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Hyundai US marketing chief steps down

For the past four and a half years, Hyundai's marketing efforts in America have been steered by Steve Shannon. But now the Korean automaker is going to have to find a new marketing guru, because Shannon has reportedly stepped down with apparently immediate effect.
A career automobile marketer, Shannon came to Hyundai early in 2011 after over a quarter century at General Motors, effectively switching places with Joel Ewanick and Chris Perry, who moved from Hyundai to GM the previous year.
During his 25 years in Detroit, Automotive News points out, Shannon worked with such brands as Buick, Oldsmobile, Saab and Hummer. He was particularly instrumental in launching the Saturn brand and served as executive director of marketing for Cadillac prior to moving to Hyundai.

Hyundai Sonata PHEV will go 27 miles on electric power

The Hyundai Sonata Plug-in Hybrid will have an all-electric range of 27 miles. That will make it the second-highest among US plug-in hybrids, after the Chevrolet Volt. The Volt is technically an extended-range plug-in, according to Chevy, but we feel fine comparing the two here. Either way, the Hyundai beats out the 19-mile all-electric range of Ford's two plug-in hybrids and the paltry 11 miles of the Prius Plug In. The good news is that the Sonata's numbers are a bit better than previously expected. The plug-in hybrid was forecast to be able to go 24 miles on electricity alone. The Sonata PHEV also delivers 202 but, though, as well all know, range drops precipitously if you're shooting to use all of them horses at once. The seventh-generation Sonata body style is also sleeker and delivers better aerodynamics. No word on how much the PHEV will cost yet, but it will go on sale in the US this fall. And while the Sonata PHEV will technically available for Hyundai dealers to stock in all 50 states, if you live outside of California or the nine states that follow its zero-emissions vehicles rules, you will need to special order the vehicle. Based on the US Department of Energy's Fueleconomy.gov site, the Sonata PHEV's miles-per-gallon-equivalent rating of 99 beats out that of the Ford Fusion Energi and C-Max PHEVs but trails the Chevrolet Volt's. Again, the Sonata came in with better numbers than we previously thought, as it was expected to have a 93 MPGe rating. You can read our First Drive of the Sonata Plug-in Hybrid here. Related Video: Featured Gallery 2016 Hyundai Sonata Plug-In Hybrid: First Drive View 20 Photos News Source: US Department of Energy via Hybrid CarsImage Credit: Copyright 2015 Sebastian Blanco/AOL Green Hyundai Hybrid PHEV mpge ev range hyundai sonata plug-in hybrid sonata plug-in hybrid

Hyundai And Kia To Pay US $100M For Overstating MPG

Korean automakers Hyundai and Kia will pay the U.S. government a $100 million penalty to end a two-year investigation into overstated gas mileage claims on about one-third of their models. The government says the civil penalty is the largest for a Clean Air Act violation in U.S. history. The discrepancy was discovered after the EPA got complaints about lower-than-advertised mileage on Hyundai's Elantra compact. Audits discovered overstated mileage on the Elantra and other models from 2011 into 2013. Hyundai says it made honest mistakes in interpreting complex EPA mileage test requirements. Neither company admitted liability and both maintain they complied with the law. Generally mileage was overstated by one or two miles per gallon on 13 vehicles. But one vehicle's highway mileage was 6 mpg higher than the EPA tested. Auto News Hyundai Kia mpg