog's professional auto reviewers think of the Elantra. Is the 2018 Hyundai Elantra Safe? The National Highway Traffic Safety Administration gives the 2018 Hyundai Elantra an overall crash-test rating of four stars. In every crash test, the latest Elantra scored a four-star rating, though the NHTSA results do mention that rear passenger safety was compromised in the side barrier crash test. According to the NHTSA, this "simulates an intersection collision between a standing vehicle and moving barrier at 38.5 mph." During this test, the interior door panel intruded into the passenger compartment, raising the risk that a rear occupant could be injured – though the four-star rating remained. The Insurance Institute for Highway Safety, which provides ratings for new vehicles based on its own comprehensive crash tests, has given the 2018 Hyundai Elantra its "Top Safety Pick+" award, the highest rating available. The Elantra earned a "superior" rating for front crash prevention, along with "good" ratings in all but one of the IIHS' crash tests. Front passenger protection in the notoriously demanding small overlap test was deemed "acceptable." The Elantra also scored an "acceptable" rating for its LATCH anchors for child seats. Headlight performance, meanwhile, received a "good" rating.

Hyundai shows a mysterious coupe design in promo video

You never know where you'll find some interesting automotive news. In this particular case, we found some curious Hyundai info buried in an otherwise painfully boring Hyundai promo video. At about the 1:12 mark in the video, we see footage of a person working on a clay model of a car. It's low, sleek, and looks like it would only have two doors. It appears to have a liftback as well, and fairly aggressive vents in the back. Nothing else in the video indicates what the car is, though. However, we've got some educated guesses. One possibility is that this is a model for the successor to the recently departed Hyundai Genesis Coupe. The short deck and steeply raked rear window and pillars fall right in line with the styling of Hyundai's old sports car, not to mention the bulging rear fenders. Genesis has also made it clear that they intend to have a coupe to replace the old Genesis on sale by 2020. The luxury brand also has a small rear-drive platform in development in the form of the G70 on which it could base the coupe, along with some reasonably potent engines. Last we heard, the twin-turbo 3.3-liter V6 was under consideration. However, an argument against this being a Genesis coupe is that it would be odd to show a Genesis model in a Hyundai video. The companies are clearly trying to put space between each other, so including a Genesis vehicle in this video seems out of step with the two brands' goals. This brings us to the second possibility for this mystery coupe; that it must be a Hyundai of some sort. Hyundai has had very few coupe or coupe-like vehicles in its past. The Tiburon is long dead, thanks to the aforementioned Genesis Coupe, which will have a Genesis-branded successor. The Veloster is coupe-like and due for replacement, but recent spy photos show that it will look more like the current model and not the clay vehicle in the video. That leaves us with just one other coupe it could be: the Elantra coupe. It was killed off for the 2015 model year, but Hyundai might take another stab at it. If the company offered it exclusively with the turbocharged 1.6-liter turbocharged four-cylinder, it could attract a small enthusiast base, with the added advantage that, aside from the Civic Si, it would be the only sporty front-drive coupe on the market. Of course, it could also be something entirely new that isn't connected to any previous Hyundai or Genesis product.